Different types of eCommerce solutions are suitable for different types of businesses. Some common types include enterprise, hosted and open source solutions. Key features of eCommerce software usually focus on product catalogs, ordering systems, payment options, and customer management. While any eCommerce software lets you create and manage a product catalog, some solutions come with advanced features like the ability to list related products, the ability to customize a product with personal images and the ability to generate coupon codes. You need to decide what features you need. Some key points to consider are scalability, whether the platform can grow with your organization, whether the software seamlessly integrates with other applications, reporting and analysis features or whether the software has adequate features to monitor sales and analyze customer behavior. You may also want to consider security features, responsive design options, user experience, the user interface and the customer support system.
Ecommerce solutions software are technology applications that help companies successfully launch, run, and manage their own online store. Products in this category usually provide assistance in all areas of eCommerce store building and management, from setting up a storefront to web designing, web hosting, payment processing, marketing, and inventory management.
Different solutions are available for different needs. If you need to list products and set up payments on your existing website, simple shopping cart software would suffice. However, if you want to build an online store from scratch, you might require a fully-featured eCommerce solution. You’ll also find solutions designed specifically to manage multiple online stores from a single place.
Most products enable you to automate tax calculations, upgrade product listings, images and descriptions, categorize products, manage orders, receive payments, monitor inventory levels, collect and organize customer information, and secure data with SSL encryption.
More advanced features include the ability to analyze customer browsing patterns, to provide SEO suggestions, to list related products, and to generate coupon codes. You should also consider factors, such as scalability, integration, mobility, ease of use, and customization capabilities.
|2-Factor Authentication||Adds an additional layer of security by requiring an extra step in the login process. Usually external devices are required for this or a text message with a verification code is sent to the user when trying to login.|
|A/B Testing||Run split tests for websites, emails, ads and more by serving different versions of the content to different users.|
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Budgeting||Planning and tracking capabilities for financial budgets and plans often used to manage funds across different departments or for investor / shareholder oversight.|
|Calendar Management||Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.|
|Conversion Tracking||Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|Forecasting||Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.|
|Keyword Tracking||Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.|
|Marketing Automation||Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Product Catalog||Allows for the digital catalogization of large amounts of products.|
|Scheduling||Schedule tasks, resources, appointments, payments, communications, etc.|
|Third-Party Plugins/Add-Ons||Offers additional features or integrations built by third-party developers in form of plugins or add-ons.|