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What is Google Analytics?

"Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back."

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.


Google Analytics scored 96/100 (No. 1 in Analytics) in the Analytics category. This is based on user satisfaction (96/100), expert reviews (85/100), press buzz (86/100), recent user trends (rising), and other relevant information on Google Analytics gathered from around the web.

The score for this service has improved over the past month. What is this?

  • Google Analytics
  • Google Analytics
  • Google Analytics
  • Google Analytics

Google Analytics Product Overview

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.


Languages: Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic

Google Analytics Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Google Analytics User Reviews

Average User Rating:
4.81/5 based on 2549 user ratings.
Your Rating:
User profile picture

Google Analytics is perfect for measuring marketing campaign performance

// Technical Manager at ZEHNER

What do you like about Google Analytics?

Allows you to easily track visitors and readers. You can also track which pages the users have moved from, so we will find out which advertising beam is working. Very useful graphics, which are easy to work with. The program is suitable for both large and small teams. Google Analytics is also an extremely important tool for tracking, measuring and reporting on all of our digital media campaigns.

What do you dislike about Google Analytics?

It would be much more convenient if we could display data not by individual elements, but in one general picture. Often the interface is updated, it's a little scoring. I also really don't like one of the newer features they have where sometimes it only shows you a small percentage of total site sessions.

What have you been using it for and what problems did Google Analytics solve?

Without it, we wouldn't be able to determine which campaigns or tactics were successful.


Usefulness
5/5
Ease of use
3/5
Value for money
5/5
Customer service
4/5
User profile picture

Excellent statistics for sales

// Product Manager at vrTech Trade

What do you like about Google Analytics?

The program is the most complete tool for conducting analyzes that help in making decisions. It is possible to configure everything yourself and get the necessary information. The presence of excellent, informative reports. This is a good program for improving marketing, a powerful import tool. It's easy to load any information into Google Analytics, it can be done through the application itself.

What do you dislike about Google Analytics?

A little difficult manual, to a person who did not work with similar systems or has no technical education, it will be difficult to understand it. There are flaws in the reports, and the support service works only in the paid version.

What have you been using it for and what problems did Google Analytics solve?

We needed a simple and free version of our site, so we chose this program. We want to develop and decided to launch our online store. In Google Analytics, we track traffic and conversions and, through this, improve our marketing. The program helps us completely in making decisions, analyzing and synthesizing many data, avoiding complex installations of other systems.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics is the best way to get the most accurate Data

// Business System Analyst at Mockup Science Inc.

What do you like about Google Analytics?

Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors.

What do you dislike about Google Analytics?

In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

What have you been using it for and what problems did Google Analytics solve?

We use this information to analyze steps to improve our service.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics should be everyone's first web analytics solution

// Marketing Coordinator at Soulcentric LLC

What do you like about Google Analytics?

Filters feature, you can define filters like geographic location, client platform, time periods. Reporting is clean and organized. A real-time view allows you to see where visitors go to your site from start to finish and how long they stay. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors. Our department use Google Analytics to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored.

What do you dislike about Google Analytics?

Sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around.

What have you been using it for and what problems did Google Analytics solve?

Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user-friendly and encourages use on all sites, regardless of internet skill or training.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics helped us improve our business

// Marketing Manager at Extra Vital Science

What do you like about Google Analytics?

All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics. If you started building your business on the Internet, you will definitely need a service to collect statistics. My opinion is that Google Analytics is the best among many analogs.

What do you dislike about Google Analytics?

A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics should be everyone's first web analytics solution

// Event Manager at Talkabout Technologies

What do you like about Google Analytics?

Filters feature, you can define filters like geographic location, client platform, time periods. Reporting is clean and organized. A real-time view allows you to see where visitors go to your site from start to finish and how long they stay. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors. Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user-friendly and encourages use on all sites, regardless of internet skill or training.

What do you dislike about Google Analytics?

Sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around.

What have you been using it for and what problems did Google Analytics solve?

Our department uses Google Analytics to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
3/5
User profile picture

Great insight into our website etc

// Managing Director at The Recruitment Geeks

What do you like about Google Analytics?

Really good insight into our website and how things are performing. We have used from the start and it is something we keep an eye on all the time. So many options and stats to view that will be any information anyone would be looking for.

What do you dislike about Google Analytics?

can be a little bit complicated initially but once you get your head around it all then it is actually not that bad to use. Just need a little time to sit down and work with it.

What have you been using it for and what problems did Google Analytics solve?

Not issues


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Google Analytics helped us improve our business

// Супервайзер at Престиж Плюс

What do you like about Google Analytics?

All reporting is collect in specific groups that provide information about visitors and traffic sources. Google Analytics allows not only monitor traffic but also analyze information and look for errors in the functionality. I also like the click map and the powerful interface with the ability to create detailed schedules for visits. Also quite convenient export statistics.

What do you dislike about Google Analytics?

A beginner needs to understand the interface, a lot of submenus and settings. Although the Google developers tried to make the service as simple as possible. Because of many functions, the user interface looks overloaded.

What have you been using it for and what problems did Google Analytics solve?

I use Google Analytics for a long time. The service is free, simple and convenient for data collection and analysis of the work of my sites. Using traffic analysis, I find a percentage of high failure rates and then I have to work on the errors. I'm working to increase the conversion, because it is directly proportional to the number of sales. In reports, I can analyze in detail the most profitable sources of traffic and improve these visits.


Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
4/5
User profile picture

Great tool for managing your digital marketing campaigns

// Executive Director at Lido Labs

What do you like about Google Analytics?

Unless you have over 5 million impressions a month it is free, so it is a valuable resource for small-medium size companies

What do you dislike about Google Analytics?

It is not the most intuitive tool so may take some time before you learn all the nuances

What have you been using it for and what problems did Google Analytics solve?

I use it for all our paid digital marketing campaigns to gauge performance


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
4/5
User profile picture

The best analytics tool for your website

// Business Developer & Content Marketing at Toky

What do you like about Google Analytics?

It covers a lot of features, not just the traffic. You can define conversion goals or track specific events in your page if you need it.

What do you dislike about Google Analytics?

Sometimes could be overwhelming the tons of features, you have to read a lot, although there is a lot of information on the web. The fact that sometimes don't show all the keywords could be something to improve.

What have you been using it for and what problems did Google Analytics solve?

It helps me to understand the behavior of visitors in my website, besides segmenting the traffic per source, geolocation and much more. With the help of events, I can track conversions easily and it helps me measure the results of marketing efforts.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
4/5
User profile picture

very useful tool

// Administrator at Self-Employed

What do you like about Google Analytics?

i really like all the data that it provides and how I can break it down by specific areas such as browser users used.. also really like how I can see who is on my website live

What do you dislike about Google Analytics?

there is really nothing that I dislike about the google analytics, ton of useful features


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
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