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<p>Source: <a href="https://business.softonic.com/marketing/email-marketing-software#top-list" target="_blank">Email Marketing Market Research</a>, Crozdesk</p>
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<p>Source: <a href="https://business.softonic.com/marketing/email-marketing-software#top-list" target="_blank">Email Marketing Market Research</a>, Crozdesk</p>

Best Email Marketing Software in 2018

Email Marketing is dominated by a few software vendors that mostly offer comparable full-stack Email Marketing products that focus on simplifying Email Marketing campaigns through automation.

Vendors that distinguish their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as increased email personalization, bespoke dashboards, integrations through powerful APIs, A/B testing, utilization of artificial intelligence to predict customer behaviour, and streamlined work flows that can be incorporated easily by teams.

MailChimp has led the Email Marketing space for years now and still continues to build on to its early mover advantage. However, in the last decade, the landscape has evolved to feature a high number of vendors that focus on specialized solutions aimed at small businesses new to Email Marketing.

In conjunction, the Crozdesk Market Radar™ also portrays a balanced and competitive Email Marketing software market with a wide range of vendors that are dispersed across the spectrum, including some vendors which offer more niche solutions.


The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. This is often paired with detailed reporting functionality, personalizable and customizable email templates, event triggers, A/B testing and content prediction features an external service integrations. Email outreach can help you target new customer bases, as well as retain existing ones. Most importantly, the ability to measure the effectiveness of activities through the use of software ensures cost-effectiveness and a good return on investment.  Read the full software guide...


Crozdesk Software Ranking 2017

Crozdesk Icon Top 20 Email Marketing Software in 2017 View All Products

The right software setup can greatly increase the efficiency and impact associated with Email Marketing activities. Most solutions in this space focus on the automation and compiling/sending of merge field emails or managing email newsletter campaigns. This is often paired with detailed reporting functionality, personalizable and customizable email templates, event triggers, A/B testing, content prediction features and external service integrations. Email outreach can help you target new customer bases, as well as retain existing ones. Most importantly, the ability to measure the effectiveness of activities through the use of software ensures cost-effectiveness and a good return on investment.

This ranking was published on August 16, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full Email Marketing product list.

1
91%
GetResponse

GetResponse (132)

  • Crozdesk Icon Grey

GetResponse makes creating professional emails incredibly easy, with simple drag-and-drop functionality. This email marketing software is packed with comprehensive features, such as in-depth autoresponders, behaviour tracking, webinar support, landing page integration and over 500 email templates which can easily be customised. More Information...

2
91%
MailChimp

MailChimp (363)

  • Crozdesk Icon Grey

MailChimp is the world's largest email marketing automation platform, and for good reason. It is notable for its ease of use making it suitable for startups, SMBs, and anyone who is looking to send regular newsletters to subscribers. It contains all the essential tools, as well as advanced functionality such as subscriber tags and re-engagement campaigns. More Information...

3
90%
Robly

Robly (103)

  • Crozdesk Icon Grey

Robly is an innovative email marketing software that utilizes powerful artificial intelligence and has a myriad of smart functions as a result. For example, it can use analytics to determine when a subscriber will be more likely to check their inbox, meaning that messages are received by them at the optimal time. More Information...

4
88%
ActiveCampaign

ActiveCampaign (32)

  • Crozdesk Icon Grey

Keep your leads and subscribers engaged with ActiveCampaign, an all-in-one email marketing platform. With ActiveCampaign you can automate email workflows, create reports, periodically resend campaigns and more. More Information...

5
87%
AWeber

AWeber (28)

  • Crozdesk Icon Grey

AWeber is an email marketing and auto-response software. It will enable you to create and send unique newsletters, host mailing lists and automate communications through autoresponders. From customer relations to e-commerce, AWeber is a great choice as it can be integrated within social media, shopping carts, landing pages and more. More Information...

6
84%
Constant Contact

Constant Contact (571)

  • Crozdesk Icon Grey

Constant Contact is an innovative email marketing service that has personalization at its core. With Constant Contact, you can assess customer behaviour reports, send personalized and automated emails and integrate your email outreach with social media. More Information...

7
81%
Emma

Emma (2)

  • Crozdesk Icon Grey

Personalisation is at the heart of Emma, a powerful email marketing software platform which uses advanced automation. With Emma, you can create targeted campaigns based on customer information, such as visited websites and purchase history. In addition, you can segment audiences, use A/B testing, and much more. More Information...

8
78%
SendGrid

SendGrid (54)

  • Crozdesk Icon Grey

SendGrid is a feature-rich email management system. Not only does it tackle all aspects of email marketing, it also has in-depth tools to process transactional emails, ensuring that you only need to use a single unified email management system. In addition, users can also expect easy integration due to its simple API, and excellent live support. More Information...

9
78%
iContact

iContact (267)

  • Crozdesk Icon Grey

iContact is an email marketing service that excels in guidance for those that are new to email marketing. The professionals at iContact will help you at every stage, including template creation, message conversion, message repair and many more. It also has features for seasoned users such as spam-checking and advanced analytics. More Information...

10
78%
dotmailer

dotmailer (272)

  • Crozdesk Icon Grey

With this easy-to-use email marketing and automation platform, you can build attractive and personalised messages in no time. dotmailer is very flexible and has the functionality to seamlessly integrate with other best-of-breed platforms, such as Salesforce, Magneto and Microsoft Dynamics. More Information...

11
78%
Campaign Monitor

Campaign Monitor (66)

  • Crozdesk Icon Grey

Campaign Monitor is a creative email marketing platform. It offers over 50 unique email templates, each one as interesting as the last. Drag-and-drop simplicity ensures that Campaign Monitor is a great resource for attracting new subscribers with personalized messages, sending newsletters, receiving detailed progress reports and more. More Information...

12
77%
Drip

Drip (1)

  • Crozdesk Icon Grey

Drip is a lightweight email marketing automation tool that has an informative and easy-to-read workflow. This makes Drip an incredibly engaging and inviting system to use, as you can effortlessly tag subscribers, identify leads, send targeted or one-off emails, initiate drip campaigns and much more. More Information...

13
76%
SendPulse

SendPulse (618)

  • Crozdesk Icon Grey

SendPulse is an email marketing service that excels in personalised emails because it includes additional customizations based on demographics, giving businesses more opportunities to connect with customers. With A/B testing, and responsive emails you can expect consistent and effective campaigns no matter the device they’re viewed on. More Information...

14
75%
Autopilot

Autopilot (1)

  • Crozdesk Icon Grey

Make the most out of your email campaigns by contacting customers at the right time. This email marketing service emphasises the customer journey, enabling you to easily create custom triggers and conditions for personalised emails to be sent. Campaign tracking and helpful customer support make Autopilot a complete service. More Information...

15
75%
Newsletter2Go

Newsletter2Go (2)

  • Crozdesk Icon Grey

Enhance your email campaigns with Newsletter2Go, an email marketing service. You will be able to easily create professional emails and segment your customers. This, coupled with functionalities that allow you to easily import your data with just a few clicks, ensures that your campaigns will run smoothly. More Information...

16
74%
SendinBlue

SendinBlue (299)

  • Crozdesk Icon Grey

SendinBlue enables businesses the ability to build and nurture customer relationships through their automation services. SendinBlue is very feature-rich, as it tackles content management, marketing automation, transactional messaging, campaign reports and more. More Information...

17
73%
ExpressPigeon

ExpressPigeon (0)

  • Crozdesk Icon Grey

ExpressPigeon is a great choice for those that are new to email marketing. Getting acquainted with the clutter-free UI takes just a few minutes, and you can also take advantage of the transactional email tools, ensuring that you have full creative control in one central software. More Information...

18
70%
Mailrelay

Mailrelay (30)

  • Crozdesk Icon Grey

With powerful visitor tracking and a range of high-quality newsletter templates, Mailrelay offers a complete email marketing solution. You can also utilize A/B testing to test prospective newsletters on a small subsection of your subscribers, giving you the insight to send out the best-performing newsletter to the rest of your audience. More Information...

19
69%
Campaigner

Campaigner (0)

  • Crozdesk Icon Grey

Campaigner is an application which creates, launches and monitors email marketing campaigns. To accommodate businesses of all sizes, Campaigner offers a powerful API which can upload tens of thousands of contacts within an hour. It has a suite of features including 24/7 customer support services. More Information...

20
69%
Customer.io

Customer.io (1)

  • Crozdesk Icon Grey

Customer.io is an email marketing service that utilizes event-based e-mail automation. You can observe details about how customers are interacting with your emails, for example, and find out if they clicked on an enclosed link in your email. It also helps you send targeted ‘human’ messages to your users by analysing their unique interactions with your business. More Information...


This Software Ranking was published on August 16, 2017. All Crozscores are fixed as of that date.

Email Marketing Software Guide

What is Email Marketing Software?

Email marketing software is any digital solution that helps businesses create and execute email campaigns successfully. Software often assists marketers through different phases of an email campaign, for instance, in the task of building or growing email subscriber lists, segmenting subscribers based on certain criteria, and creating or designing custom emails.

Products in this category usually come with a library of pre-designed email templates, a visual editor with drag-and-drop functionality, and an all-in-one dashboard that lets you manage subscriber lists and monitor campaign performance. More advanced products feature the ability to automate follow-ups and responses, generate reports with graphs and charts, run A/B tests to improve open and click-through rates, design attractive calls-to-action, and track how many people opened, clicked, subscribed, or forwarded your emails.

Some other factors to consider when choosing email marketing software include ease of use, CRM integration, inbox preview, and personalization capabilities.


What Email Marketing Software Should I Choose?

The email marketing software you should choose depends on the size of your email list, mailing frequency and the degree of personalization, automation and integration you require.

Another thing to consider is how easily you can add contacts and manage subscribers. Most email marketing tools allow you add contacts manually by uploading excel or CSV files, while some products import contacts directly from your Gmail or CRM software. Also, check how easily you can export contacts when leaving the service.

Managing email lists also means managing those who unsubscribe. Look for products that process any email unsubscribe requests timely. This helps avoid sending email newsletters to users who have opted out of your email campaign.

Another important consideration is the product’s ability to create and design emails. You’ll find products that come with a variety of pre-designed email templates, drag-and-drop email builders, and image libraries where you can store the company logo and other important photos.

Choosing the right email delivery features is also important. If you only need to send emails to a large group of contacts, you can choose any email marketing tool capable of sending mass emails. However, if you want to send automated email responses, look for a product with drip email delivery functionality. More advanced tools allow you to set auto-responders based on the recipient’s interaction with your company. For instance, you can send an automated email whenever someone makes a purchase or joins a subscriber list.

Some tools even allow you to segment contact's data based on demographic, purchase history and other factors; and then send a series of targeted emails to a certain group of customers. You’ll also find products that let you track results of your email campaigns.


Common Features of Email Marketing

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Google Apps Integration Integration with the G Suite, including Gmail, Google Docs, Google Sheets, Google Calendar, etc.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Email Marketing

Snovio
Alexander Kuchma, php developer - freelance
"Very handy extension!"

Saves loads of working hours! An efficient and reliable platform with a decent choice...

MailerLite
Daniel Barkins, Freelance - -
"Great email marketing tool for small business"

1. Support - available 24/7, very helpful and quick to reply 2. Pricing - free up to...

MailChimp
Andres Pirela Loyo, Sales Manager - ConocoPhillips
"The best way to send emails."

Mailchimp is a powerful software to analyze the marketing campaigns that are carried ...

ActiveTrail
Peter Young, Digital Marketing - Success Marketing Inc.
""Great Product to Create Flows""

When you are ready to take your email marketing up to the next level you need to get ...