An Overview of the Email Marketing Software MailerLite and What It Can Do for Your Business
MailerLite is an email marketing software solution tailored for businesses and organizations of all sizes across industries, from freelancers to nonprofit organizations, public administrations and larger enterprises. Essentially, it’s the go-to email marketing platform for anyone who wants value and practicality from their service.
The software solution is robust, highly efficient and easy to use, not to mention it integrates well with existing content marketing tools and applications. MailerLite is an email marketing platform that is simple and straightforward when it comes to execution. It also packs quite a few features email marketers may appreciate.
The nuts and bolts of MailerLite – How it works
MailerLite is designed with simplicity, efficiency and excellent customer support in mind. The platform throws away complex settings and sophisticated designs that only hinders users from doing what they intend to do, which is email marketing.
The software solution allows you to create and disseminate professional email campaigns without getting bogged down by unnecessary procedures. It gives users the ability to design and create beautiful content, track results of their previous email campaigns, manage their contact list and design custom pop-ups and landing pages without the need for extensive training or them being tech-savvy.
The platform comes with several significant features that facilitates the email marketing process and allows the user to focus on more important aspects rather than having to concern themselves with settings and other technicalities. Some of MailerLite’s features include:
- A platform that lets users develop competent and professional email campaigns to help bolster their subscriber and contacts list.
- Easy drag-and-drop mechanism for designing emails and landing pages, embedding forms, pop-ups and unsubscribe forms.
- The ability to keep track of subscriber actions and interactions through Click Maps. You can even see how your email recipients are reacting to your email campaigns.
- A neat and well-designed workspace where you can manage, import and organize your subscriber database and contact lists.
The benefits of using MailerLite for your email marketing needs
MailerLite is developed with sole entrepreneurs and small businesses in mind, even though it is still an effective email marketing tool for larger companies and organizations. It’s simple yet robust design makes MailerLite the ideal email marketing software for companies of all sizes. Here are some of the benefits users can gain from this email marketing solution:
Create, edit and personalize newsletters and email types with ease
MailerLite comes with a great, easy-to-use editor that works smoothly and is packed with all the editing tools you need to create a professional landing page, newsletter or email. It also allows for basic personalization, while providing users the ability to design and create different email types, from A/B testing to auto-responders and recurring newsletters.
Modest template design options yet still offers flexibility
MailerLite doesn’t have a template design collection that’s as extensive as some of the other email marketing solutions available, but the few template design choices it does have are quite flexible. It doesn’t bog down the creative process by bombarding users with a ton of template choices and unnecessary features. The platform focuses instead on the most important ones—the ones that will really help out your email marketing strategy.
Easy integration with third-party applications and existing software solutions
MailerLite is designed so it complements and easily integrates with other applications and existing marketing solutions. Whether it’s social networking apps like Facebook or other software services like MailMunch, SquareSpace, Zapier or SumoMe, this platform bolsters your subscriber list and makes your email marketing efforts more effective.
Generous freemium plan with great utility
Unlike other email marketing solutions, MailerLite offers a free subscription plan that is packed with fully functional features, including the newly added marketing automation feature. In fact, they provide freemium subscribers with full access to all of their features. This is a great choice for small startups and freelancers with less than a thousand subscribers.
MailerLite pricing plans – Choose a plan that’s right for you
MailerLite offers a highly flexible pricing scheme based on the number of subscribers you have. All pricing plans come with all available features and have unlimited emails per month, including the freemium package. Here’s a summary of their subscription plans:
- Up to 1,000 Subscribers – Completely Free
- Up to 2,500 Subscribers – $10 per month / $84 per year
- Up to 5,000 Subscribers – $20 per month / $168 per year
- Up to 10,000 Subscribers – $35 per month / $294 per year
- Up to 15,000 Subscribers – $50 per month / $420 per year
- Up to 20,000 Subscribers – $65 per month / $546 per year
- Up to 25,000 Subscribers – $80 per month / $672 per year
- Up to 30,000 Subscribers – $95 per month / $798 per year
- Up to 35,000 Subscribers – $110 per month / $924 per year
- Up to 40,000 Subscribers – $120 per month / $1,008 per year
- Up to 45,000 Subscribers – $130 per month / $1,092 per year
- Up to 50,000 Subscribers – $140 per month / $1,176 per year
MailerLite also offers high volume pricing for businesses with more than 50,000 subscribers. The price starts at $175 per month. Contact the vendor directly for additional information about their pricing and payment options.
The bottom line
Ease-of-use, simplicity and functionality are areas where MailerLite really proves its value. It comes with enough features that benefit small businesses, freelancers and most large enterprises and organizations.
If you’re on the fence about this software solution, you can always checkout the freemium package to see if this is the email marketing platform your company needs right now. You can easily upgrade to a paid plan anyway as your subscriber list grows.