"Pardot is B2B marketing automation, analytics, and lead generation platform."
Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.
The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.
Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.
Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.
Pardot is most commonly used in tandem with CRM, email, and social media applications.
It is used for marketing analytics and lead management.
This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.
Yes, there is API offered.
This is a web-based suite.
Main users of Pardot are marketers in SMEs and large enterprises.