"Salesforce Marketing Cloud is set of digital marketing tools offered by Salesforce.com family."
Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.
The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.
Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.
Messaging for every step of the customer journey.
1:1 content personalization.
CRM and cross-channel integration.
A/B and random-split testing.
Comprehensive, real-time tracking and reporting.
Pre-built templates and themes.
MMS and SMS.
Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.
Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.
This is a web-based software.
Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.
Yes, Salesforce Marketing Cloud offers REST API.
This service is used for email marketing and social media marketing.
This service is most frequently used in tandem with social media platforms.
Yes, there is multi-user capability offered.