The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. This is often paired with detailed reporting functionality, personalizable and customizable email templates, event triggers, A/B testing and content prediction features an external service integrations. Email outreach can help you target new customer bases, as well as retain existing ones. Most importantly, the ability to measure the effectiveness of activities through the use of software ensures cost-effectiveness and a good return on investment.


SendinBlue

SendinBlue 76

(43)

SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...

KiteDesk

KiteDesk 72

(4)

KiteDesk uncomplicates lead generation. Effortlessly build lead lists. Imagine saving time and getting better at targeting prospects using our on-demand search tool. More Information...

mailspice analytics

mailspice analytics 93

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Housecall Pro

Housecall Pro 83

(1)

Our #1 rated app and web portal will put you back in control & delight your customers. Scheduling, dispatching, GPS tracking, CRM, invoicing, credit card processing, more. More Information...

SendGrid

SendGrid 81

(15)

SendGrid is a web-based transactional email delivery and management system. More Information...

Campaign Monitor

Campaign Monitor 87

(1)

Campaign Monitor is a creative email marketing platform to help attract new subscribers, send newsletters and receive detailed progress reports. More Information...

AWeber

AWeber 75

(226)

AWeber is an email marketing and auto-responder software. AWeber allows users to track the performance of their email marketing campaigns and conduct A/B tests. More Information...

MailChimp

MailChimp 80

(637)

MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results. More Information...

Email Opened

Email Opened 75

(3)

Email Opened is an email marketing and campaign tool that helps users deliver optimized emails that maximize open and click through rates. More Information...

EasySendy

EasySendy 91

(5)

EasySendy is a hosting service which enables you to host the bulk email marketing software Sendy. It integrates with the Amazon SES gateway to send emails at a very low price. More Information...


premium only
Autopilot

Autopilot

(0)

Autopilot is an easy-to-use software for multi-channel marketing automation. More Information...

Customer.io

Customer.io 74

(5)

Customer.io helps you send targeted human messages to your users, by utilizing their unique interactions with your business. More Information...

NiftyImages

NiftyImages 83

(1)

Personalize images for your email newsletters, website and landing page More Information...

Infusionsoft

Infusionsoft 73

(200)

Infusionsoft provides e-mail marketing and sales platforms for small businesses. More Information...

GetResponse

GetResponse 80

(42)

GetResponse is email marketing tool for designing and sending HTML e-newsletters. More Information...

ActiveTrail

ActiveTrail 83

(1)

ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services. More Information...


trial/premium
dotMailer

dotMailer 80

(99)

dotMailer is a flexible email marketing automation platform that helps its users create, automate, test and send emails in minutes. More Information...

Mailrelay

Mailrelay 71

(1)

Mailrelay is an advanced email marketing platform, powerful and easy to use - suitable to any kind of user or business. More Information...

G-Lock EasyMail7

G-Lock EasyMail7

(0)

Powerful, In-House Email Marketing Software for Windows More Information...

NewsletterBreeze

NewsletterBreeze

(0)

NewsletterBreeze generates newsletter content in minutes with automated content gathering and curation. More Information...

Winning Email

Winning Email

(0)

Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...

Toofr

Toofr 60

(6)

Find the email address of any prospect given their first name, last name, and company name. More Information...


trial/premium
crozdesk discount
Soundest

Soundest 73

(4)

Soundest is an easy-to-use email marketing service for small and medium-size e-commerce sites that allows you to build promotional newsletters and track sales. More Information...


trial/premium
Goolara

Goolara

(0)

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

Pepo Campaigns

Pepo Campaigns 84

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

ExpressPigeon

ExpressPigeon 77

(41)

Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...

Dialog Insight

Dialog Insight

(0)

Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

MPZMail

MPZMail

(0)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

sender.net

sender.net 51

(4)

Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...

Robly

Robly 81

(574)

All the email marketing features you want, none of the extra cost. Robly is perfect for beginners and experts alike. More Information...


trial/premium
Newsletter2Go

Newsletter2Go

(0)

Newsletter2Go is an email marketing service - a German startup founded in 2011 with headquarters in Berlin. It offers both free and premium email marketing solutions. More Information...

CoffeeSender

CoffeeSender 89

(2)

Launch fully integrated rewards and incentive programs using CoffeeSender. Instantly send Starbucks® within Salesforce, Gmail, SurveyMonkey, and other software/apps. More Information...

SendPulse

SendPulse 85

(16)

Maximize e-mail marketing open rates automatically. Send marketing and transactional email, sms and webpush. More Information...

Superscribe

Superscribe

(0)

Capture email addresses from site visitor with our discreet popup. Follow up leads and send newsletters fast via our easy to use email sender. More Information...

MoonMail

MoonMail 80

(1)

MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters in the easiest way, it’s so simple to use that your grandma could probably do it. More Information...

MailGet Bolt

MailGet Bolt 84

(2)

MailGet Bolt is an email marketing service for sending emails to your subscribers. With MailGet Bolt, you get an independent SMTP service for sending bulk emails. More Information...


trial/premium
Retainly

Retainly

(0)

Convert leads and retain customers using multi-channel marketing automation software supporting email, SMS, push and in-app notification. More Information...


trial/premium
crozdesk discount
Campaigner

Campaigner 61

(3)

Campaigner is a web-based application to build, launch and track email marketing campaigns. More Information...

Register

Register

(0)

Register is a web hosting, web design, e-commerce, email, and domain-name registration service. More Information...

Yesware

Yesware 80

(40)

Yesware is an email tracking & sales toolkit. Track customer engagement, choose from existing or make your own sales templates, and log calls to CRM right from your inbox. More Information...

CircuPress

CircuPress 92

(3)

CircuPress is an email service provider specifically built for and integrated with WordPress. Get seamless WordPress newsletters with no coding necessary! More Information...

ToutApp

ToutApp

(0)

The ToutApp is an email management and sales enablement platform, helping salespeople close deals faster with the power of email tracking. More Information...

HubSpot

HubSpot 82

(97)

Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...

Method:CRM

Method:CRM 82

(7)

Method is the top-rated CRM on Intuit Apps.com. Keep your customer follow-ups and history all in one place. Know each customer's needs and when they need it. More Information...

RocketBolt

RocketBolt 81

(1)

Intelligent lead tracking from RocketBolt helps you sell more, by knowing exactly what your sales leads are doing and when to reach out. More Information...

TidyMktr

TidyMktr

(0)

TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...

Salesbox

Salesbox 77

(10)

Salesbox, the #1 predictive CRM for mobile & successful teams. Collaborate with colleagues, get agile sales processes that give accurate forecasts and get the #1 pipeline view More Information...

Kentico CMS

Kentico CMS

(0)

Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...

Really Simple Systems

Really Simple Systems

(0)

Designed for small and medium sized business. Really Simple Systems is a simple and easy to use online sales, support and marketing system. More Information...

Pr.co

Pr.co 75

(138)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

Interakt

Interakt 80

(3)

Interakt makes customer engagement easy. Engage and convert all your online site visitors and users via Email, Notifications, Live-Chat, helpdesk and knowledgebase. More Information...

BackToCart

BackToCart

(1)

This tool provides a solution for eCommerce businesses to recover their abandoned carts. Integrating Shopify shop with Hubspot CRM, and providing tools and detailed analytics More Information...

SalesHandy

SalesHandy 88

(10)

SalesHandy is a Data analytics and Communication tool which helps to improve Inside sales team’s Performance and Productivity. More Information...

Sleeknote

Sleeknote

(0)

Sleeknote is a customer engagement tool for ecommerce businesses, used to engage visitors and turn them into customers. Create intelligent lead forms with Sleeknote. More Information...

If No Reply

If No Reply 78

(1)

Ridiculously simple email automation that works from your Gmail. Inbound & outbound sales direct from your inbox. Create drip campaigns for new web signups via our API. More Information...

REES46

REES46

(0)

The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

Sendoso

Sendoso 76

(11)

Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...

AddressTwo CRM

AddressTwo CRM 69

(4)

AddressTwo is a simple CRM that helps your business to generate new relationships, build existing relationships, and track your key relationships that matter most! More Information...


trial/premium
Netcore Smartech

Netcore Smartech

(0)

India’s leading full-spectrum omni-channel marketing automation solution to deliver exceptional 1:1 customer experiences. More Information...

Picreel

Picreel

(0)

Picreel turns your online visitors into buyers and subscribers. It tracks visitors' movements in real time and shows unique offer when they navigate away from your content. More Information...

Email Marketing Software Guide

What is Email Marketing?

Email marketing software is any digital solution that helps businesses create and execute email campaigns successfully. Software often assists marketers through different phases of an email campaign, for instance, in the task of building or growing email subscriber lists, segmenting subscribers based on certain criteria, and creating or designing custom emails.

Products in this category usually come with a library of pre-designed email templates, a visual editor with drag-and-drop functionality, and an all-in-one dashboard that lets you manage subscriber lists and monitor campaign performance. More advanced products feature the ability to automate follow-ups and responses, generate reports with graphs and charts, run A/B tests to improve open and click-through rates, design attractive calls-to-action, and track how many people opened, clicked, subscribed, or forwarded your emails.

Some other factors to consider when choosing email marketing software include ease of use, CRM integration, inbox preview, and personalization capabilities.


Common Features of Email Marketing

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Google Apps Integration Integration with the G Suite, including Gmail, Google Docs, Google Sheets, Google Calendar, etc.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Email Marketing

MailChimp
Monica Cherry, Administrator - Self-Employed
"very usefull tool for email marketing"

It is a perfect tool for email marketing, especially if you have 2000 or less clients...

MailGet Bolt
Rimpal Tyagi, trainee - Ramelex Pvt Ltd Pune India
"Best Email Marketing Service"

This email marketing helps me increase in sale through online. All features are very ...

Campaign Monitor
Arnaldo Serrano Orozco, Investment Advisor - INGESOFT
"Great email marketing tool"

i use it to show to students a great email marketing tool. It allows you to créate gr...

MailGet Bolt
Hemanti Pradhan, Web Content Writer - InkThemes Bhopal
"Best Email Marketing Service & Software"

This bulk email sending service is fast, easy to work with and helped to track the re...


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