A Review of SALESmanago Marketing Automation Software Solution
SALESmanago is a web-based standalone marketing automation solution designed for small- to medium-sized businesses and large enterprises in almost any industry. The software solution is optimized for both web browsers and mobile devices such as tablets and smartphones.
It is easily accessible on any mobile device connected to the internet and applicable to both business-to-business (B2B) and business-to-consumer (B2C) establishments.
SALESmanago is the ideal cloud-based platform for any size company looking for both efficiency and scalability in their marketing automation solution. With both web and mobile support, marketing teams can access the platform and many of its features using any internet-ready device at anytime and anywhere they want.
How the SALESmanago marketing automation software works
SALESmanago is an online marketing automation system that offers a comprehensive suite of marketing solutions and capabilities for all kinds of businesses.
Marketers have access to a wide range of marketing tools, including content and banner personalization, drive management, dynamic emails with personalized product offers, website visitor identification and tracking, dynamic website content and personalization in ad networks as well as direct sales channels.
The platform utilizes standardized automation directives to facilitate various marketing processes for companies, such as to automatically react to varied customer behavior and execute fully automated campaigns.
SALESmanago, as a marketing automation platform, learns by keeping track of specific events, running various conditions and identifying a specific list of actions, which enables it to respond accordingly based on website visits and other crucial factors.
The software solution comes with a wide array of features, including bulk text and VMS messaging, autorepsonders, opt-in and opt-out functions and two-way communication via mobile devices for all of its users.
SALESmanago is considered to be one of the rapidly expanding cloud-based marketing automation solutions, providing companies with reliable, comprehensive and highly efficient sales and marketing platform.
The Benefits of SALESmanago marketing automation software
As a marketing automation solution, SALESmanago offers quite a few advantages for its users, especially for marketing agencies and digital marketers who wish to improve their marketing efforts and compound more value to their product.
Some of the more immediate benefits the software solution brings to the table include:
- The ability to quickly and easily identify visitors to a website and develop a comprehensive behavioral profile on each of those visitors right away.
- The capability to accurately identify and keep track of the companies you often visit.
- The ability to track both anonymous and identified website visitors in real-time.
- The availability of next-generation advanced tracking, behavioral engine, scroll map and heat map functionalities.
SALESmanago’s dynamic one-to-one emails are pushing the boundaries in the industry these days. The feature is one of the key components of the software solution that sets it apart from the competition.
The web-based solution is capable of generating individual messages for specific recipients based on their behavior and transaction profiles. And based on what the system has gathered about the customer, email campaigns and target offers are then tailored to match the interests and current needs of that specific email recipient.
The Web Beacon technology utilized by SALESmanago allows the system to effectively track the behavior and buying habits of website visitors with more accuracy. With this marketing automation solution, users are able to identify whether a visitor hovered or clicked on the interactive elements on your website, such as buttons, images, sidebars and so on.
SALESmanago can then use all this information to generate better customer profiles, segmentation and lead scoring. Web Beacon provides fairly precise data about individual website users and their behavior or actions while browsing. Additionally, the system also allows you to monitor the sites that the customer has visited, as well as gather a complete history of which elements they viewed, clicked and pointed with their mouse.
The marketing automation solution also has a predictive marketing module, which consolidates and analyzes behavioral and transactional information. The system relies on the purchase history and behavior of individual prospects visiting your website.
With the information gathered, you are able to easily predict when your target customers are more likely to purchase products or extend subscriptions for products they are currently using. The key to accurately predicting your customers’ needs and interests, especially when it comes to your products and/or services, is to properly analyze their habits and purchasing patterns. And that is what SALESmanago and its many features and capabilities are able to provide.
How much does it cost?
SALESmanago offers two types of accounts for SMBs and large enterprises: accounts for B2C and eCommerce companies and for B2B enterprises. Each account has three modules for clients to choose from: the Basic Plan (free), the Pro Plan (€49 or $57 USD per month) and the Elite Plan (€1499 or $1748 USD per month).
You can choose to start your free Basic Plan account or opt for the 30-day free trial for the Pro Plan account. For the Elite Plan, you may contact the vendor’s sales team for a free demo and for additional information for the account subscription. The following are a few key features that come with the different pricing plans.
- Email marketing
- Live chat
- Web push notifications
- Website visitor identification
- CRM and contact management
- All Basic features
- Marketing automation workflows
- Dynamic emails with recommendations
- Dynamic website content
- Anonymous marketing automation
- Social media posting and Ads integration
- Intelligent pop-ups with recommendations
- RFM segmentation and automation
- All Basic and Pro features
- Buying behavior machine learning
- Custom automation triggers
- Custom dynamic content and personalization
- Advanced digital body language tracking
- Sales chat bot with recommendations
- Mobile marketing automation
- Progressive profiling
- Dynamic remarketing
- IT and consulting support package
You may visit the SALESmanago official website for more information about their pricing plans, features and other available services.
Is SALESmanago a good choice for marketing automation?
SALESmanago is designed to facilitate the marketing automation needs of small- to medium-sized businesses and large enterprise companies. Based on the features, the capabilities and the services that it provides, it’s definitely a good choice for companies in need of a reliable and highly efficient marketing automation solution.