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<p>Source: <a href="" target="_blank">Analytics Market Research</a>, Crozdesk</p>
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<p>Source: <a href="" target="_blank">Analytics Market Research</a>, Crozdesk</p>

Best Analytics Software in 2018

Analytics software is fast becoming one of the most vital tools across all of the IT industries. The market for analytics software is set to increase substantially to reach $22 billion by 2020. At its core, analytics software is defined by the use of algorithms which can be used to discern relationships between various units of historical data.

One of the key drivers in the increased investment into Analytics software is big data. The ability to derive insights hidden deep within structured data is propelling interest among businesses. In conjunction, the increasing sophistication of analytics software has resulted in products that are more agile, easier to use and have the ability prescribe actions for a wide range of businesses.

The Crozdesk Market Radar™ reveals a market that is dominated by Google Analytics which has consistently been popular since its launch in 2005. That said, the market is competitive with a high number of vendors that are on the precipice of the leader segment, and a substantial amount of vendors in the challenger segment who are offering more niche solutions, such as error analytics and form analytics.

A fairly recent trend in the market is the demand for analytics that can make customer behavior more comprehensible. In the last few years, there has been a high degree of vendors offering features such as heat maps, visitor session replay, and behavior alerts. All of which gives businesses the ability to pinpoint problem areas of their websites.

Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data your business gathers by filtering out the unnecessary information and using only the data that matters. However, a large amount of software products tend to focus on web analytics exclusively. Methods can range from historical to predictive and a business’ analytical requirements tend to vary based on use and application. The main factor to consider is the analytical model you want to use, such as regression or clustering and the primary channel / location of your data sets. Additionally, there are numerous subcategories of analytics, including, but not limited to, predictive analytics.  Read the full software guide...


Looker 88


Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business. More Information...


Zarget 47


Zarget is a new age conversion rate optimization software that lets you increase website conversions with ease - with an industry first Chrome plugin. More Information...

mailspice analytics

mailspice analytics 35


An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Performance Analyzer

Performance Analyzer 62


Monitor and Analyze Cloud configuration and performance metrics. Correlate events and metrics of your vSphere and its guest OS and applications. More Information...


Domo 79


Domo connects your people with the data they need to improve business results. More Information...


Prisync 58


Prisync is a competitor price tracking software for all sizes of e-commerce companies from all around the world. More Information...

Revulytics Usage

Revulytics Usage 52


Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...


Competera 62


Competera is price tracking tool for all sizes of eCommerce retail needing online pricing intelligence and competitive price monitoring. More Information...


CanIRank 65


CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...


DailyStory 26


DailyStory is a marketing attribution platform for small businesses to better understand where, how and when they acquired new customers. More Information...

Google Analytics

Google Analytics 93


Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back. More Information...

Crunchbase Pro

Crunchbase Pro 91


Crunchbase Pro enables its users to find, track, and analyze companies they care about. More Information...

Crazy Egg

Crazy Egg 89


Crazy Egg is an analytics tool that works like an x-ray on your website to see where users click and scroll on your site. More Information...


KISSmetrics 87


KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...


Amplitude 87


Amplitude is an analytics tool that helps understand user behavior. More Information...


InsightSquared 86


InsightSquared is a suite that offers marketing, sales, and business intelligence tools. More Information...


Mixpanel 86


Mixpanel is a mobile and web-based analytics platform that allows users to ask more of their data without needing to write SQL queries. More Information...


Hotjar 86


Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price. More Information...


IP2Location 85


IP2Location is a non-intrusive IP geolocation solution to help you to identify visitor's geographical location. The solution is available as database, API and hosted. More Information...


Chartio 85


Chartio is a cloud-based analytics and business intelligence tool. More Information...


Segment 85


Segment provides a single hub to collect, translate and route your customer data with the flip of a switch. More Information...


Woopra 83


Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...


Chartbeat 82


Chartbeat is a real-time performance analytics tool. More Information...


Heap 80


Heap is a mobile and web analytics software. More Information...


Inspectlet 76


Inspectlet lets you analyze user behavior instantly with eye tracking heatmaps, screen capture, and user-interaction analytics. More Information...


Mode 76


Mode is a collaborative analytics platform for analyzing data in the cloud. More Information...


TrendKite 76


TrendKite is PR measurement, monitoring, and reporting platform. More Information...


Countly 75


360° Web and Mobile Analytics platform. It collects data from applications, processes this data in real-time and gives you advanced tools to understand your users better. More Information...


Baremetrics 75


Baremetric is metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and Recurly. More Information...


UserReport 73


UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve. More Information...


SessionCam 71


SessionCam provides session replay, heat-mapping and conversion funnel technology to some of the world’s top brands, More Information...

Logi Info

Logi Info 67


Logi Info is for application owners who need to build analytic applications. More Information...


SellerPrime 64


SellerPrime helps Amazon FBA sellers to conduct product research, identify product ideas, track competitors, do keyword research, analyze listings, ASIN Lookup, and more. More Information...

Decibel Insight

Decibel Insight 62


Decibel Insight is analytics software that records and shows on-site visitor behavior in innovative and compelling ways that are impossible to ignore. More Information...


Whatagraph 61


Whatagraph automatically converts website and social analytics data into visual infographic reports. More Information...

Analytics Toolkit

Analytics Toolkit 59


This is the swiss-army knife equivalent for the Google Analytics professional. Speed up or fully automate many daily tasks with the tools in the toolkit. More Information...

Ruler Analytics

Ruler Analytics 50


Ruler Analytics exposes the exact source of every sale, lead and phone call that arrive through your website. More Information...


Cubeplan 49


Cubeplan integrates business planning. Enterprises can develop plans in minutes using powerful modeling, robust analytics, and data visualizations. More Information...


SocialBro 45


SocialBro is an online analytics and management platform to grow and get the most out of your Twitter community. More Information...


Cluvio 43


Cluvio is a cloud analytics platforms that allows you to very quickly create interactive dashboards based on SQL and R and share them within your team. More Information...

Quantum Metric

Quantum Metric 39


Quantum Metric simplifies discovery of digital customer struggle, helping enterprises identify and prioritize customer experience improvements. More Information... 38


Leader in TV analytics, platform boosts advertisers’ ROI by allowing them to measure and optimise the impact of their offline advertising on their online environment. More Information...




Actionable insights with real-time big data analytics. Fully converged platform and solutions for organizations of any size. More Information...


Transform 35


Transform's Revenue Data Platform predicts & optimizes all aspects of revenue growth, including marketing, sales & product strategies. More Information...


webLyzard 34


A Big Data and Visual Analytics Platform for Web Intelligence, Semantic Search and Social Media Monitoring. More Information...


Retailflux 31


RetailFlux provides complete set of retail analytic products such as: People Counting Heat Map Shopper Flow Route Map Zone Analysis Queue Monitoring More Information...

SharePoint Vitals

SharePoint Vitals 31


SharePoint Vitals provides detailed, real-time SharePoint site usage and activity reports using a user-friendly cloud-based interface. More Information...


Cipher 30


Cipher connects assets and sensors (wired or wireless) to existing systems through edge devices using the latest Industrial IoT technology. More Information...


AddCharts 29


AddCharts - Adding charts and analytics dashboards to More Information...

Gamma Analytics

Gamma Analytics 28


Gamma Analytics is the first big data company to incorporate domain intelligence and data science across a suite of solutions for the communications industry. More Information...

Ninja Reports

Ninja Reports 28


Ninja Reports sends automated email reports for your favorite online apps. More Information...

Approyo Ignite

Approyo Ignite 28


Ignite by Approyo provides you a strong out of the box SAP HANA dashboard solution that integrates SAP HANA and the data you need to review instantly. More Information...


Karmalytics 27


Karmalytics lets you track keywords on Reddit and Hacker News and get email alerts when changes occur. More Information...


Wisdom 26


Wisdom is the most accurate live website session recorder available. Wisdom reconstructs a virtual desktop screen for every visitor to capture the true visitor experience. More Information...

Inclick Track

Inclick Track 26


Inclick Track helps you understand your competitors' strategy, approach, and spend across social networks easily. It displays data on a user-friendly dashboard. More Information...


ConverTiger 25


ConverTiger lets you see video recordings of what users do on your website - Fix money-leaking issues - Convert them into customers. You need 0$ and less than a minute to start. More Information...


SimpleHeatmaps 23


Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...


Talu 21


Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing. More Information...


BigQuery 94


BigQuery is a fully-managed enterprise data warehouse for analytics at any scale. More Information...

Moz Analytics

Moz Analytics 92


Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...


Ahrefs 91


Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...


Serpstat 89


Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis. More Information...


Klipfolio 88


Klipfolio is a cloud app for building and sharing real-time business dashboards on web browsers, TV monitors and mobile devices. More Information...


ChartMogul 87


ChartMogul is an analytics software for subscription-based businesses. More Information...


Taskworld 86


Trusted by thousands of teams across 80 countries, Taskworld allows you to finish work on time, communicate seamlessly and get real time performance insights. More Information...


SEMrush 85


SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...


Salsify 85


Salsify unites product content management, a broad commerce ecosystem and actionable insights — helping you deliver compelling product experiences More Information...


Sisense 85


Sisense simplifies every step of the analytics process – from data preparation to discovery of insights. More Information...


VMO 84


VMO (Visual Website Optimizer) is the world's easiest A/B testing tool. Quickly test landing pages, websites, online stores, and more with minimal IT help. More Information...


Gainsight 84


Gainsight is a customer service and customer intelligence web-based software. More Information...


MicroStrategy 84


MicroStrategy is a business intelligence and analytics software, providing cloud-based, desktop and mobile deployment. More Information...


Statsbot 83


Statsbot is business intelligence and data analytics platform. More Information...


iDashboards 83


Easy-to-use, beautiful, and cost-effective dashboard software. Business users can create stunning data visualizations from multiple data sources, no IT background needed. More Information...


Tableau 82


Tableau is a business intelligence and data analysis system that helps companies visualize and understand their data. More Information...


SocialPilot 82


SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...


Qlik 82


Qlik offers Business Intelligence and Analytics tools large and mid-sized enterprises. More Information... 82


Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want. More Information...

Monitor Backlinks

Monitor Backlinks 81


Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...


Izenda 81


Izenda is an OEM-ready BI platform designed for embedding by software companies. It provides self-service BI to end users inside the applications they use every day. More Information...


Nicereply 81

(14) is a customer service app and web-based analytic tool used to determine customer satisfaction with company's agents, products or services. More Information...


oDASH 81


Event management software built for event organizers for managing and marketing their events. More Information...


Stackify 80


Stackify offers the only developers-friendly solution that fully integrates error and log management with application performance monitoring and management. More Information...

SPS Commerce

SPS Commerce 80


SPS Commerce operates the broadest trading community in the retail industry with solutions for supplier onboarding, EDI compliance, item management, sourcing and analytics. More Information...


AuthorityLabs 78


AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...


Appsee 78


Appsee is a simple and powerful visual in-app analytics platform that enables companies to measure, understand and improve the user experience in their mobile apps. More Information...


ExpressPigeon 77


Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...


ClickMeter 77


Clickmeter is a real-time web app that monitors, compares and optimises your ad campaigns. More Information...

Adaptive Insights

Adaptive Insights 76


Adaptive Suite enables you to collaboratively plan & model, easily access real-time analytics, streamline complex financial reporting and accelerate financial consolidation. More Information...


Slemma 76


Slemma is a collaborative, data analytics platform built for small to medium sized businesses. Visualize your data for your company without the servers and long setup times. More Information...


LogEntries 75


Logentries is a real-time log management and analytics service built for the cloud that utilizes log-level data and the accessibility of log data to any member of your team. More Information...


Qualaroo 75


Qualaroo gives marketers a complete solution for collecting and acting on visitor insights to improve website performance. More Information...


Birst 74


Birst is a cloud Business Intelligence platform. More Information...




The DJUBO Property Management System - Everything you need to run and manage your Hotel all in single dashboard. More Information...


DataHero 73


DataHero is a leading cloud business intelligence software platform that specializes in data visualization and data dashboards. More Information...


WebEngage 72


WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...


Natero 70


Natero is a Customer Success platform that helps SaaS businesses reduce churn, increase adoption, and maximize customer lifetime value. More Information...


Enalyzer 69


Enalyzer provides a survey web app that is versatile, user-friendly, and attractive and does not compromise on professionalism and functionality. More Information...


SumoMe 69


SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...


Improvely 68


Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information...


Adbeat 68


With Adbeat you can uncover any advertiser's online strategy, see advertisers that are spending on each publisher. More Information...


Printavo 67


Printavo is simple, online shop management software for screen printers, embroiderers, sign manufacturers, digital printers and more. It helps shops become more productive. More Information...


Indicative 67


Indicative is an intuitive analytics software designed to assist companies in optimizing their operations. More Information...


Equidam 66


Calculate and present your company valuation professionally, no financial knowledge required. More Information...


LinkTrackr 65


LinkTrackr is a web-based marketing tool to help discover which ads and links are making money and which are not. More Information...


Mopinion 65


Improve the performance, user experience, and increase online sales of your website and mobile apps by collecting, analyzing, and managing online customer feedback. More Information...

URL Profiler

URL Profiler 63


URL Profiler is a tool that manages URLs, audits links, social data & content, and helps improve the ranking of user's web page. More Information...


Crowdskout 63


Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...

Initial State

Initial State 62


Data Analytics for the Internet of Things: Stream data from your devices and applications to beautiful visualizations in your web browser. More Information...




A scalable, rapid and relevant performance intelligence platform, combining DWaaS and machine learning, for users to share insights across the whole business. More Information...


Grip 60


Grip is an analytics platform that helps people responsible for software development make data-driven decisions. More Information...

Hosted Graphite

Hosted Graphite 59


Hosted Graphite is a highly scalable application monitoring tool. You can capture what is happening on your servers and applications on beautiful dashboards. More Information...


TravelTime 59


TravelTime platform is a site search API that analyses location data using minutes, not miles. Ask where's within 30 minutes drive, not 5 miles radius. Converts 3x more users. More Information... 59


Custom map creator to pin multiple locations. More Information...


Precursive 56


Precursive helps improve workforce planning, bid management, and resource allocation; increasing alignment between sales and delivery teams. 100% native to Salesforce. More Information...


SerpYou 56


Daily Keyword Rank Tracker for Google, Bing and Yahoo. More Information...

Learning Locker

Learning Locker 55


Learning Locker LRS offers best-in-class aggregation, automation and analytics, whilst giving you complete flexibility in deployment: Open Source, On-Premise or On-Cloud. More Information...


Peoplise 54


Peoplise is a Talent Experience System which turns ATSs into a mobile compatible platform with social media hiring, digital assessments & branding tools. More Information...


RedTrack 53


RedTrack is the leading affiliate marketing tracking & analytics platform, helping affiliates and media buying teams around the world get higher ROI. More Information...

SutiSoft Spend

SutiSoft Spend 52


Managing spend efficiently requires you to analyze various spend areas to make better informed decisions. More Information...

Dialog Insight

Dialog Insight 52


Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...


mylyapp 51


myly is a free school mobile app connect to parent teacher & student. More Information...


REES46 50


The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

Profit Rocket

Profit Rocket 50


Profit Rocket consolidates sales and inventory data to generate daily alerts that are prioritized into actionable tasks in the hands of the right people at the right time. More Information...


Websays 48


Websays develops online services to monitor, measure and understand online presence and opinions about brands, businesses, institutions and people. More Information...

Keboola Connection

Keboola Connection 48


Keboola simplifies data analytics & management by providing a single SaaS platform to bridge the gap between data sources and data consumption tools. More Information...


AdLatch 48


Engage & Monetize visitors using Adblockers More Information...


Cordial 47


Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. More Information...




GRAKN.AI is a distributed hyper-relational database for knowledge-oriented systems. It enables machines to manage complex data in the form of a distributed knowledge base. More Information...


Gamaya 44


Gamaya improves efficiency and productivity of agricultural businesses by offering unique and compelling environmental intelligence solutions. More Information...


Feedbackify 42


Feedbackify is the quickest and easiest way to receive private, real-time feedback from your website visitors. More Information...

Whichit for Advertisers

Whichit for Advertisers 41


We help digital marketers to increase campaign performance by creating personalised offers and multichannel distribution. More Information...


ParkMyCloud 41


ParkMyCloud is a simple, single-purpose SaaS tool that connects to AWS and enables users to automatically schedule on/off times for their idle servers. More Information...


Pingometer 40


Pingometer monitors the uptime, downtime, and performance of websites. It alerts you if something happens -- 24/7/365. More Information...


AppBi 40


AppBi is an Intelligent Apple Search Ads Bidding Platform. AppBi Data have helped hundreds of developers around the world to reduce the average cost of Search Ads. More Information...

Super Monitoring

Super Monitoring 37


Monitoring our customers' websites for their uptime and basic functions. Instant email & SMS alerts, regular reports, full data renention. Powered by superheroes! More Information...


iGoStartup 37


Instant business guidance for entrepreneurs and small business owners. More Information...

Roambi Analytics

Roambi Analytics 35


Roambi re-designs the way you interact with, share, and present data from a completely mobile perspective. More Information...


Phrazor 34


Phrazor uses AI to summarise data into a few bullet points. It helps enterprises make their reports easier to understand by writing a narrative along with each report. More Information...


SEOCrawler 34


SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...


Capstera 33


Capstera is a business architecture and capability modeling software, which helps enterprises create, manage, and harness the power of business architecture. More Information... 32

(1) is a hosted ELK (ElasticSearch, Logstash, Kibana) provider, allowing users to collect/log data in a simple way! More Information...


Capabiliti 32


Capabiliti is a mobile-first training assessment and engagement platform used by organizations to deliver trainings across geography in any format, at any scale, on any device More Information...

Market Locator

Market Locator 31


Market Locator allows data rich industries such as telcos to monetize their big data in the form of a self service location intelligence and mobile marketing solution. More Information...


Weelytics 31


Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this. More Information...




BEAD converts commercial buildings into human-less operated intelligent buildings. It is an AI platform that learns the bildings day-cycle, occupancy zones and occupancy. More Information...


Fienta 31


Platform for event ticketing & registration. A kind of ticketing software you would develop yourself. More Information...


Testlauncher 30


Testlauncher is a full-service web and mobile testing platform completely removing the need to hire in-house QA testers. More Information...


Peek 30


Test and monitor your websites for SEO, social, accessibility, speed, mobile, performance and more. More Information...


Velocity 29


Create easy, powerful Asana reports and dashboards to understand where your team spends time, make estimates, and improve velocity. More Information... 29


The First Visual Planner and Scheduler for Instagram. More Information...


HaltDos 27


HaltDos is a software-based service that can defend against a wide range of DDoS attacks within seconds to ensure high uptime of your website / web services. More Information...


Datapo 27


Datapo is a changelog for worldwide companies that helps competitors to analyze activities at homeland and foreign markets. More Information...

3 Minute Optimizer

3 Minute Optimizer 27


Easy A/B split testing & conversion tracking for small businesses & online marketers. More Information...


Fraudhunt 27


FraudHunt is the prime anti-fraud solution for detecting bots and fraudulent traffic across all devices. We'll help your website get rid of fraudsters. More Information...

Fortuit AI Engine

Fortuit AI Engine 27


The Fortuit AI Engine provides Data and Text Analytics (ML/NLP) and is offered either as a service or embedded within new or existing software applications. More Information...

DataPlay Suite

DataPlay Suite 26


DataPlay is an integrated suite of intelligent and user-friendly applications designed to automate your research, data analysis and visualization process. More Information...


Querona 26


Make BI and Big Data easier and faster. Deploy a logical data warehouse in a fraction of time and use the built-in Apache Spark big data engine to accelerate reports. More Information...


MetaEyes 26


MetaEyes is a reporting service that, with the help of image recognition, analyzes Instagram (and other services) photos, revealing a wealth of actionable information. More Information...

Essence Intelligence

Essence Intelligence 26


Essence Intelligence is a state-of-the-art content harvesting, analysis, and ranking platform, powered by a proprietary Artificial Intelligence (AI) engine. More Information...


RetailOptimizer 25


RetailOptimizer allows users to optimize inventory purchasing amounts and timing to maximize gross profit. It includes open-to-buy and WSSI/MSSI reports. More Information...


Statapile 25


StataPile is an artificial intelligence platform that automates quality assurance and scores every call with a higher than 92% accuracy rate. More Information...

Kyubit BI

Kyubit BI 25


Kyubit BI is on-premise, web based, collaborative BI tool designed for user friendly OLAP Analysis & Reports, Dashboards and KPI management. More Information...

Bicedeep ai

Bicedeep ai 24


Bicedeep data science AI learns the data you loaded. It suggests models and let you create queries on them to make prediction and classifications. More Information...


StoriiCare 24


A software platform used by the care sector as a tool to instruct, record and improve quality of care. More Information...


Vaizle 24


VAIZLE is a cloud-based social media analytics tool giving actionable insights in the simplest possible way. More Information...

1oT Terminal

1oT Terminal 23


1oT Terminal enables to provision, control and analyse everything related to SIM cards, comes with powerful API and provides one-click integrations with partner services. More Information...

Agreeable Research

Agreeable Research 22


Agreeable Research is the world’s only provider of Networked Surveys™, mapping the connection of opinions within your audiences, and uncovering hidden points of influence. More Information...


FinPro 12


Providing timely analysis and insight that drives profitability; the 100% Excel-based, real-time interface empowers businesses with meaningful reporting to optimize operations More Information...


Vortini 9


Vortini is an analytics solution for sales forecasting and business insight. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 Analytics Software in 2017 View All Products

Analytics software is a must for any business that has a large volume of structured data. New business models, improvements in website operational performance, the discovery of new markets and more can be discerned with Analytics software. There are a wide array of metrics that can help businesses make sense of their data from past and present campaigns, and customer behavior, ensuring that businesses can make more informed decisions by being able to self-evaluate their performance. The following is a list of the best Analytics software.

This ranking was published on November 09, 2017. For the most up-to-date Crozscores, user reviews and other information please have a look at the full list of Analytics products.

Google Analytics

Google Analytics (2242)

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The most widely used web analytics solution and one of the most powerful, Google Analytics has a wide array of analytics metrics that will be useful for any website. It has solutions for eCommerce, Adwords, campaigns and much more. In addition, it is cost-effective as it operates on a freemium pricing plan. More Information...

Crazy Egg

Crazy Egg (6)

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Crazy Egg is an analytics software that has excellent A/B testing & heatmaps capabilities. With Crazy Egg, you can find out what works for your website and what doesn’t, and it does this by tracking how visitors interact with your website, even down to mouse movements and clicks. You can find out what users clicked on, what they ignored, and where they came from. More Information...


KISSmetrics (193)

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KISSmetrics is an analytics platform that will help you understand how people are interacting with your website. At its core, KISSmetrics is a behavioral analytics and email campaign automation software. It has in depth behavior reports, funnel leak identification and A/B testing among a range of other features that give you the insight to identify roadblocks and the confidence to remove them. More Information...


Mixpanel (132)

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Understand every user’s journey, with Mixpanel. This product will give you a wealth of insights and the ability to analyze complex behavior and get answers within a matter of minutes. Best of all, Mixpanel is easy to use. Every snippet of information is comprehensible and easily digestible. More Information...


Hotjar (91)

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Hotjar is a software that provides an intuitive way of determining how users interact with your website. It has a wide range of features, including heatmaps, conversion analysis, feedback polls, surveys, and even recordings, which gives you the ability to watch the playback of real visitors interacting with your website. More Information...


Woopra (64)

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A customer data and analytics platform, Woopra will give you key insights into your customer data. Some of its features include customer profiles, automation, application connections and real-time analytics. Woopra is a complete package, giving you the ability to assess your customer data from every angle and build better segmentation. More Information...


Segment (3)

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Segment is an analytics and customer data API platform. In essence, this product will give you the ability to use one API for all of your data needs. Segment makes it easy to store and distribute data across countless other applications that you may use, freeing you up with more time to do the things that matter most for your business. More Information...


Qlik (79)

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Qlik is an analytics platform that allows users to build and embed attractive analytics into any application. Qlik has a staggering amount of possibilities that will let users be as creative as they want. Whether it's dashboards, reports, client-side APIs, and integrations into existing business workflow applications, Qlik will open the doors to deeper analysis. More Information...


Izenda (47)

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Izenda is a great resource for viewing and analyzing real-time data and creating reports. It is an embedded self-service analytics platform that is built for software companies and their customers, giving them the ability to enhance their applications with dynamic reports and attractive dashboards. More Information...


Countly (16)

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Countly is an open source data analytics solution that can offer real-time mobile analytics.This product lets you gather data from a wide array of sources. It has analytics solutions for desktop, web, game, IoT and professional services, all of which can be accessed on a single dashboard. More Information...


TrendKite (58)

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TrendKite is a PR analytics software with a clean and easy to use interface. It will give you the ability to measure you PR impact and communicate findings to executives through interactive presentations. In addition, you can pinpoint journalists with the right credentials, so you don’t waste time with unqualified contacts. More Information...


SessionCam (5)

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Improve the usability of your website with SessionCam, a customer experience analytics software that will show you how customers use your website. The software primarily comprises of session replay functionality, heatmaps and form analytics. Additional features include a machine-learning algorithm which pinpoints problem areas of your website. More Information...

Logi Info

Logi Info (0)

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Logi Info is a widely used embedded analytics platform. With this software, you will be able to determine why users behave the way they do on your website. It has a wide range of features, including behavior detection metrics, heatmaps, segmentation, error reports and behavior alerts which let you know as soon as there is a significant shift in behavior. More Information...

Decibel Insight

Decibel Insight (0)

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Decibel Insight has all of the customer experience metrics that you need to improve your website. With Decibel Insight, you will be able to use advanced algorithms that tell you how visitors are using your website. Pinpoint areas where users are frustrated or where errors are occurring and fix them to enhance the user experience. More Information...

Performance Analyzer

Performance Analyzer (2)

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An analytics software with a wide range of features to use at your disposal. Performance Analyzer will give users the ability to delve deep into the data behind a business operation in order to give more insight into their operations and for ways to make sense of unstructured data. Find Disk I/O bottlenecks, determine memory issues, and track cluster usage with Performance Analyzer. More Information...

This Software Ranking was published on November 09, 2017. All Crozscores are fixed as of that date.

Analytics Software Guide

What is Analytics Software?

Analytics software is any digital solution that helps analyze an organization’s diverse data sets to discover any useful information, patterns, trends, or correlations that aid with decision making. In other words, products in this category help turn raw data into actionable insights, helping businesses make more informed business decisions.

Different types of analytics software are available to suit different requirements. For instance, web analytics software enables you to track your web traffic sources. These products also help monitor the outcomes of PPC and email marketing campaigns. On the other hand, on-site engagement analytics allows you to know what your visitors do on your web pages. You can even find analytics tools specially designed for monitoring backlinks. These products send automated email notifications whenever new backlinks are created.

Other common types of analytics software include social media analytics, marketing analytics, customer analytics, etc. The right product helps an organization identify opportunities, streamline operations, improve marketing efficiency and gain an edge over the competition.

Common Features of Analytics

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
Analytics Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Multi-Site Support for several different websites in the same application.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Referral Tracking Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.
SEO Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).

Latest User Reviews of Analytics

Muthu Kumar A E, SEO Specialist - ProdEx Technologies
"Simply usage & indepth backlink analysis tool"

Shows date gained, dates lost, etc. Shows broken backlinks. Great ability to view gai...

Performance Analyzer
George Welsted, Technical Training Consultant (VMWare) - Tech Training Solutions Inc.
"vSphere metrics you can understand"

It puts the most critical metric right out in front and is easy to understand, the cu...

Performance Analyzer
Jan-Emanuel Unger, Network / Datacenter Engineer - Netcloud AG
"Great and flexible solution for infrastruc..."

the tremendous flexibility and and the possibility to create your own dashboards with...

Google Analytics
Charles Wang, Marketing Director - Brokermint
"Great tool for managing your digital marke..."

Unless you have over 5 million impressions a month it is free, so it is a valuable re...

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