A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Software in this segment analyzes conversion rates and other engagement factors of multiple versions and offers comparative analytics about each of them. You can decide which version works best for your campaign based on A/B test results. A/B Testing removes much of the guesswork when creating a marketing campaign or optimizing a website and provides quantifiable data based on which you can select the best course of action.


Zarget

Zarget

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Zarget is a new age conversion rate optimization software that lets you increase website conversions with ease - with an industry first Chrome plugin. More Information...


trial/premium
Unbounce

Unbounce

(95)

Build, publish and A/B test landing pages without the need for developers or IT departments. More Information...

Optimizely

Optimizely

(3)

Create A/B landing page tests in minutes without the need for coding or engineering. More Information...


freemium
VMO

VMO 74

(0)

VMO (Visual Website Optimizer) is the world's easiest A/B testing tool. Quickly test landing pages, websites, online stores, and more with minimal IT help. More Information...


trial/premium
3 Minute Optimizer

3 Minute Optimizer 17

(0)

Easy A/B split testing & conversion tracking for small businesses & online marketers. More Information...

AdNgin

AdNgin

(2)

AdNgin is a turn-key solution that boosts AdSense revenue and optimizes user experience through continuous testing More Information...

Convert

Convert 57

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

Omniconvert

Omniconvert

(47)

Omniconvert allows marketers to increase conversion rate using A/B testing, behavioral surveys, real-time web personalization and advanced segmentation. More Information...

Convertize

Convertize 41

(0)

Convertize is an optimisation platform based on consumer psychology. Main features are Predictive notifications, Web Personalization and A/B Testing. More Information...


trial/premium
Pagewiz

Pagewiz

(1)

Pagewiz is the do-it-yourself landing page generator that lets its users create, publish, and split-test landing pages on the fly. More Information...

Analytics Toolkit

Analytics Toolkit 47

(0)

This is the swiss-army knife equivalent for the Google Analytics professional. Speed up or fully automate many daily tasks with the tools in the toolkit. More Information...


trial/premium
TrackingDesk

TrackingDesk 43

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

SimpleHeatmaps

SimpleHeatmaps 24

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

Pepo Campaigns

Pepo Campaigns

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

ExpressPigeon

ExpressPigeon

(48)

Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...

MPZMail

MPZMail

(2)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

UserTest.io

UserTest.io 47

(0)

UserTest.io is a remote user testing tool, that allows you to gain an insight to how your users use your website/prototype and what they think. See the how and hear the why. More Information...


premium only
prismic.io

prismic.io 59

(0)

prismic.io is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...

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