Quick Links

What is Pardot?

"Pardot is B2B marketing automation, analytics, and lead generation platform."

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Pardot scored 83/100 in the Marketing Automation category. This is based on user satisfaction (82/100), press buzz (51/100), recent user trends (falling), and other relevant information on Pardot gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Pardot
  • Pardot
  • Pardot
  • Pardot
  • Pardot
  • Pardot

Pardot Product Overview

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Languages: English

Pardot Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
Compare Pricing

Pardot Pricing Plans


1 user(s) / month

Included in plan:

  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration


1 user(s) / month

Included in plan:

  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles


1 user(s) / month

Included in plan:

  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Plans starting from: $1,000.00/month Credit card required: No

Pardot FAQs

Does Pardot integrate with any other apps?

Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

Does Pardot offer multi-user capability? (e.g. teams)


What are some applications Pardot is commonly used in tandem with?

Pardot is most commonly used in tandem with CRM, email, and social media applications.

What is Pardot generally used for?

It is used for marketing analytics and lead management.

Does Pardot offer guides, tutorials and or customer support?

This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

Does Pardot offer an API?

Yes, there is API offered.

What platforms does Pardot support? (e.g. native mobile apps)

This is a web-based suite.

Who are the main user groups of Pardot?

Main users of Pardot are marketers in SMEs and large enterprises.

Page last modified:

Pardot User Reviews

No reviews yet. Rate this app or be the first to review!
Back to top