Best Campaigns & Targeting Software in 2018

Software in this group typically helps launch, track, and manage a wide variety of ad channels. These solutions also ensure the right customers are targeted and retargeted to ensure a high ROI. Key features include the provision of a collaborative work environment, comparison and optimization of campaigns, management of customer data, unification of social marketing channels, customer segmentation, and the overall simplification of campaign workflows and activities.  Read the full software guide...


StackAdapt

StackAdapt 85

(31)

StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units. More Information...

Net-Results

Net-Results 83

(86)

Over 13,000 people and businesses use Net-Results to automate marketing and grow their revenues. More Information...

Campaigner

Campaigner 82

(0)

Campaigner is a web-based application to build, launch and track email marketing campaigns. More Information...

bpm'online marketing

bpm'online marketing 74

(1)

Bpm’online marketing – is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue More Information...

Simplaex

Simplaex 48

(0)

At Simplaex, we build smarter tools for the programmatic advertising ecosystem activations. More Information...

TidyMktr

TidyMktr 30

(0)

TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...

Key2cell

Key2cell 29

(0)

Our SaaS platform lets Agencies and Brands easily reach any mobile phones instantly, and engage their audience with high-quality multimedia content using MMS technology. More Information...

Intempt

Intempt 28

(0)

Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...

Brandkoop

Brandkoop 26

(1)

Brandkoop is the developer of the first brand personality analysis tool for online brands. Monitor and optimize your content, and partner with like-minded brands, with co-marketing. More Information...

MavSocial

MavSocial 87

(37)

MavSocial is a social media visual content management & advertising platform for brands and agencies More Information...

KISSmetrics

KISSmetrics 87

(193)

KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...

MailChimp

MailChimp 86

(5473)

MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results. More Information...

AWeber

AWeber 86

(329)

AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...

IP2Location

IP2Location 85

(11)

IP2Location is a non-intrusive IP geolocation solution to help you to identify visitor's geographical location. The solution is available as database, API and hosted. More Information...

Eloqua

Eloqua 85

(374)

Eloqua is a marketing automation software that allows marketers to plan, create, and implement their campaigns. More Information...

Hootsuite

Hootsuite 85

(19)

Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms. More Information...

Buzzstream

Buzzstream 84

(52)

Build Relationships. Build Buzz. Buzzstream helps you to research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. More Information...

SalesHandy

SalesHandy 84

(20)

SalesHandy is a sales communication and analytics tool that make internal sales teams highly productive and efficient in engaging with leads. More Information...

Dovetale

Dovetale 84

(36)

Dovetale is a data focused influencer platform for growing brands on social media. Discover online trends, save time and build relationships with people to drive results. More Information...

SharpSpring

SharpSpring 84

(180)

SharpSpring is powerful and affordable marketing automation software. More Information...

Crowdfire

Crowdfire 84

(15)

Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...

Woopra

Woopra 83

(64)

Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...

Ninja Outreach

Ninja Outreach 82

(6)

Ninja Outreach is an outbound marketing software to help businesses generate leads through prospecting and outreach. More Information...

BrightLocal

BrightLocal 82

(27)

BrightLocal provides seven tools to speed up and automate important local SEO tasks such as Google+ Local Optimization, Local Search Rank Checkings, Citation Discovery, etc. More Information...

Sendoso

Sendoso 81

(14)

Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...

Drip

Drip 81

(1)

Drip is a lightweight email marketing automation tool. More Information...

Sprinklr

Sprinklr 80

(1)

Sprinklr allows you to effectively manage customer experiences across +20 digital channels. More Information...

PushEngage

PushEngage 80

(5)

Send targeted Web Push Notifications to your user & drive more revenue. PushEngage allows you to send abandon cart, drip, alert notifications on desktop & mobile without app. More Information...

SendGrid

SendGrid 80

(182)

SendGrid is a web-based transactional email delivery and management system. More Information...

Kapost

Kapost 79

(34)

Kapost is a web-based platform marketing content and campaigns management. More Information...

iZooto

iZooto 79

(6)

Re-target your website visitors with personalized notifications and drive conversions. More Information...

Keyhole

Keyhole 79

(11)

Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. More Information...

Workfront

Workfront 79

(275)

Workfront is a web-based work management and project management software. More Information...

Perfect Audience

Perfect Audience 77

(0)

Perfect Audience is mobile, web, Twitter, and Facebook audience retargeting tool. More Information...

ClickMeter

ClickMeter 77

(2)

Clickmeter is a real-time web app that monitors, compares and optimises your ad campaigns. More Information...

Animatron

Animatron 76

(0)

Animatron is an easy­-to­-use and powerful online HTML5 animation maker that enables users to create stunning animations and videos right in the browser. More Information...

SenderGen

SenderGen 74

(23)

SenderGen helps sales and marketing teams enhance human email. It provides enterprises a platform that gives visibility and analytics on human-to-human email. More Information...

Scrunch

Scrunch 74

(6)

Scrunch is a data-driven influencer marketing platform that enables brands and agencies to discover the right bloggers and social media influencers. More Information...

Pr.co

Pr.co 74

(0)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

OnlyWire

OnlyWire 73

(2)

OnlyWire is a social media management platform that allows users to post content to 50 leading social media networks at the same time. More Information...

prismic.io

prismic.io 73

(1)

prismic.io is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...

Mention Me

Mention Me 72

(2)

Mention Me is a powerful referral marketing solution chosen by 200+ top brands. Our unique software enables brands to harness customer advocacy to drive customer acquisition. More Information...

SendinBlue

SendinBlue 71

(112)

SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...

SimplyCast 360

SimplyCast 360 71

(0)

SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...

Sleeknote

Sleeknote 70

(0)

Sleeknote is a customer engagement tool for ecommerce businesses, used to engage visitors and turn them into customers. Create intelligent lead forms with Sleeknote. More Information...

Riddle

Riddle 70

(2)

We make it easy for brands, bloggers, and publishers to quickly create their own interactive social content (think Buzzfeed-style quizzes, lists, & polls) - in under a minute. More Information...

Referral SaaSquatch

Referral SaaSquatch 69

(0)

Referral SaaSquatch builds modern customer referral software. Companies use our software to reward customers for their positive word of mouth with a variety of incentives. More Information...

Improvely

Improvely 68

(3)

Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information...

GrowSumo

GrowSumo 68

(0)

GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...

LinkTrackr

LinkTrackr 65

(0)

LinkTrackr is a web-based marketing tool to help discover which ads and links are making money and which are not. More Information...

Intellifluence

Intellifluence 65

(0)

Intellifluence is influencer marketing made easy for brands of all sizes. Discover, manage, and optimize your influencer campaigns. More Information...

1CRM

1CRM 64

(8)

1CRM enables businesses to create long-lasting customer relationships and experiences with the most intuitive, customizable and cost-effective CRM solution on the market. More Information...

Netcore Smartech

Netcore Smartech 64

(1)

Netcore empowers marketers with an integrated Customer Analytics, Cross-Channel Marketing Automation and Marketing Analytics solution. More Information...

Agency Spotter

Agency Spotter 63

(0)

Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers. More Information...

Twinword Ideas

Twinword Ideas 62

(0)

First AI-powered keyword research tool that can automatically detect user intent for each keyword suggestion. A better alternative to Google Keyword Planner. More Information...

Solomoto

Solomoto 59

(3)

Solomoto is an online Digital Marketing platform for small and medium businesses. We offer easy-to-use tools to manage your activity on the web, social media and mobile. More Information...

Marketing Miner

Marketing Miner 59

(1)

Data mining tool for SEO specialists and marketers. More Information...

UseINBOX

UseINBOX 58

(0)

UseINBOX is a cloud e-mail software. It is easy to use and has smart features to grow your business via email marketing. More Information...

CartStack

CartStack 58

(0)

A premiere cart & browse abandonment software that captures real-time, actionable site data sends perfectly-timed email reminders to recover lost online sales. More Information...

Winning Email

Winning Email 57

(16)

Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...

OroCRM

OroCRM 55

(2)

OroCRM is an open-source Customer Relationship Management (CRM) with robust customer management tools, powerful reporting & analytics, and many other necessary CRM features. More Information...

MPZMail

MPZMail 55

(4)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

Aritic PinPoint

Aritic PinPoint 54

(0)

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

LaunchBit

LaunchBit 52

(2)

LaunchBit is a SaaS customer acquisition platform that helps B2B marketers generate new leads from their target audiences. More Information...

Pro MLM

Pro MLM 52

(0)

PRO MLM is a full featured and user friendly mlm script enables you to setup an extremely sophisticated online shopping mlm website More Information...

Facelift Cloud

Facelift Cloud 52

(0)

Facelift is an integrated social media marketing platfrom which is optimized to be used on Facebook. More Information...

Quaero CDP

Quaero CDP 51

(0)

Customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source, enabling ease of use for marketers and analysts. More Information...

Papermine

Papermine 51

(0)

We are a small AI-driven digital agency. Papermine is a fully automated solution that allows non-experts to create, deliver and market branded content. More Information...

REES46

REES46 50

(0)

The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

SalezShark

SalezShark 50

(6)

SalesShark CRM is a platform allows sales professionals to effectively interact with their customers and drive engagement. More Information...

Cloohawk

Cloohawk 49

(0)

Cloohawk is your intelligent social media assistant. It analyses social media and identifies tasks to supercharge engagement with your target audience, influencers and leads. More Information...

Target Circle

Target Circle 48

(0)

Target Circle creates advertising technology that enables marketers to set up their own private ad network and manage all their offers and sources across mobile and desktop. More Information...

FireDrum

FireDrum 48

(3)

FireDrum is a cloud-based email marketing tool designed for businesses of all sizes. It offers mobile friendly email design, list management, and campaign reporting. More Information...

Admation

Admation 47

(1)

approval workflow, project management and resource management software for marketing teams and ad agencies More Information...

TrackingDesk

TrackingDesk 46

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

PPC Bee

PPC Bee 46

(4)

PPC Bee is a tool to manage pay per click product campaigns. Automatically and dynamically helps agencies and online stores to reach the highest possible performance. More Information...

AudienceReport

AudienceReport 45

(0)

AudienceReport validates your campaigns in real-time based on real people. More Information...

Queue

Queue 44

(0)

Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...

Eventopedia

Eventopedia 42

(1)

Hospitality Sales & Marketing Software, helping hotels, venues and restaurants increase their event revenues. Increase sales conversion from multiple channels. More Information...

Whichit for Advertisers

Whichit for Advertisers 41

(0)

We help digital marketers to increase campaign performance by creating personalised offers and multichannel distribution. More Information...

Pressfarm

Pressfarm 41

(2)

Pressfarm helps startups find journalists to write about their business. Build a list of reporters in seconds using our media database. More Information...

Linkfool

Linkfool 39

(1)

Linkfool is an inbound marketing and SEO service to help grow your site's rankings. More Information...

QuickPages

QuickPages 37

(0)

QuickPages is a free forever landing page generator. More Information...

Email Opened

Email Opened 37

(3)

Email Opened is an email marketing and campaign tool that helps users deliver optimized emails that maximize open and click through rates. More Information...

Webbula cloudHygiene

Webbula cloudHygiene 35

(0)

Webbula’s cloudHygiene goes beyond verification and bounces to detect hidden spam traps, honeypots, malicious moles, fraudulent emails, and other nasty threats. More Information...

Pepo Campaigns

Pepo Campaigns 35

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

New/Mode

New/Mode 34

(0)

The world's most advanced campaign engagement tools, at a price your advocacy cause can afford. Empower your supporters, shape public decisions and win your campaigns. More Information...

Ad Badger

Ad Badger 33

(0)

Ad Badger uses intelligent automation to help Amazon sellers dramatically improve their Amazon PPC campaigns. Never log into Seller Central again. More Information...

Au.thor.i.ty. IRM

Au.thor.i.ty. IRM 32

(1)

Au.thor.i.ty. IRM is an enterprise advocacy tool used for to handle influencer relationship management and influencer-led advocacy campaigns. More Information...

Traaqr

Traaqr 30

(0)

Traaqr is the first fully automated platform to track online to offline sales with the same precision as e-commerce & then improve advertising ROI with machine learning & AI More Information...

Campaigned

Campaigned 30

(0)

Campaigned helps companies create promotions and referral programs to drive recommendations and sales through word-of-mouth. More Information...

MarketingLeo

MarketingLeo 29

(0)

MarketingLeo is an advanced B2B and eCommerce Omnichannel Marketing cloud that helps businesses to engage more customers and boost their sales. More Information...

Inkit

Inkit 28

(1)

Direct Mail Software - From Acquisition to Advocacy, Drive Measurable Results. Find out how you can accelerate growth with Inkit. See our website for more information. More Information...

Reach Raven

Reach Raven 28

(0)

Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

cooala

cooala 27

(0)

With cooala you can create websites as interactive, mobile and snackable as Social Media. More Information...

Hunch

Hunch 26

(0)

Your marketing metrics in Slack - automated More Information...

Goolara

Goolara 26

(0)

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

DealSignal

DealSignal 25

(2)

DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...

Kritter

Kritter 25

(0)

Highly scalable and customizable on-location white-label ad-tech trading systems: Ad Exchange, Supply-side Platform, Demand-side Platform, Data Management Platform, and Ad-Server. More Information...

Talu

Talu 21

(0)

Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing. More Information...

Campaigns & Targeting Software Guide

What is Campaigns & Targeting Software?

Software solutions for campaigns & targeting help in the planning, targeting, managing, monitoring and analysis of marketing campaigns across multiple advertising channels. Products in this category usually focus on areas such as customer segmentation, lead management, omnichannel marketing automation, campaign optimization and campaign analysis.

More often than not, campaign & targeting software features data mining tools that help to collect, organize and segment customer data by location, age, income, etcetera. Most products also feature the ability to monitor and analyze your marketing campaigns, predict customer behavior and assign scores to your contacts, so that you can identify prospects that are likely to respond to specific marketing campaigns.

This helps you optimize marketing campaigns for specific customer groups with a goal to improve return on investment (ROI). You can also analyze your current and past campaigns to find out what works for your business. Other features to look for include social media management, email marketing, CRM integration, and real-time interaction management capabilities.


What Campaigns & Targeting Software Should I Choose?

In order to get the most out of campaign & targeting software, your company should have an IT department and a dedicated marketing department. Even SMBs with at least one of those two departments can implement and utilize the software. Otherwise, you should look for a generic marketing automation tool or products focused on a particular type of marketing campaign, such as, email marketing software and social media management software.

Whether you need a robust campaign management tool or a basic product depends on your company’s size and growth potential. Larger companies usually need an integrated suite that delivers a range of functionalities, such as, audience segmentation, email automation, content development, message personalization and marketing analytics.

Considering the degree of automation you need in particular areas of campaign management is also important. For instance, most campaign and targeting tools automate website tracking, but some products even automate the tracking of anonymous site visitors by looking at their IP address. More advanced products provide complete visibility into customer profiles, including their name, contact details, the types of content they shared and the amount of time they spent on different pages of a website.

Another thing to consider is the campaign optimization capability of a product. For instance, some products come with built-in SEO tools that help identify relevant keywords and provide information regarding page optimization. You’ll also find products that recommend the next best action based on a customer’s purchase history, interests and online behavior.

Other important considerations include ease-of-use, integration capability, content marketing features, lead management capability, reporting and analytics and the ability to track campaign performance.


Common Features of Campaigns & Targeting

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Budgeting Planning and tracking capabilities for financial budgets and plans often used to manage funds across different departments or for investor / shareholder oversight.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Campaigns & Targeting

MailChimp
David Cacik, Head of Marketing & Customer Success - LiveAgent
"Super easy to use!"

Mailchimp is probably the easiest to use email automation software. Still, it provide...

MailChimp
Arpan Sharma, Sales And Marketing Specialist - GroupThinq
"An efficient way to email. "

I’ve been using MailChimp for a year, along with other email marketing software’s, an...

MailChimp
Craig Morrison, Comms Consultant - MediaMixUp
"The Best There Is"

Mailchimp is excellent, easy to use, delivers big numbers. It has countless integrati...

MailChimp
Alexander Demick, New Client Acquisition Intern - Munetrix
"Fine product with room for growth"

I think that Mailchimp is a great email marketing service. I use this product regular...


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