This type of software allows users to create, display and remotely manage digital content at trade shows, offices and in public spaces for advertising or informational purposes. Some digital signage solutions include hardware in the form of touchscreens and spatial / body sensors. Some solutions have the ability to target specific users based on location and time. Common features include content scheduling, animation, remote deployment and personalisation. Read the full software guide...
Digital signage software is any application that assists in the creation, management and displaying of content on digital signs. Products in this category usually come with a built-in content management system (CMS) where users can upload or store digital content, such as text, images, videos and other media. Most products also offer templates for content creation, with some vendors providing customizable templates.
More advanced applications allow you to specify which content you want to display on which day of the week and at what time. You’ll also find products that come with a centralized dashboard, from where you can remotely manage, monitor, update, and customize your digital content on different screens.
In an attempt to provide a complete package, some vendors offer an all-in-one digital signage system, which includes the digital signage software, a media player and digital screens, such as, LCD and LED display screens or touchscreens.
When choosing digital signage software, the first thing to consider is what type of content you want to display. For instance, if you mainly need to display text-based content or PowerPoint-style slides with simple graphics, you can opt for any basic, template-based software. However, if you require the ability the display videos with sound, choose an advanced system that supports all media file types, including live and recorded videos, widgets and social media feeds.
Another important consideration is how you want to schedule your content. If you are planning to run the same content every day, you don’t need advanced scheduling capability. However, if you require the ability to schedule different content on different days, look for a product that allows you to create and schedule playlists.
You may also want to consider the size and scope of your digital signage network and its growth potential. If you are planning to add more screens in near future, consider looking for a scalable product. Another important consideration is whether you require a touchscreen display. If you need touchscreen displays, make sure that your digital signage software and media player support interactive content.
How the system is designed to handle any network outage is another crucial factor to consider. Some products are equipped with local cache technology to help keep your displays running even when an outage occurs. Other important features to look for include drag-and-drop interface customization, custom widgets, multi-user management, automatic player updates and security features.