The Business Intelligence (BI) software market is characterized by a high number of vendors that offer diverse Business Intelligence solutions, some of which focus on taking large volumes of raw data from internal and external sources and transforming them into actionable intelligence, in the form of reports, charts, graphs, visualizations and more.
Business Intelligence software refers to a huge market that is rapidly expanding. In the last decade, the emergence of big data has led to more and more companies investing in BI applications to harness the power of data intelligence to make more informed business decisions.
Vendors that aim to distinguish their products, as revealed by the Crozdesk Market Radar™, offer more advanced functionalities, such as customizable dashboards, cross-platform integrations, increased data interactivity, live data broadcasting, collaboration tools and predictive analytics.
In addition, the BI software market is diverse with a number of vendors focussing on niche solutions, such as lead generation and performance evaluation, or differentiate themselves by focussing on specific markets and/or customer types.
Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on measuring the effectiveness of marketing campaigns. Using BI tools, you can get a clear picture of your business performance and make tweaks to your current campaigns and processes. The BI solutions in the analytics and intelligence segment aim to give you a competitive edge in the market. Read the full software guide...