Interactive Market Radar™
<iframe id="market-radar" type="text/html" width="500" height="500" src="https://business.softonic.com/analytics-intelligence/analytics-software/radar" frameborder="0"></iframe>
<p>Source: <a href="https://business.softonic.com/analytics-intelligence/analytics-software#top-list" target="_blank">Analytics Market Research</a>, Crozdesk</p>
Live Market Infographic preview
<a href="https://business.softonic.com/analytics-intelligence/analytics-software" target="_blank" title="Live Analytics Marketing Infographic">
  <img src="https://business.softonic.com/infographics/analytics-software/embed" />
</a>
<p>Source: <a href="https://business.softonic.com/analytics-intelligence/analytics-software#top-list" target="_blank">Analytics Market Research</a>, Crozdesk</p>

Best Analytics Software 2017

Analytics software is fast becoming one of the most vital tools across all of the IT industries. The market for analytics software is set to increase substantially to reach $22 billion by 2020. At its core, analytics software is defined by the use of algorithms which can be used to discern relationships between various units of historical data.

One of the key drivers in the increased investment into Analytics software is big data. The ability to derive insights hidden deep within structured data is propelling interest among businesses. In conjunction, the increasing sophistication of analytics software has resulted in products that are more agile, easier to use and have the ability prescribe actions for a wide range of businesses.

The Crozdesk Market Radar™ reveals a market that is dominated by Google Analytics which has consistently been popular since its launch in 2005. That said, the market is competitive with a high number of vendors that are on the precipice of the leader segment, and a substantial amount of vendors in the challenger segment who are offering more niche solutions, such as error analytics and form analytics.

A fairly recent trend in the market is the demand for analytics that can make customer behavior more comprehensible. In the last few years, there has been a high degree of vendors offering features such as heat maps, visitor session replay, and behavior alerts. All of which gives businesses the ability to pinpoint problem areas of their websites.


Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data your business gathers by filtering out the unnecessary information and using only the data that matters. However, a large amount of software products tend to focus on web analytics exclusively. Methods can range from historical to predictive and a business’ analytical requirements tend to vary based on use and application. The main factor to consider is the analytical model you want to use, such as regression or clustering and the primary channel / location of your data sets. Additionally, there are numerous subcategories of analytics, including, but not limited to, predictive analytics.  Read the full software guide...


Looker Data Platform

Looker Data Platform 83

(1)

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business. More Information...

Zarget

Zarget 62

(4)

Zarget is a new age conversion rate optimization software that lets you increase website conversions with ease - with an industry first Chrome plugin. More Information...


trial/premium
mailspice analytics

mailspice analytics 31

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Prisync

Prisync 67

(0)

Prisync is a competitor price tracking software for all sizes of e-commerce companies from all around the world. More Information...

Revulytics Usage Intelligence

Revulytics Usage Intelligence 53

(0)

Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...

Competera

Competera 98

(2)

Competera is price tracking tool for all sizes of eCommerce retail needing online pricing intelligence and competitive price monitoring. More Information...

CanIRank

CanIRank 72

(3)

CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...

Google Analytics

Google Analytics 90

(176)

Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back. More Information...


freemium
Crazy Egg

Crazy Egg 89

(6)

Crazy Egg is an analytics tool that works like an x-ray on your website to see where users click and scroll on your site. More Information...

KISSmetrics

KISSmetrics 87

(139)

KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...

Hotjar

Hotjar 86

(61)

Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price. More Information...

Mixpanel

Mixpanel 86

(92)

Mixpanel is a mobile and web-based analytics platform that allows users to ask more of their data without needing to write SQL queries. More Information...

Segment

Segment 84

(3)

Segment provides a single hub to collect, translate and route your customer data with the flip of a switch. More Information...

Woopra

Woopra 83

(59)

Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...

Countly

Countly 76

(16)

360° Web and Mobile Analytics platform. It collects data from applications, processes this data in real-time and gives you advanced tools to understand your users better. More Information...

Inspectlet

Inspectlet 76

(7)

Inspectlet lets you analyze user behavior instantly with eye tracking heatmaps, screen capture, and user-interaction analytics. More Information...

TrendKite

TrendKite 76

(40)

TrendKite is PR measurement, monitoring, and reporting platform. More Information...

UserReport

UserReport 72

(0)

UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve. More Information...

Logi Info

Logi Info 69

(0)

Logi Info is for application owners who need to build analytic applications. More Information...

SessionCam

SessionCam 67

(2)

SessionCam provides session replay, heat-mapping and conversion funnel technology to some of the world’s top brands, More Information...

Decibel Insight

Decibel Insight 66

(0)

Decibel Insight is analytics software that records and shows on-site visitor behavior in innovative and compelling ways that are impossible to ignore. More Information...

Performance Analyzer

Performance Analyzer 59

(0)

Monitor and Analyze Data Center configuration and performance metrics. Correlate events and metrics in guest applications. More Information...

Ruler Analytics

Ruler Analytics 59

(0)

Ruler Analytics exposes the exact source of every sale, lead and phone call that arrive through your website. More Information...

Analytics Toolkit

Analytics Toolkit 58

(0)

This is the swiss-army knife equivalent for the Google Analytics professional. Speed up or fully automate many daily tasks with the tools in the toolkit. More Information...


trial/premium
Whatagraph

Whatagraph 56

(1)

Whatagraph automatically converts website and social analytics data into visual infographic reports. More Information...

Admo.tv

Admo.tv 53

(0)

Leader in TV analytics, Admo.tv platform boosts advertisers’ ROI by allowing them to measure and optimise the impact of their offline advertising on their online environment. More Information...


premium only
Cluvio

Cluvio 50

(0)

Cluvio is a cloud analytics platforms that allows you to very quickly create interactive dashboards based on SQL and R and share them within your team. More Information...


freemium
IQLECT

IQLECT 47

(0)

Actionable insights with real-time big data analytics. Fully converged platform and solutions for organizations of any size. More Information...


trial/premium
Cubeplan

Cubeplan 47

(0)

Cubeplan integrates business planning. Enterprises can develop plans in minutes using powerful modeling, robust analytics, and data visualizations. More Information...


premium only
SocialBro

SocialBro 46

(3)

SocialBro is an online analytics and management platform to grow and get the most out of your Twitter community. More Information...

Quantum Metric

Quantum Metric 42

(0)

Quantum Metric simplifies discovery of digital customer struggle, helping enterprises identify and prioritize customer experience improvements. More Information...

Karmalytics

Karmalytics 38

(1)

Karmalytics lets you track keywords on Reddit and Hacker News and get email alerts when changes occur. More Information...

Cipher

Cipher 36

(0)

Cipher connects assets and sensors (wired or wireless) to existing systems through edge devices using the latest Industrial IoT technology. More Information...

Approyo Ignite

Approyo Ignite 36

(0)

Ignite by Approyo provides you a strong out of the box SAP HANA dashboard solution that integrates SAP HANA and the data you need to review instantly. More Information...

Footprints for Retail

Footprints for Retail 30

(0)

We are harnessing the power of machine learning and the Internet of Things to transform brick & mortar retail into a data-driven environments that generate more buyers, faster More Information...

ConverTiger

ConverTiger 28

(0)

ConverTiger lets you see video recordings of what users do on your website - Fix money-leaking issues - Convert them into customers. You need 0$ and less than a minute to start. More Information...


freemium
crozdesk discount
Transform

Transform 26

(0)

Transform's Revenue Data Platform predicts & optimizes all aspects of revenue growth, including marketing, sales & product strategies. More Information...

Gamma Analytics

Gamma Analytics 26

(0)

Gamma Analytics is the first big data company to incorporate domain intelligence and data science across a suite of solutions for the communications industry. More Information...


freemium
SimpleHeatmaps

SimpleHeatmaps 25

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

Talu

Talu 24

(0)

Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing. More Information...

Wisdom

Wisdom 22

(0)

Wisdom is the most accurate live website session recorder available. Wisdom reconstructs a virtual desktop screen for every visitor to capture the true visitor experience. More Information...

Inclick Track

Inclick Track 22

(0)

Inclick Track helps you understand your competitors' strategy, approach, and spend across social networks easily. It displays data on a user-friendly dashboard. More Information...


trial/premium
crozdesk discount
AddCharts

AddCharts 22

(0)

AddCharts - Adding charts and analytics dashboards to Intercom.io More Information...

Moz Analytics

Moz Analytics 92

(3)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...

Ahrefs

Ahrefs 91

(81)

Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...

Serpstat

Serpstat 90

(131)

Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis. More Information...

Klipfolio

Klipfolio 89

(53)

Klipfolio is a cloud app for building and sharing real-time business dashboards on web browsers, TV monitors and mobile devices. More Information...

SEMrush

SEMrush 86

(189)

SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...

Salsify

Salsify 85

(75)

Salsify unites product content management, a broad commerce ecosystem and actionable insights — helping you deliver compelling product experiences More Information...

Taskworld

Taskworld 85

(25)

Trusted by over 4000 teams across 80 countries, Taskworld allows you to finish work on time, communicate seamlessly and get real time performance insights. More Information...

VMO

VMO 85

(1)

VMO (Visual Website Optimizer) is the world's easiest A/B testing tool. Quickly test landing pages, websites, online stores, and more with minimal IT help. More Information...


trial/premium
MicroStrategy

MicroStrategy 84

(204)

MicroStrategy is a business intelligence and analytics software, providing cloud-based, desktop and mobile deployment. More Information...

Funnel.io

Funnel.io 84

(23)

Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want. More Information...

Tableau

Tableau 84

(346)

Tableau is a business intelligence and data analysis system that helps companies visualize and understand their data. More Information...

Gainsight

Gainsight 84

(149)

Gainsight is a customer service and customer intelligence web-based software. More Information...

Monitor Backlinks

Monitor Backlinks 83

(5)

Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...

Qlik

Qlik 82

(216)

Qlik offers Business Intelligence and Analytics tools large and mid-sized enterprises. More Information...

Appsee

Appsee 82

(14)

Appsee is a simple and powerful visual in-app analytics platform that enables companies to measure, understand and improve the user experience in their mobile apps. More Information...

SocialPilot

SocialPilot 82

(35)

SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

Izenda

Izenda 81

(44)

Izenda is an OEM-ready BI platform designed for embedding by software companies. It provides self-service BI to end users inside the applications they use every day. More Information...

Nicereply

Nicereply 80

(13)

Nicereply.com is a customer service app and web-based analytic tool used to determine customer satisfaction with company's agents, products or services. More Information...

SPS Commerce

SPS Commerce 80

(0)

SPS Commerce operates the broadest trading community in the retail industry with solutions for supplier onboarding, EDI compliance, item management, sourcing and analytics. More Information...

Adaptive Insights

Adaptive Insights 79

(0)

Adaptive Suite enables you to collaboratively plan & model, easily access real-time analytics, streamline complex financial reporting and accelerate financial consolidation. More Information...

AuthorityLabs

AuthorityLabs 78

(6)

AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...


trial/premium
Stackify

Stackify 77

(0)

Stackify offers the only developers-friendly solution that fully integrates error and log management with application performance monitoring and management. More Information...

LogEntries

LogEntries 77

(11)

Logentries is a real-time log management and analytics service built for the cloud that utilizes log-level data and the accessibility of log data to any member of your team. More Information...

Slemma

Slemma 77

(25)

Slemma is a collaborative, data analytics platform built for small to medium sized businesses. Visualize your data for your company without the servers and long setup times. More Information...

Qualaroo

Qualaroo 77

(9)

Qualaroo gives marketers a complete solution for collecting and acting on visitor insights to improve website performance. More Information...

ExpressPigeon

ExpressPigeon 76

(52)

Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...

ClickMeter

ClickMeter 75

(2)

Clickmeter is a real-time web app that monitors, compares and optimises your ad campaigns. More Information...

WebEngage

WebEngage 75

(2)

WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...

Sisense

Sisense 75

(2)

Sisense’s unique end-user tools enable non-technical users to perform tasks that once required support from a team of database admins, engineers, and data scientists. Data mash-ups, interactive browser-based... More Information...

Adbeat

Adbeat 73

(0)

With Adbeat you can uncover any advertiser's online strategy, see advertisers that are spending on each publisher. More Information...

Improvely

Improvely 73

(0)

Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information...

Enalyzer

Enalyzer 72

(0)

Enalyzer provides a survey web app that is versatile, user-friendly, and attractive and does not compromise on professionalism and functionality. More Information...

SumoMe

SumoMe 72

(31)

SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...

Natero

Natero 71

(25)

Natero is a Customer Success platform that helps SaaS businesses reduce churn, increase adoption, and maximize customer lifetime value. More Information...

DJUBO

DJUBO 70

(0)

The DJUBO Property Management System - Everything you need to run and manage your Hotel all in single dashboard. More Information...

LinkTrackr

LinkTrackr 69

(0)

LinkTrackr is a web-based marketing tool to help discover which ads and links are making money and which are not. More Information...

Printavo

Printavo 69

(0)

Printavo is simple, online shop management software for screen printers, embroiderers, sign manufacturers, digital printers and more. It helps shops become more productive. More Information...

Equidam

Equidam 66

(3)

Calculate and present your company valuation professionally, no financial knowledge required. More Information...

Initial State

Initial State 63

(1)

Data Analytics for the Internet of Things: Stream data from your devices and applications to beautiful visualizations in your web browser. More Information...


freemium
crozdesk discount
Websays Dashboard

Websays Dashboard 62

(0)

Websays develops online services to monitor, measure and understand online presence and opinions about brands, businesses, institutions and people. More Information...

AVORA

AVORA 61

(19)

A scalable, rapid and relevant performance intelligence platform, combining DWaaS and machine learning, for users to share insights across the whole business. More Information...

Mopinion

Mopinion 60

(0)

Improve the performance, user experience, and increase online sales of your website and mobile apps by collecting, analyzing, and managing online customer feedback. More Information...

Crowdskout

Crowdskout 60

(0)

Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...

e-Commerce Dashboard

e-Commerce Dashboard 58

(0)

Complete solution to keep an eye on your web store performance in a single place. More Information...

Precursive

Precursive 57

(14)

Precursive helps improve workforce planning, bid management, and resource allocation; increasing alignment between sales and delivery teams. 100% native to Salesforce. More Information...

Hosted Graphite

Hosted Graphite 57

(0)

Hosted Graphite is a highly scalable application monitoring tool. You can capture what is happening on your servers and applications on beautiful dashboards. More Information...

GRAKN.AI

GRAKN.AI 55

(0)

GRAKN.AI is a distributed hyper-relational database for knowledge-oriented systems. It enables machines to manage complex data in the form of a distributed knowledge base. More Information...

SutiSoft Spend Platform

SutiSoft Spend Platform 55

(0)

Managing spend efficiently requires you to analyze various spend areas to make better informed decisions. More Information...

ParkMyCloud

ParkMyCloud 53

(1)

ParkMyCloud is a simple, single-purpose SaaS tool that connects to AWS and enables users to automatically schedule on/off times for their idle servers. More Information...

Kyubit Business Intelligence

Kyubit Business Intelligence 52

(9)

Kyubit BI is on-premise, web based, collaborative BI tool designed for user friendly OLAP Analysis & Reports, Dashboards and KPI management. More Information...

REES46

REES46 51

(0)

The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

Peoplise

Peoplise 48

(3)

Peoplise is a Talent Experience System which turns ATSs into a mobile compatible platform with social media hiring, digital assessments & branding tools. More Information...

Pingometer

Pingometer 48

(0)

Pingometer monitors the uptime, downtime, and performance of websites. It alerts you if something happens -- 24/7/365. More Information...

Feedbackify

Feedbackify 47

(0)

Feedbackify is the quickest and easiest way to receive private, real-time feedback from your website visitors. More Information...

SerpYou

SerpYou 47

(1)

Daily Keyword Rank Tracker for Google, Bing and Yahoo. More Information...


trial/premium
Cordial

Cordial 46

(0)

Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. More Information...

TravelTime platform

TravelTime platform 45

(0)

TravelTime platform is a site search API that analyses location data using minutes, not miles. Ask where's within 30 minutes drive, not 5 miles radius. Converts 3x more users. More Information...

Super Monitoring

Super Monitoring 44

(0)

Monitoring our customers' websites for their uptime and basic functions. Instant email & SMS alerts, regular reports, full data renention. Powered by superheroes! More Information...

SEOCrawler

SEOCrawler 43

(2)

SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...

Roambi Analytics

Roambi Analytics 40

(1)

Roambi re-designs the way you interact with, share, and present data from a completely mobile perspective. More Information...

Dialog Insight

Dialog Insight 39

(0)

Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

Logit.io

Logit.io 38

(1)

Logit.io is a hosted ELK (ElasticSearch, Logstash, Kibana) provider, allowing users to collect/log data in a simple way! More Information...


trial/premium
HaltDos

HaltDos 35

(0)

HaltDos is a software-based service that can defend against a wide range of DDoS attacks within seconds to ensure high uptime of your website / web services. More Information...

Weelytics

Weelytics 34

(1)

Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this. More Information...


freemium
crozdesk discount
iGoStartup

iGoStartup 34

(3)

Instant business guidance for entrepreneurs and small business owners. More Information...


freemium
crozdesk discount
Phrazor

Phrazor 34

(0)

Phrazor uses AI to summarise data into a few bullet points. It helps enterprises make their reports easier to understand by writing a narrative along with each report. More Information...

Gamaya

Gamaya 34

(0)

Gamaya improves efficiency and productivity of agricultural businesses by offering unique and compelling environmental intelligence solutions. More Information...

Capabiliti

Capabiliti 33

(2)

Capabiliti is a mobile-first training assessment and engagement platform used by organizations to deliver trainings across geography in any format, at any scale, on any device More Information...

Querona

Querona 33

(0)

Make BI and Big Data easier and faster. Deploy a logical data warehouse in a fraction of time and use the built-in Apache Spark big data engine to accelerate reports. More Information...

Planogr.am

Planogr.am 31

(0)

The First Visual Planner and Scheduler for Instagram. More Information...

Testlauncher

Testlauncher 31

(0)

Testlauncher is a full-service web and mobile testing platform completely removing the need to hire in-house QA testers. More Information...

Peek

Peek 31

(0)

Test and monitor your websites for SEO, social, accessibility, speed, mobile, performance and more. More Information...

Essence Intelligence

Essence Intelligence 30

(0)

Essence Intelligence is a state-of-the-art content harvesting, analysis, and ranking platform, powered by a proprietary Artificial Intelligence (AI) engine. More Information...

Profit Rocket

Profit Rocket 29

(0)

Profit Rocket consolidates sales and inventory data to generate daily alerts that are prioritized into actionable tasks in the hands of the right people at the right time. More Information...

RetailOptimizer

RetailOptimizer 28

(0)

RetailOptimizer allows users to optimize inventory purchasing amounts and timing to maximize gross profit. It includes open-to-buy and WSSI/MSSI reports. More Information...

DailyStory

DailyStory 28

(0)

DailyStory is a platform for small businesses to better understand where, how and when they acquired new customers. More Information...

BEAD

BEAD 28

(0)

BEAD converts commercial buildings into human-less operated intelligent buildings. It is an AI platform that learns the bildings day-cycle, occupancy zones and occupancy. More Information...

1oT Terminal

1oT Terminal 27

(0)

1oT Terminal enables to provision, control and analyse everything related to SIM cards, comes with powerful API and provides one-click integrations with partner services. More Information...

3 Minute Optimizer

3 Minute Optimizer 22

(0)

Easy A/B split testing & conversion tracking for small businesses & online marketers. More Information...

Analance

Analance 17

(0)

Analance™ connects data from 40+ data sources to engage in smart data discovery and analyze data with advanced algorithms to uncover data trends and patterns. More Information...

Fraudhunt

Fraudhunt 14

(0)

FraudHunt is the prime anti-fraud solution for detecting bots and fraudulent traffic across all devices. We'll help your website get rid of fraudsters. More Information...

Grip

Grip 11

(0)

Grip is an analytics platform that helps people responsible for software development make data-driven decisions. More Information...

Bicedeep ai

Bicedeep ai 10

(0)

Bicedeep data science AI learns the data you loaded. It suggests models and let you create queries on them to make prediction and classifications. More Information...

Statapile

Statapile 9

(0)

StataPile is an artificial intelligence platform that automates quality assurance and scores every call. Drive sales and service by analyzing all customer interactions. More Information...

Datapo

Datapo 8

(0)

Datapo is a changelog for worldwide companies that helps competitors to analyze activities at homeland and foreign markets. More Information...

FinPro

FinPro 6

(0)

Providing timely analysis and insight that drives profitability; the 100% Excel-based, real-time interface empowers businesses with meaningful reporting to optimize operations More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 Analytics Software in 2017 View All Products

Analytics software is a must for any business that has a large volume of structured data. New business models, improvements in website operational performance, the discovery of new markets and more can be discerned with Analytics software. There are a wide array of metrics that can help businesses make sense of their data from past and present campaigns, and customer behavior, ensuring that businesses can make more informed decisions by being able to self-evaluate their performance. The following is a list of the best Analytics software.

This ranking was published on November 09, 2017. For the most up-to-date Crozscores, user reviews and other information please have a look at the full list of Analytics products.

1
97%
Google Analytics

Google Analytics (176)

  • Crozdesk Icon Grey

The most widely used web analytics solution and one of the most powerful, Google Analytics has a wide array of analytics metrics that will be useful for any website. It has solutions for eCommerce, Adwords, campaigns and much more. In addition, it is cost-effective as it operates on a freemium pricing plan. More Information...

2
89%
Crazy Egg

Crazy Egg (6)

  • Crozdesk Icon Grey

Crazy Egg is an analytics software that has excellent A/B testing & heatmaps capabilities. With Crazy Egg, you can find out what works for your website and what doesn’t, and it does this by tracking how visitors interact with your website, even down to mouse movements and clicks. You can find out what users clicked on, what they ignored, and where they came from. More Information...

3
87%
KISSmetrics

KISSmetrics (139)

  • Crozdesk Icon Grey

KISSmetrics is an analytics platform that will help you understand how people are interacting with your website. At its core, KISSmetrics is a behavioral analytics and email campaign automation software. It has in depth behavior reports, funnel leak identification and A/B testing among a range of other features that give you the insight to identify roadblocks and the confidence to remove them. More Information...

4
86%
Mixpanel

Mixpanel (92)

  • Crozdesk Icon Grey

Understand every user’s journey, with Mixpanel. This product will give you a wealth of insights and the ability to analyze complex behavior and get answers within a matter of minutes. Best of all, Mixpanel is easy to use. Every snippet of information is comprehensible and easily digestible. More Information...

5
86%
Hotjar

Hotjar (61)

  • Crozdesk Icon Grey

Hotjar is a software that provides an intuitive way of determining how users interact with your website. It has a wide range of features, including heatmaps, conversion analysis, feedback polls, surveys, and even recordings, which gives you the ability to watch the playback of real visitors interacting with your website. More Information...

6
83%
Woopra

Woopra (59)

  • Crozdesk Icon Grey

A customer data and analytics platform, Woopra will give you key insights into your customer data. Some of its features include customer profiles, automation, application connections and real-time analytics. Woopra is a complete package, giving you the ability to assess your customer data from every angle and build better segmentation. More Information...

7
83%
Segment

Segment (3)

  • Crozdesk Icon Grey

Segment is an analytics and customer data API platform. In essence, this product will give you the ability to use one API for all of your data needs. Segment makes it easy to store and distribute data across countless other applications that you may use, freeing you up with more time to do the things that matter most for your business. More Information...

8
83%
Qlik

Qlik (216)

  • Crozdesk Icon Grey

Qlik is an analytics platform that allows users to build and embed attractive analytics into any application. Qlik has a staggering amount of possibilities that will let users be as creative as they want. Whether it's dashboards, reports, client-side APIs, and integrations into existing business workflow applications, Qlik will open the doors to deeper analysis. More Information...

9
81%
Izenda

Izenda (44)

  • Crozdesk Icon Grey

Izenda is a great resource for viewing and analyzing real-time data and creating reports. It is an embedded self-service analytics platform that is built for software companies and their customers, giving them the ability to enhance their applications with dynamic reports and attractive dashboards. More Information...

10
77%
Countly

Countly (16)

  • Crozdesk Icon Grey

Countly is an open source data analytics solution that can offer real-time mobile analytics.This product lets you gather data from a wide array of sources. It has analytics solutions for desktop, web, game, IoT and professional services, all of which can be accessed on a single dashboard. More Information...

11
76%
TrendKite

TrendKite (40)

  • Crozdesk Icon Grey

TrendKite is a PR analytics software with a clean and easy to use interface. It will give you the ability to measure you PR impact and communicate findings to executives through interactive presentations. In addition, you can pinpoint journalists with the right credentials, so you don’t waste time with unqualified contacts. More Information...

12
70%
SessionCam

SessionCam (2)

  • Crozdesk Icon Grey

Improve the usability of your website with SessionCam, a customer experience analytics software that will show you how customers use your website. The software primarily comprises of session replay functionality, heatmaps and form analytics. Additional features include a machine-learning algorithm which pinpoints problem areas of your website. More Information...

13
69%
Logi Info

Logi Info (0)

  • Crozdesk Icon Grey

Logi Info is a widely used embedded analytics platform. With this software, you will be able to determine why users behave the way they do on your website. It has a wide range of features, including behavior detection metrics, heatmaps, segmentation, error reports and behavior alerts which let you know as soon as there is a significant shift in behavior. More Information...

14
66%
Decibel Insight

Decibel Insight (0)

  • Crozdesk Icon Grey

Decibel Insight has all of the customer experience metrics that you need to improve your website. With Decibel Insight, you will be able to use advanced algorithms that tell you how visitors are using your website. Pinpoint areas where users are frustrated or where errors are occurring and fix them to enhance the user experience. More Information...

15
60%
Performance Analyzer

Performance Analyzer (0)

  • Crozdesk Icon Grey

An analytics software with a wide range of features to use at your disposal. Performance Analyzer will give users the ability to delve deep into the data behind a business operation in order to give more insight into their operations and for ways to make sense of unstructured data. Find Disk I/O bottlenecks, determine memory issues, and track cluster usage with Performance Analyzer. More Information...


This Software Ranking was published on November 09, 2017. All Crozscores are fixed as of that date.

Analytics Software Guide

What is Analytics Software?

Analytics software is any digital solution that helps analyze an organization’s diverse data sets to discover any useful information, patterns, trends, or correlations that aid with decision making. In other words, products in this category help turn raw data into actionable insights, helping businesses make more informed business decisions.

Different types of analytics software are available to suit different requirements. For instance, web analytics software enables you to track your web traffic sources. These products also help monitor the outcomes of PPC and email marketing campaigns. On the other hand, on-site engagement analytics allows you to know what your visitors do on your web pages. You can even find analytics tools specially designed for monitoring backlinks. These products send automated email notifications whenever new backlinks are created.

Other common types of analytics software include social media analytics, marketing analytics, customer analytics, etc. The right product helps an organization identify opportunities, streamline operations, improve marketing efficiency and gain an edge over the competition.


Common Features of Analytics

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
Analytics Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Multi-Site Support for several different websites in the same application.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Referral Tracking Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.
SEO Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).

Latest User Reviews of Analytics

Peoplise
Murat SAKLAVCI, Recruitment and Career Management Manager - Flo Mağazacılık
"Recruitment Process"

Usefull application for online assessments and interview process. Easy to apply, use...

Competera
Adrian TUDOR, Executive Manager - STANLEYBET
"I use a Price Management product"

There are two things I like the best in daily using of Competera. It’s a user-friendl...

VMO
Aniruddh Jain, -
"Good tool for your marketing teams"

I love that you can use VWO for easily a/b, split or multivariate testing any webpage...

Ahrefs
Filip Podstavec, Stavbyvedoucí - Marketing Miner
"Awesome tool for linkbuilders"

Simple way how to obtain a lot of data about your competitors and your own website. K...


Back to top
Feedback