What is Salesforce Marketing?

"Salesforce Marketing Cloud is set of digital marketing tools offered by Salesforce.com family."

Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.

The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.

Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.

Salesforce Marketing scored 86/100 in the Email Marketing category. This is based on user satisfaction (79/100), press buzz (69/100), recent user trends (rising), and other relevant information on Salesforce Marketing gathered from around the web.

The score for this service has improved over the past month. What is this?

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Salesforce Marketing Product Overview

  • Messaging for every step of the customer journey.

  • Drag-and-drop segmentation.

  • 1:1 content personalization.

  • CRM and cross-channel integration.

  • A/B and random-split testing.

  • Lead capture.

  • Comprehensive, real-time tracking and reporting.

  • Pre-built templates and themes.

  • Deliverability tools.

  • MMS and SMS.

Languages: English, Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Software Buyer Guide 2019

Email Marketing Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in March 2019.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...


Salesforce Marketing Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
Compare Pricing

Salesforce Marketing Pricing Plans

Lightning Essentials

1 user(s) / month
  • Account and Contact Management
  • Opportunity Tracking
  • Lead Management
  • Task and Event Tracking
  • Case Management
  • Customizable Reports and Dashboards
  • Mobile Access and Administration
  • Native Sales Collaboration
  • Email Integration

Lightning Professional

1 user(s) / month
  • Single Sales Console App
  • Limited Number of Processes, Record Types, Profiles
  • Unlimited Apps and Tabs
  • Campaigns
  • Orders
  • Collaborative Forecasts
  • Mass Email
  • Salesforce Inbox
  • Salesforce Engage

Lightning Enterprise

1 user(s) / month
  • Multiple Sales Console App
  • Enterprise Territory Management
  • Advanced Forecasting
  • Team Selling
  • Workflow Automation
  • Full Profile Layouts
  • Salesforce Identity
  • Salesforce Private AppExchange
  • Custom App Development Build
  • Integration via Web Service API
  • Multiple Sandboxes
  • Report History Tracking
  • Approval Automation
  • Salesforce Inbox
  • Salesforce Engage
  • Salesforce CPQ

Lightning Unlimited

1 user(s) / month
  • Additional Data Storage
  • Expanded Sandbox Environments
  • 24/7 Toll-Free Support
  • 100+ Admin Services
  • Unlimited Online Training

Plans starting from: $26.40/month Credit card required: No

Salesforce Marketing FAQs

Does Salesforce Marketing offer guides, tutorials and or customer support?

Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

Does Salesforce Marketing integrate with any other apps?

Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.

What platforms does Salesforce Marketing support?

This is a web-based software.

Who are the main user groups of Salesforce Marketing?

Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.

Does Salesforce Marketing offer an API?

Yes, Salesforce Marketing Cloud offers REST API.

What is Salesforce Marketing generally used for?

This service is used for email marketing and social media marketing.

What are some applications Salesforce Marketing is commonly used in tandem with?

This service is most frequently used in tandem with social media platforms.

Does Salesforce Marketing offer multi-user capability (e.g. teams)?

Yes, there is multi-user capability offered.

Salesforce Marketing User Reviews

Average User Rating:
3.97/5 based on 92 user ratings.
Your Rating:
User profile picture

Very powerful system but....

// Executive Director at Lido Labs

What do you like about Salesforce Marketing?

Has a lot of features, automation tools, integrates with a lot of other Salesforce products

What do you dislike about Salesforce Marketing?

Very expensive and time-consuming to set up. Smaller businesses may lack the resources to implement the system while hiring consultants to assist in setup will strain your budget.

Ease of use
Value for money
Customer service