CMS software makes creating and managing digital content easier for businesses. You can use products in this category for both enterprise content management and web content management. These products also make site maintenance easier. Anyone from your team can update product pages, make changes in site designs, remove outdated content, add new posts, and edit existing content, with no knowledge of coding required. Some important features to consider when choosing a content management system include custom URLs for SEO benefits, the ability to track article performance, integrated link management, the ability to post content in multiple categories, community support, and the overall ease of use. Read the full software guide...
Content management software, or CMS for short, is a software system that facilitates the process of creating, editing, managing, and publishing digital web content.
Content management software solutions allow you to publish different types of online content including text, embedded video and/or audio files, as well as interactive graphics for your website.
Software systems like these are specifically designed to optimize and streamline the process of creating and uploading content, especially those users who may not have the technical skills and expertise of a seasoned programmer or a professional web developer.
CMS solutions are typically used by small and medium-sized businesses and their marketing teams looking to market products and/or services online by having an attractive, well-optimized, and professional-looking website. It is also beneficial for individuals looking to start and manage a blog site, fan page, or personal website.
In order for a particular software solution to be qualified as a suitable content management software system, it has to be able to provide web-based editing and publishing capabilities for various forms of content. This ranges from text and images to video and audio file formats. Furthermore, a CMS solution also has to offer a decent selection of templates and enable collaborative options for content creation.
Content management software systems have evolved throughout the years since the internet first became a significant part of every consumer’s life. The earlier CMS solutions were designed to only produce content for websites that are primarily developed for desktop PCs and laptop computers. This was back when people didn’t normally carry around smartphones (essentially tiny computers).
The next generation of CMS systems paved the way for content customization. With these solutions, users are able to fully customize their content, and their website, to match their brand for different channels. These systems, however, are still primarily designed for larger screens like those on your desktop/laptop computer.
Today’s CMS software solutions, on the other hand, offer tools that impact two key aspects of content management. First is the ability to provide a seamless omnichannel experience. Second is the capability to allow for highly personalized and customized content which will drive a better consumer and employee experience.
The market is chock-full of CMS solutions with varying strengths, weaknesses, and capabilities. Choosing the right one involves identifying your needs and finding the CMS system that effectively addresses those needs. Here are a few of the top content management software solutions available on the market today.
WordPress – WordPress is arguably one of the most popular and widely used open-source CMS solutions available today. Individuals and professionals looking to create and publish professional-looking websites, either for blogs or for retail business, will benefit from this web-based platform.
Joomla! – Joomla! is a content management software solution designed to help users of virtually any skill or experience level. Whether they are novice users or professional web developers, the solution enables users to build intuitive, mobile-optimized websites and applications.
Zephyr – Zephyr is a content management software system that is ideal for users looking for a flexible, fast, and secure CMS solution when trying to develop and publish a working highly intuitive website.
Hubb – Hubb is a CMS platform that provides users with conference and meeting capabilities on top of the standard content management features and tools. This particular solution is especially useful for users in the event planning industry as it allows you to collect, manage, and market all of your event content.
Zoho Sites – Zoho Sites, developed and distributed by Zoho, is a content management software solution specifically tailored for all types of users in terms of their coding skills and expertise. As such, it is a CMS platform that is designed with every user in mind. It’s easy to setup and easy to use.
InfiniteECM – InfiniteECM by E-FILE is a CMS solution that is quite different from the other more popular solutions in the market. While Zoho Sites or WordPress are quite suited for individual users and smaller businesses, InfiniteECM is a scalable enterprise content management software platform that enables small, medium, and larger companies to organize and process crucial company documents and digital web content.
Shopdaddy – Developed by Shopdaddy Merchant Services, Shopdaddy is best suited for online merchants and retail businesses who want a simple and stable platform for them to update their web content instantly from anywhere at any time. The solution comes with shopping cart functionality and more.
When it comes to software solutions, especially with content management software and other similar products, there is no single best system for all types of users and businesses. Unless you have a dedicated team of developers or particularly deep pockets to come up with a custom-made CMS, you’re most likely to go for off-the-shelf solutions that suit your needs as well as your budgetary constraints.
As choosing the best CMS solution means finding the most suitable product that fits your needs, you have to identify the software that offers the kind of features and capabilities that you are actually going to use. The products that you consider have to be feature-rich, reliable, improve workflow efficiency, easy to use, and reasonably priced.
A good content management software solution should provide several key features and functionalities that you are bound to use regularly.
Complete access control – The CMS solution has to provide users with total control access, which enables them to isolate or set different levels of access down to specific individuals and roles. This helps to make sure only the right people with the right permissions can access certain elements of the system.
Import content from various external sources – The platform has to have the ability to pull relevant content from different external sources, including social media, product catalogs, news feeds, and more.
Sort different content types – The CMS solution has to make it possible for you to quickly and easily search for different documents, images, web pages, videos, media streams, and other content types. It should also help you identify which stage of the development process the content is at.
Workflow management – The software system has to have the right functions and capabilities that will enable you to effectively manage your workflows, organize your processes, and manage your content with ease and efficiency.
Multiple language support – The CMS solution has to support multiple languages, especially products that are marketed internationally. If you’re an organization or a user that handles global operations, then you should definitely consider a platform that supports multiple languages.
Content management software, otherwise known as CMS, is a platform that any marketing professional, company, or even individual operating in the online ecosystem needs. With the right CMS solution, you will be able to quickly and easily create, manage, and publish your digital web content to various channels.
A large majority of CMS vendors offer bundled solutions with reasonable pricing, which gives customers the best value for their money. As such, you can pick the exact solutions you actually need to develop and optimize your website. Effective CMS products provide the right tools that allow users to design and fully customize web templates as well as set up an efficient publishing workflow.
You can take advantage of the CMS platform to create web pages, develop and disseminate copy and media, as well as manage your personal or business website. There are open-source products that allow you to fully customize the platform to suit your needs and there are ready-made, off-the-shelf solutions that offer some customizability and personalization. You just have to pick the right CMS for your needs.
|A/B Testing||Run split tests for websites, emails, ads and more by serving different versions of the content to different users.|
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Batch Permissions & Access||Control user or group access and permission settings for software or other systems.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|File Sharing||Share files with colleagues, customers or other stakeholders for easier access across platforms, collaboration and/or version control.|
|File Transfer||Transfer large files to colleagues, customers or other stakeholders. This is often used for files too large to transfer via email and other conventional transmission methods.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Third-Party Plugins/Add-Ons||Offers additional features or integrations built by third-party developers in form of plugins or add-ons.|
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