Best Content Marketing Software 2017

Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, articles, podcasts and videos, among others. Content marketing software is often geared towards sourcing, designing, distributing and monitoring content on an ongoing basis and tends to allow for collaboration between marketing team members. Tracking of content performance and optimization based on impact analyses are often crucial to effective content creation.  Read the full software guide...


Sparkle

Sparkle 49

(0)

Sparkle is a technology platform that collects and curates content from various social sources and displays it anywhere. Sparkle increases reach, engagement and conversions. More Information...


trial/premium
Falcon.io

Falcon.io 89

(169)

Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. More Information...

Livestorm

Livestorm 84

(13)

Livestorm is an all-in-one web-based webinar solution. We help companies scale their product demonstration and customer training. More Information...

NiceJob

NiceJob 51

(0)

NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...

Yodeck

Yodeck

(0)

Yodeck enables you to design and schedule your monitors easily from the web, using your computer, tablet or smartphone. More Information...

Scoop.it

Scoop.it 90

(27)

Scoop.it is a content marketing platform that helps users discover, curate and publish great online content. More Information...

Contently

Contently 90

(12)

Contently is SaaS content marketing software. More Information...


premium only
Sniply

Sniply 81

(16)

Sniply is a conversion driving link shortener that embeds call-to-actions into every page you share. More Information...

Ceros

Ceros 80

(48)

Ceros is an interactive content creation platform that empowers marketers and designers to create rich, engaging content without any coding. More Information...


premium only
Kapost

Kapost 79

(32)

Kapost is a web-based platform marketing content and campaigns management. More Information...

Noplag

Noplag 72

(0)

Noplag - online plagiarism checker for writers, students, educators, companies and website owners. More Information...

ion interactive

ion interactive 71

(0)

ion’s interactive content SaaS platform & services empower modern marketers to engage, convert & profile higher quality leads using code-free, data-driven interactivity. More Information...


premium only
Riddle

Riddle 69

(2)

We make it easy for brands, bloggers, and publishers to quickly create their own interactive social content (think Buzzfeed-style quizzes, lists, & polls) - in under a minute. More Information...

Flockler

Flockler 66

(0)

Flockler platform enables brands to collate, analyse and display user-generated social content on their services, increasing conversion rates and dwell time. More Information...

Swayy

Swayy 64

(8)

Swayy helps users discover the most engaging content to share with users on social media and around the web. More Information...

Papermine

Papermine 61

(0)

We are a small AI-driven digital agency. Papermine is a fully automated solution that allows non-experts to create, deliver and market branded content. More Information...

Promotehour

Promotehour 58

(2)

Promotehour is a free list of 120+ communities where you can submit your newly launched startup. More Information...

Unplag

Unplag 50

(3)

Unplag is a smart plagiarism checker that can be used both by individual and corporate users. More Information...

Teletext.io

Teletext.io 44

(5)

Outsmart AdWords Competitors. Maximize Ad Revenue. Create Content That Converts. More Information...

Linkonomics

Linkonomics 24

(1)

Linkonomics replaces cumbersome Search with Content Discovery. Bringing you the web in a different way! More Information...


completely free
Buffer

Buffer 94

(4)

Buffer simplifies social media sharing and message scheduling to increase the time you have to make and curate great online content. More Information...

HubSpot

HubSpot 94

(1865)

Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...

Ahrefs

Ahrefs 91

(81)

Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...

Infogram

Infogram 89

(12)

Infogram helps anyone create and share beautiful charts, maps, infographics, reports and presentations. More Information...

Kentico

Kentico 88

(58)

Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...

AWeber

AWeber 88

(277)

AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...

Enplug

Enplug 86

(22)

Enplug is the #1 open software for digital displays. Connect our powerful media player to any HD screen to manage a variety of content from our secure App Market. More Information...

CoSchedule

CoSchedule 86

(34)

A social media editorial calendar for WordPress that makes planning, creating, and sharing your content easy. More Information...

StackAdapt

StackAdapt 86

(26)

StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units. More Information...

Crowdfire

Crowdfire 84

(14)

Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...

Prezi

Prezi 84

(3549)

The awesome selling power of Prezi backed by an entire suite of creation, collaboration, and analytics tools designed just for business teams. More Information...

Klout

Klout 83

(35)

The best way to have an impact online is to create and share great content. Klout helps you do exactly that. More Information...

SocialPilot

SocialPilot 82

(35)

SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

Sprinklr

Sprinklr 81

(3)

Sprinklr allows you to effectively manage customer experiences across +20 digital channels. More Information...

Lithium

Lithium 81

(42)

Lithium Social Media Management is an integrated platform which combines powerful publishing and response feature sets. More Information...

Sendoso

Sendoso 81

(12)

Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...

Click to Tweet

Click to Tweet 77

(2)

Click to Tweet is the easiest way to promote, share & track content on Twitter. More Information...

Animatron

Animatron 77

(0)

Animatron is an easy­-to­-use and powerful online HTML5 animation maker that enables users to create stunning animations and videos right in the browser. More Information...

Xtensio

Xtensio 76

(3)

A super flexible platform to create, collaborate, share and present. Documents = Web Pages = Presentations More Information...

SimplyCast 360

SimplyCast 360 73

(0)

SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...

Project Center

Project Center 72

(0)

OneSpace connects internal teams with freelance talent through our workflow automation tools and provides a customizable virtual work interface. More Information...

Pr.co

Pr.co 72

(1)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

prismic.io

prismic.io 72

(1)

prismic.io is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...

ALLCapture 3.0

ALLCapture 3.0 65

(0)

ALLCapture is a quick and easy to use eLearning tool. Record screen activities in real-time to create internet ready videos & screencasts. Convert videos to asf, EXE & MPEG. More Information...

Kparser

Kparser 64

(0)

Kparser is a professional keyword research and long tail suggestion tool. More Information...

Facelift Cloud

Facelift Cloud 62

(0)

Facelift is an integrated social media marketing platfrom which is optimized to be used on Facebook. More Information...

Rocketium

Rocketium 62

(2)

Rocketium is a free online application that helps you create beautiful videos in minutes with text, images, videos and share directly to social media channels. More Information...

Bullseye Locations

Bullseye Locations 61

(0)

Bullseye is the leader in turn-key store locator software and integrated location marketing solutions. Get setup in minutes with our customizable software. More Information...


trial/premium
SEO4Ajax

SEO4Ajax 57

(1)

SEO4Ajax is a SaaS that allows you to get full visibility of Ajax and Javascript based websites on search engines and social networks. More Information...

Qordoba

Qordoba 54

(0)

Qordoba is a SaaS solution that provides localization for humans and machines. More Information...

ContentKing

ContentKing 54

(0)

ContentKing provides real-time SEO auditing and content change tracking. Thanks to 24/7 monitoring you won't be bitten by nasty SEO surprises anymore! More Information...

Sender

Sender 52

(0)

Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...

Text United

Text United 46

(1)

Text United is a Translation Management System for continuous translation that allows you to translate while you are developing your products and content. More Information...

Linkgage

Linkgage 45

(0)

Linkgage is a tool that allows users to promote their products, services, events or anything by adding a branded Call-To-Action to the links they share. More Information...

DemoUp

DemoUp 42

(0)

DemoUp is a ecommerce video platform that allows online retailers to integrate thousands of videos completely automated into product pages. More Information...

Screenfluence

Screenfluence 36

(3)

Screenfluence provides businesses with the ability to remotely manage and showcase their digital content on any display. More Information...

NewsletterBreeze

NewsletterBreeze 33

(0)

NewsletterBreeze generates newsletter content in minutes with automated content gathering and curation. More Information...

WEVO

WEVO 32

(0)

WEVO platform enables marketers to test and improve website conversion before going live. The AI tech predicts test results, gives audience insight and informs a better site. More Information...

TidyMktr

TidyMktr 30

(0)

TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...

PerfectPage

PerfectPage 29

(0)

PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...

LinkStrategy

LinkStrategy 29

(0)

LinkStrategy helps to find effective link building strategies, valuable backlinks, and anchors in a few clicks. More Information...

Goolara

Goolara 27

(0)

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

PhantomPost

PhantomPost 27

(1)

PhantomPost is a social media management platform for Twitter, Facebook and LinkedIn. PhantomPost offers users the ability to repeat posts daily to their social media networks More Information...

Reach Raven

Reach Raven 26

(0)

Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

Foll.

Foll. 24

(1)

Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...

Content Marketing Software Guide

What is Content Marketing Software?

Content marketing software is any digital solution that assists the creation, curation and distribution of content across multiple online channels, with a goal to build and nurture relationships with a targeted customer group. More advanced products help measure the effectiveness of content marketing campaigns, so you can develop or revise your content strategy accordingly.

Organizations often use content marketing as a tool to generate and nurture leads, develop brand awareness, build brand loyalty and increase conversion rates. Most products in this category help create and distribute different types of content, such as text, images, videos, infographics, brochures, reports, case studies and white papers.

Other common features include the ability to set deadlines for content creation, schedule launch dates for content publishing, automate workflows for content approval, control user access to important content pieces, store content to a searchable file repository and publish the same content to multiple channels.


What Content Marketing Software Should I Choose?

The first thing to consider is how a content marketing tool fits into your existing marketing technology stack. Ideally, your content marketing software should integrate well with your content management systems (CMS), marketing automation software, social media management tools, CRM and email marketing software.

Different content marketing tools are focused on different stages of the content lifecycle, such as content creation, content publishing, reporting and analytics. So choosing becomes easier when you know your priorities. For instance, if you need help in content creation, look for a product that allows your content teams to share ideas and create content collaboratively. You may also look for other features, such as approval workflows, content calendar, content editor and resource management.

Products focused on content publishing often allow you to set up web forms for lead generation, create embedded CTAs, distribute content automatically across social media and other online channels, promote content to paid or earned media channels and target a particular customer group with personalized content.

Content marketing software with reporting and analytics capability enable you to track content performance and generate reports on bounce rates, clicks, downloads, shares and conversions. This helps you understand what type of content works best for which type of customers, so you can optimize your marketing content accordingly.

You’ll also find products that allow you to set up an expiration date for each content piece. Upon expiry, the system automatically prompts you to update the content piece or mark it as expired.


Common Features of Content Marketing

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Content Marketing

HubSpot
Sarang Pharate, Inside Sales Executive - Qliktag Software Inc.
"Product is worth to try "

I like the dashboard and export features with select column and split option in lead ...

Ahrefs
Filip Podstavec, Stavbyvedoucí - Marketing Miner
"Awesome tool for linkbuilders"

Simple way how to obtain a lot of data about your competitors and your own website. K...

Text United
Alan Heppenstall, Co-founder - Accredible
"Fantastic Customer Service"

Text United are responsive, reliable and always work hard to make sure that you're co...

Unplag
Kathrine Sutton, -
"Finally something worthy for teachers"

Recently a “flipped learning” practice was adopted by the teachers and parents in our...


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