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What is MailChimp?

"MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results."

MailChimp is an email marketing service provider with more than 7 million users worldwide who send some 10 billion emails through the service each month.

MailChimp allows its users to design great looking email newsletters through a wide range of different templates and drag-and-drop features. Once newsletters have been designed and filled with content, MailChimp allows its users to send their newsletters, manage subscriber lists, and track campaign performance.

MailChimp offers a variety of plug-ins for other programs and integrates with many systems such as PayPal, Shopify, Google Analytics, Salesforce, etc.


MailChimp scored 87/100 in the Email Marketing category. This is based on user satisfaction (85/100), expert reviews (83/100), press buzz (70/100), recent user trends (rising), and other relevant information on MailChimp gathered from around the web.

The score for this service has declined over the past month. What is this?

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MailChimp Product Overview


Languages: Spanish, English

MailChimp Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
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MailChimp User Reviews

Average User Rating:
4.23/5 based on 5371 user ratings.
Your Rating:
User profile picture

The Best There Is

// Comms Consultant at MediaMixUp

What do you like about MailChimp?

Mailchimp is excellent, easy to use, delivers big numbers. It has countless integrations. Almost everyone it seems uses it. So you kind of can't go wrong. Nobody ever got fired for using IBM, they used to say, and it's a bit like that with Mailchimp. Also of course, the branding and the copywriting is a triumph, the UX too, so it's actually fun to use.

What do you dislike about MailChimp?

OK, a few things:

Mailchimp is expensive, the most expensive of them all in terms of mass-email services. Of course, you get what you pay for so it must be forgiven.

Also, there's something - mostly - recognisable about a Mailchimp email, so everyone kind of knows you're using it and you're not some sort of genius developer who's made their own system from the ground up. No problem though.

I have had a few problems with Mailchimp blocking emails, once because of gambling content (it was so innocuous you wouldn't believe it) and once because of alcohol content (again, nothing). Anyway, it was resolved and I guess they have to be careful in order to keep up high standards. Also, they are very strict about unsubscribes in any serious number...

What have you been using it for and what problems did MailChimp solve?

Solopreneur enterprises and client enterprises, a great way to reach large audiences.

I've also been using TinyLetter, their free, simple email-tool. It's great. I recommend it. But I've heard Mailchimp may sometime soon absorb it into Mailchimp.


Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

An efficient way to email.

// Sales And Marketing Specialist at GroupThinq

What do you like about MailChimp?

I’ve been using MailChimp for a year, along with other email marketing software’s, and MailChimp is one of the best email marketing softwares in the market. MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes. It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign. Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to.

What do you dislike about MailChimp?

Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails.

What have you been using it for and what problems did MailChimp solve?

Mailchimp solves the problem of sending out mass emails or controlling your email output. When our website is down we can simply list all our users on mailchimp and send a mass email out.


Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
4/5
User profile picture

Super easy to use!

// Head of Marketing & Customer Success at LiveAgent

What do you like about MailChimp?

Mailchimp is probably the easiest to use email automation software. Still, it provides us with advanced integration possibilities with their API. I like that whenever I need to send out a quick newsletter or email campaign, I can simply use the drag & drop email builder or if you prefer html formatted emails, you can use that easily as well. I like that their automation is built that even a newcomer can easily set it up or do modifications. The predefined designs are well designed.

What do you dislike about MailChimp?

It's a bit more expensive but happy to pay the extra for the better UX. Other than that, I can't really describe any other downsides. One feature that is missing for my is some kind of a global unsubscribe list which would hold a list of emails that can never be emailed.

What have you been using it for and what problems did MailChimp solve?

We use mailchimp for automating our onboarding emails for trial signups. We also use it to send out a newsletter bi-monthly and for occassional email campaigns.


Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

Poor Customer Support

// Editor at AlphaDigits

What do you like about MailChimp?

"Forever Free" plan is completely free and is better than a lot of other services...

What do you dislike about MailChimp?

Their customer support. You can never get a response from them if you use a free service.

What have you been using it for and what problems did MailChimp solve?

I have been using to sell my service through their email marketing. When you send mails through Mailchimp, your mails won't land in Spam. That is something very impressive...


Usefulness
4/5
Ease of use
5/5
Value for money
3/5
Customer service
2/5
User profile picture

Useful tool with tonnes of ready-to-use email templates

// Content writer and Social media marketer at PromptCloud

What do you like about MailChimp?

The huge collection of ready-to-use email templates. They are beautiful and easy to edit and create too.

What do you dislike about MailChimp?

The flow is not very smooth and many a times, you will have trouble finding important buttons and options on their interface.

What have you been using it for and what problems did MailChimp solve?

Sending email newsletters to clients and employees. They took away the time and effort that could've gone into designing them.


Usefulness
5/5
Ease of use
3/5
Value for money
3/5
Customer service
4/5
User profile picture

PERFECT EMAIL MARKETING AND AUTOMATION SOFTWARE

// Inside Sales Executive at Qliktag Software Inc.

What do you like about MailChimp?

I like the most of the features include Mobile Inbox preview,browser-wise preview ..ready-made templates..email ab/testing and export report features

What do you dislike about MailChimp?

Personally, I don't mine any dislike but still lack of spam rule, the free account isn’t really free after all …

What have you been using it for and what problems did MailChimp solve?

We used it for sending promotional and enforcement email to new customer and existing customer ..we got too many leads.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Mail Chimp makes mail easy


What do you like about MailChimp?

I love the themes, and the ease of use. More than that I love the A/B testing. Using different headlines to get higher open rates. Segmenting is also brilliant.

What do you dislike about MailChimp?

I've been using MC for about 5 years now. At first, I found it a little difficult to use, and understand. Over time I used it more and more, and now there is nothing that I can really complain about.

What have you been using it for and what problems did MailChimp solve?

We use MC for everything to basic marketing, feature releases, and setting up automation for e-courses.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

very usefull tool for email marketing

// Administrator at Self-Employed

What do you like about MailChimp?

It is a perfect tool for email marketing, especially if you have 2000 or less clients since it's free. Lots of cool templates and a lot of features.

What do you dislike about MailChimp?

I would really like to have up to 5000 free clients, but hey 2000 is more than enough


Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
5/5
User profile picture

// Sales Champ at Crozdesk

We've been using it in the company for a while and there's nothing to complain about! Simple, easy to use, some powerful features to speed up the newsletter process and it does great analytics of opens, click-throughs, industry averages, etc.


User profile picture


For a freemium service, you'd expect there to be noticeable feature gaps in a piece of software like MailChimp. Anything I've ever needed to do or measure is presented clearly in the free version, and the drag and drop nature of their templates is easy enough for anyone to use (with the option to write your own html code if you are comfortable doing so). Every email is fully responsive and mobile ready.


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