Compare Publer vs Brandwatch vs Postplanner

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Software Description:

Publer is a virtual Superhero that allows you to collaborate, schedule & analyze your Facebook posts, Tweets and LinkedIn updates. Coming soon for the rest of the social networks, including Instagram, Pinterest, Google My Business and YouTube.

Besides basic manual scheduling, Publer can also schedule your posts for you based on a posting schedule you get to predefine. Tired of scheduling your posts one by one? Easily create, upload & (auto) schedule them in bulk. Recurring posts? Yup, all covered!

Publer can automatically add your logo to every photo & video you share on Social Media, as well as add your signature to every post. An effortless way to increase your brand awareness.

Last but not least, what's the point of having a social presence if you don't know how you're doing? Thanks to Publer Analytics, you can see how your social accounts and your posts are performing across multiple social networks from the same spot.

Some Superheroes save lives, others give them back!

Software Description:

Brandwatch is one of the world's most trusted social media monitoring and analytics applications that provide insights into customers' and business conversations on social media platforms.

This platform delivers essential social intelligence that brands need for getting meaningful insights for marketing campaign decisions. The main features of Brandwatch are 50+ filters, powerful segmentation, personalized sentiment, real-time charting, a fast and intuitive interface, filters and search tools, shareable dashboards, search operators, proprietary technology, and more.

Brandwatch social media monitoring analyzes data from more than 80 million sources, including blogs and customer reviews. This way, the amount of data is more than sufficient for reliable reporting that can be used by businesses of all sizes, or marketing agencies. Another feature that stands out is the key influencers identification, which displays who may be interested in purchasing their products.

Software Description:

Post Planner helps marketers to curate valuable content, share it regularly on social media, and achieve perceptible results.

This tool solves one of most frequent issues with social media, especially Facebook - engagement, by offering a huge pool of post ideas for pages and groups, as well as engagement metrics.

Users are always up-to-date with most compelling content online, which can be regularly posted, or re-posted in seconds.

Features:

  • Multi-User
  • Notifications
  • Keyword Tracking
  • Marketing Automation
  • Calendar Management
  • Dashboard
  • Data Visualization
  • Social Media Monitoring
  • Brand Management
  • Social-Media Integration
  • Multi-Account
  • Scheduling

Features:

  • Multi-Account
  • Social-Media Integration
  • Social Media Monitoring
  • API
  • External Integrations
  • Brand Management
  • Data Export
  • Notifications
  • Dashboard
  • Data Visualization

Features:

  • Multi-User
  • Calendar Management
  • External Integrations
  • Notifications
  • Dashboard
  • Scheduling
  • Marketing Automation
  • Data Visualization
  • Brand Management
  • Audience Targeting
  • Social-Media Integration

Summary:

  • Schedule everything, everywhere on Facebook from the same spot

  • AutoScheduling

  • Bulk Scheduling (CSV file, train sharing, multi-media uploader)

  • Automatically watermarking images & videos

  • Saved drafts

  • AutoShare & AutoDelete

  • Reposting

  • CTA buttons on links & videos

  • AutoShorten URLs

  • Group the accounts on your dashboard

Summary:

  • Search Operators

  • Proprietary Technology

  • Historical Data

  • Sentiment Analysis

  • Influence Statistics

  • Charting

  • Customizable Dashboards

  • Bulk Actions

  • Email Alerts

  • Fully Exportable Data

Summary:

  • Planned posts

  • Top articles

  • Status ideas

  • Bulk Uploads

  • Sharebar

  • Custom Domain

  • Email Opt-in

  • Post targeting

Publer

Free
Included in plan:
  • 5 Facebook Accounts (Profile, Pages, Groups or Events)
  • 10 pending scheduled posts per Account
  • 50 saved drafts
  • AutoSchedule, AutoShare, AutoDelete
  • AutoShorten URLs with Bitly
  • Group the accounts on your dashboard
  • Delay between posts
  • Built-in emoji picker

Publer Argentum

$9.99
1 user(s) / month
Included in plan:
  • 15 Facebook Accounts (Profile, Pages, Groups or Events)
  • 3 additional team members
  • Unlimited Scheduling
  • Bulk Scheduling
  • AutoSchedule, AutoShare, AutoDelete
  • Automatically watermarking images
  • Upload images from external URLs
  • AutoShorten URLs with Bitly
  • Group the accounts on your dashboard
  • Delay between posts
  • Built-in emoji picker
  • Unlimited saved drafts

Publer Aurum

$19.99
1 user(s) / month
Included in plan:
  • Unlimited saved drafts
  • AutoShorten URLs with Bitly
  • Scheduling Multi-Photo posts, Photo Albums, Videos and Offers
  • Reposting
  • Built-in emoji picker
  • 25 Facebook Accounts (Profile, Pages, Groups or Events)
  • Bulk Scheduling
  • 5 additional team members
  • Upload images & videos from external URLs
  • Automatically watermarking images & videos
  • AutoSchedule, AutoShare, AutoDelete
  • Delay between posts
  • Group the accounts on your dashboard

Brandwatch/Pro

$677.00
1 user(s) / month
Included in plan:
  • Social analysis for small and medium brands or topics

Enterprise/M

$2,707.00
1 user(s) / month
Included in plan:
  • Advanced analysis for big brands and large agencies

Enterprise/Q

$2,707.00
1 user(s) / month
Included in plan:
  • Advanced analysis with high-volume queries for growing agencies

Starter

$3.00
1 user(s) / month
Included in plan:
  • 3 profiles
  • 30 posts per day
  • 300 posts planned
  • Content from Facebook, Twitter, RSS
  • Post to Facebook, Twitter
  • Viral photos
  • Top content
  • Status ideas
  • Canva integration
  • Save and organize content feed
  • Recommended content
  • Search by hashtag, handle, keyword or page
  • Star rating prediction algorithm
  • Filter by content type
  • Customize publishing calendar
  • Match posting times to posting types
  • Custom plan for any page or profile
  • Managment dashboard
  • Engagement stats
  • Edit planned posts
  • Automatically recycle evergreen content

Love

$11.00
1 user(s) / month
Included in plan:
  • 10 profiles
  • 100 posts per day
  • 1000 posts planned
  • Content from Facebook, Twitter, RSS
  • Post to Facebook, Twitter
  • Viral photos
  • Top content
  • Status ideas
  • Canva integration
  • Save and organize content feed
  • Recommended content
  • Search by hashtag, handle, keyword or page
  • Star rating prediction algorithm
  • Filter by content type
  • Customize publishing calendar
  • Match posting times to posting types
  • Custom plan for any page or profile
  • Managment dashboard
  • Engagement stats
  • Edit planned posts
  • Automatically recycle evergreen content

Guru

$24.00
1 user(s) / month
Included in plan:
  • 25 profiles
  • 250 posts per day
  • Unlimited posts planned
  • 4 team members
  • Content from Facebook, Twitter, RSS
  • Post to Facebook, Twitter
  • Viral photos
  • Top content
  • Status ideas
  • Bulk uploads
  • Canva integration
  • Save and organize content feed
  • Recommended content
  • Search by hashtag, handle, keyword or page
  • Star rating prediction algorithm
  • Filter by content type
  • Customize publishing calendar
  • Match posting times to posting types
  • Custom plan for any page or profile
  • Managment dashboard
  • Engagement stats
  • Edit planned posts
  • Automatically recycle evergreen content

Master

$59.00
1 user(s) / month
Included in plan:
  • 50 profiles
  • 500 posts per day
  • Unlimited posts planned
  • 7 team members
  • Content from Facebook, Twitter, RSS
  • Post to Facebook, Twitter
  • Viral photos
  • Top content
  • Status ideas
  • Bulk uploads
  • Canva integration
  • Post targeting
  • Save and organize content feed
  • Recommended content
  • Search by hashtag, handle, keyword or page
  • Star rating prediction algorithm
  • Filter by content type
  • Customize publishing calendar
  • Match posting times to posting types
  • Custom plan for any page or profile
  • Managment dashboard
  • Engagement stats
  • Edit planned posts
  • Automatically recycle evergreen content

Agency

$125.00
1 user(s) / month
Included in plan:
  • 100 profiles
  • 1000 posts per day
  • Unlimited posts planned
  • 11 team members
  • Content from Facebook, Twitter, RSS
  • Post to Facebook, Twitter
  • Viral photos
  • Top content
  • Status ideas
  • Bulk uploads
  • Canva integration
  • Post targeting
  • Save and organize content feed
  • Recommended content
  • Search by hashtag, handle, keyword or page
  • Star rating prediction algorithm
  • Filter by content type
  • Customize publishing calendar
  • Match posting times to posting types
  • Custom plan for any page or profile
  • Managment dashboard
  • Engagement stats
  • Edit planned posts
  • Automatically recycle evergreen content

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Our blog and particularly the following webinar is a great way to get started: https://blog.publer.me/how-to-use-publer

    We also offer a built-in welcome tour. You can contact us at anytime via chat.

  • What are some applications this service is commonly used in tandem with?
  • Bitly & Rebrandly

  • What platforms does this service support?
  • Currently web-based only

  • Does this service offer an API?
  • No

  • Does this service integrate with any other apps?
  • Yes. Bitly and Rebrandly for automatically shortening your links

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes. Paid plans offer team collaborations.

  • What is this service generally used for?
  • Scheduling and planning out social media posts

  • Who are the main user groups of this service?
  • Social media managers;
    Facebook Page admins;
    LulaRoe consultants;

FAQs:

    What is this service generally used for?
  • This service is generally used for social media analytics.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media platforms.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Integrations: Spredfast, Clarabridge, Hootsuite, and Percolate.

  • Who are the main user groups of this service?
  • The main users of Brandwatch are SMBs, large enterprises, and agencies.

  • Does this service offer an API?
  • Yes, it offers RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Phone Support, Webinars, Knowledge Center, and Online Support.

FAQs:

    What is this service generally used for?
  • It is used to find and share valuable content for social media marketing campaigns.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, depending on pricing plan, there is 4, 7 or 11 team member possibility.

  • Who are the main user groups of this service?
  • Main users of Post Planner are social media marketers in SMEs, large companies, agencies, and freelancers.

  • What platforms does this service support?
  • This is web-based platform.

  • Does this service offer an API?
  • It doesn't offer API.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Forum, Knowledge Base, Online Support, Video Tutorials

  • Does this service integrate with any other apps?
  • Post Planer integrates with Canva.

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Other:

Who uses Publer
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Brandwatch
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses Postplanner
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Arabic, Spanish, Turkish, English, Dutch, Thai, Portuguese, Polish, Indonesian, French, Japanese, Italian, German
Regional Restrictions:
No restrictions.