The customer relationship management (CRM) software market is characterized by a high number of vendors that mostly offer comparable CRM solutions that focus on simplifying the sales process by managing leads, deals, client communications and sales opportunities.
The market is led by Salesforce, an operational CRM which has continued to build on to its unique position in this industry despite some major rivals entering the market for cloud-based CRM systems. Over the last ten years, the landscape has seen a dramatic increase in the number of players, with some choosing to specialize in more niche areas.
Vendors that differentiate their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as customized integrations and analytics featuring powerful APIs, enhanced customer service, mobile functionality, use of artificial intelligence to predict customer behavior and increasingly personalized customer journeys.
In addition, the Crozdesk Market Radar™ also reveals a competitive CRM software market with a number of vendors on the precipice of making that big leap into the leaders’ segment, as well as some lightweight vendors which offer more niche solutions.
This software category covers a wide range of applications aimed at making customer relationship management easier and more organized for businesses. CRM software typically features the ability to track customer interactions across multiple communication channels, identify and nurture high-quality leads, automate follow-ups with clients, build customer loyalty, generate and analyze reports, and make sales forecasts. Most CRM systems come with an Application Programming Interface (API), which allows for seamless collaboration between sales, marketing, and other departments within an organization. CRM with mobile access allows salespeople to view and share customer interaction history on the go, making it easier for them to resolve time-sensitive matters. Read the full software guide...