Best Loyalty & Membership Software in 2019

Retaining an existing customer requires much less investment than gaining a new client altogether. This is exactly why smart marketers increasingly focus on creating loyalty and membership programs. To that end, businesses can leverage the power of loyalty & membership software, which often helps save time and money on the planning and implementation of loyalty programs. Some notable features of this software type include the ability to incorporate incentive based promotions, building payment processing system, managing allocation of gift cards, rewarding customers for advocacy, identifying loyal customers for special offers and discounts.  Read the full software guide...


Loyalty & Membership Software Guide

What is Loyalty & Membership Software?

Most businesses are overtly aware that it is often substantially more expensive to attract new customers than it is to retain existing ones. This is where loyalty and membership software comes in. These solutions allow businesses to save both time and money on the planning, implementation, and management of loyalty and membership programs.

To achieve these outcomes, loyalty and membership solutions can provide a range of features such as rewards management, member portals, and CRM. More specifically, these features can, for example, include the ability to create incentive-based promotions, manage the distribution of gift cards, reward customers directly for advocacy, identify loyal customers to offer bespoke offers and discounts based on purchase history, and conduct payment processing.

However, when purchasing loyalty and membership software, it is also crucial to consider whether a particular solution will either offer its own inbuilt marketing capabilities or whether it will integrate with your existing software stack.

Overall, loyalty and membership software can effectively help to deliver win-win situations for businesses. Customers benefit from the added value (such as redeemable points) they receive by purchasing from a business, whereas the business itself benefits by retaining and potentially increasing the rate at which customers return for their products or services.


Common Features of Loyalty & Membership

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
PayPal PayPal support allowing for the transfer funds electronically or online payments.
Stripe Stripe support as a payment gateway allowing you to accept payments online and via mobile apps.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Loyalty & Membership Products

Preferred Patron
Bryan Stone // Owner at The Yogurt Cafe
"Business is better with Preferred Patron"

We have used the Preferred Patron loyalty program for several years now. The program...