This type of software allows SMEs to create, publish and update their own blog, often for content marketing or inbound marketing purposes. These products typically provide a number of design template options; some even offer customizable design templates. Depending on your blogging goals, you may need a blog authoring software for sharing your social media posts, newsletters, articles or one that is more suitable for creating and publishing presentations, white papers, magazines, case studies, and reports. Some important features to consider include drag & drop visual editors, the ability to publish content in different categories, the ability to communicate with team members, and how easily you can add text, graphs, charts, videos, images, etc. Read the full software guide...
Blogging is the act of writing and publishing content over the web, which entails a wide range of subjects and topics depending on the individual creating the blog. It involves a specific skill set and technology that one needs to effectively manage their blogs, from inception to SEO.
In the early days of the internet, blogging initially involved a personal weblog where an individual would write an online journal just like they would on a diary. Blogs initially covered topics about the writer's thoughts and their day-to-day experiences. Thereafter, from the phrase “web log” came the advent of the term “blog.”
Like the majority of web-based innovations, most businesses and entrepreneurs saw marketing potential in having a blog, and blogging evolved and took off from there. Today, a blog is much more than just an online journal. Blogging has become an effective online marketing tool and a home business in and of itself.
Blogs are different from your typical website in that they allow for reader or visitor engagement. Many people are still confused as to what makes a blog site different from the standard website, mainly because most entrepreneurs these days utilize both. A lot of business websites integrate blogging as a major part of their web presence and marketing strategies.
There are a couple of core features of a blog that essentially set it apart from a traditional website. A blog is generally updated more frequently than a conventional website, regardless of what type of blog it is. Another main feature that separates a blog from a business website is the fact that it allows for reader engagement. Readers can actually make an input, such as sharing personal comments on the blog they just read, essentially creating a line of communication between the blogger and the reader.
In the world of blogging, there are different kinds of blogs and bloggers who have varying goals and purposes for creating and publishing their blogs. By the same token, there are just as many different types of blogging software/platforms available for aspiring bloggers to choose from.
One of the earliest and arguably the most common types of blogs are personal blogs. In the early days of blogging, personal blogs were essentially online diaries published by individuals who wish to share their experiences.
A number of bloggers who publish personal blogs often use nicknames or pseudonyms, for obvious reasons. Some people just want to protect their identities, including those who are the subject of their blogs, especially when they’re sharing their personal, innermost thoughts over the internet.
The next most common type of blog is business blogs. Business blogs generally cover topics about the business and the industry the blogger is in. It is meant to share information and knowledge with readers who may have a particular interest in the product or service the company is offering.
The main goals of a business blogger include generating more exposure to the brand, increasing traffic to their website, and to engage leads and potential customers/clients. Unlike personal blogs, business blogs are less about the blogger/writer and more about the business and the industry they’re writing for.
Professional blogs are a business. Professional bloggers approach the process as a way to earn money online. These are individuals who market themselves as professional bloggers in order to earn a profit through their blogging efforts.
Professional bloggers typically utilize a wide range of monetization strategies to help them monetize their work, including selling display ads on their blog site, creating digital products, and sharing and promoting other people’s products and/or services for a commission or through an affiliate program.
Depending on the type of blogs you are creating or publishing online, there are a wide variety of blogging software and/or platforms you can use to create, publish, and share your blogs. Blogging software solutions nowadays are designed to be as simple and efficient as possible. Bloggers are no longer required to have extensive technical knowledge about coding or programming languages.
Most blogging platforms available allow any individual to create their blog site and start publishing from scratch in the quickest and most efficient way possible.
Blogging software solutions and hosting services like WordPress, Joomla, Squarespace, Tumblr, Ghost, Weebly, Medium, and Blogger are just a few of the many different types of platforms aspiring bloggers can use as a launch pad for their blogging careers.
Starting a blog or adding a blog to an existing website is not as difficult or challenging as most people might think, especially with the tools and services available today. In addition to the availability of blogging tools and hosting services, the affordability is also a significant factor as to why the popularity of blogging has increased in recent years.
When you’re choosing a blogging software solution, platform, or hosting service, the first thing you need to consider is your goal for starting a blog. Are you setting up a blog as a form of hobby? Do you have plans to monetize your blogs? Are you an entrepreneur who just wants to incorporate blogs into your existing business website as a marketing strategy and to increase customer engagement?
Any of these questions may affect the decision-making process of choosing the right platform or service for a successful blog site. If you’re merely in it as a hobby, there are tons of free blog software and platforms available. All you need to invest is your time and effort to set up a decent blog.
On the other hand, if you wish to take blogging as a means to earn money or turn it into a tool for brand marketing or increasing traffic to your main website, there are blogging platforms and software solutions that offer a wide range of features and functionalities that will enable you to manage your blog in any way that you want.
When choosing a platform or hosting service, you need to consider the ease of use, the features and capabilities of that particular solution, and the financial investment associated with it. Not all blogging software/platforms are created equal. You need to take your goals and intentions into account when you’re in the market for a platform and/or hosting service for your blog.
One of the main benefits of blogging, from a business perspective, is its ability to increase brand awareness. As a marketing tool, blogging helps to promote visitor/customer engagement, increase web traffic, and even helps to improve a website’s ranking in search engine results pages, or SERP, which is a significant factor in SEO.
A blogging software, platform, and/or web hosting service will enable bloggers and businesses to manage their blogs with ease and efficiency. Blogging software solutions exist in order to facilitate the creation, publishing, hosting, and management process of blogs. They are designed so users don’t have to rely on technical skills or coding expertise to effectively publish their blogs.
If you want to start your own blog, or if you’re an entrepreneur who wants to use blogs to grow your customer base, there are plenty of tools and software solutions available that you can use to make things easier and more efficient for you.
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|File Sharing||Share files with colleagues, customers or other stakeholders for easier access across platforms, collaboration and/or version control.|
|File Transfer||Transfer large files to colleagues, customers or other stakeholders. This is often used for files too large to transfer via email and other conventional transmission methods.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Scheduling||Schedule tasks, resources, appointments, payments, communications, etc.|
|Third-Party Plugins/Add-Ons||Offers additional features or integrations built by third-party developers in form of plugins or add-ons.|
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