Data security software helps businesses prevent any unauthorized access to their databases. These products also provide protection against data corruption and help organizations protect their critical assets, including intellectual property and customer information. In the long run, this helps build trust and credibility and enhance brand reputation. Data encryption or turning data into an unreadable form for unauthorized users is a common technique used for ensuring data security. Other techniques include use of authentication, and adding https (SSL) encryption to a website. Different data security products come with different features. For instance, some products help perform real-time checks from anywhere, while others offer disaster recovery and data migration services. Other features to look for include cloud storage facilities, and the ability to secure communication and file transfers.