Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on measuring the effectiveness of marketing campaigns. Using BI tools, you can get a clear picture of your business performance and make tweaks to your current campaigns and processes. The BI solutions in the analytics and intelligence segment aim to give you a competitive edge in the market.