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<p>Source: <a href="https://business.softonic.com/marketing/seo-sem-software#top-list" target="_blank">SEO & SEM Market Research</a>, Crozdesk</p>
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<p>Source: <a href="https://business.softonic.com/marketing/seo-sem-software#top-list" target="_blank">SEO & SEM Market Research</a>, Crozdesk</p>

Best SEO & SEM Software 2017

The software landscape for search engine optimization (SEO) and search engine marketing (SEM) is dominated by a small number of vendors that offer a broad range of SEO & SEM solutions. Most of them focus on boosting a website's position on the Search Engine Results Page (SERP), increasing visibility through keyword analysis, rank monitoring, and backlink analysis.

Most vendors offer various solutions for keyword research, competitors’ analysis and content exploration. Others are better known for their crawling or outreach abilities.

Some vendors offer more advanced functionalities such as Google Analytics integrations, site audits, influencer outreach and even lead management. Moz Analytics, for example, has a browser extension called MozBar which is widely used to see the domain authority (DA) of a website.

The SEO & SEM software market is fairly diverse, in part due to the periodic changes to Google's search algorithms (such as Hummingbird, Panda and Penguin) that have improved mileage for high-quality content. This has left vendors with many avenues to distinguish themselves based on their whitehat SEO solutions, drawing a user base roughly proportional to the strength of their product offerings.


Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In order to ensure a low Cost Per Click (CPC) through paid SEM channels, software often combines SEO and SEM principles to fine-tune the content and architecture of a website prior to the promotion of it. Besides leading to a potential decrease of the CPC across different channels, SEM software can increase the click-through rate and quality score of search ads and assist with bid management. While SEO is primarily the practice of promoting the visibility of a web page or website in a search engine’s organic results, it can have ancillary benefits in decreasing the costs of paid channels as well. Software can help improve the ranking of all types of content, including images, videos, and written content. 


CanIRank

CanIRank 72

(3)

CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...

HubSpot

HubSpot 94

(1865)

Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...

Moz Analytics

Moz Analytics 92

(3)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...

Ahrefs

Ahrefs 91

(81)

Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...

Serpstat

Serpstat 90

(131)

Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis. More Information...

SEMrush

SEMrush 86

(189)

SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...

Monitor Backlinks

Monitor Backlinks 83

(5)

Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...

Advanced Web Ranking

Advanced Web Ranking 79

(0)

Rank tracking made easy. Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. More Information...


trial/premium
Woorank

Woorank 79

(22)

WooRank is a SEO tool that helps its users increase traffic, generate leads and boost sales. More Information...


trial/premium
AuthorityLabs

AuthorityLabs 78

(6)

AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...


trial/premium
BrightLocal

BrightLocal 77

(18)

BrightLocal provides seven tools to speed up and automate important local SEO tasks such as Google+ Local Optimization, Local Search Rank Checkings, Citation Discovery, etc. More Information...

WebCEO

WebCEO 77

(0)

WebCEO is a set of 15 tools for SEO, social media analytics and competitor research. It offers white-label solutions and lead generation tools loved by digital agencies. More Information...


trial/premium
Mangools

Mangools 71

(1)

Juicy SEO tools you will love: Keyword research, SERP analysis, rank tracking under one roof. More Information...


freemium
Kparser

Kparser 64

(0)

Kparser is a professional keyword research and long tail suggestion tool. More Information...

Sitechecker

Sitechecker 62

(0)

Sitechecker gives free SEO report based on over 100 parameters. Detailed site auditing will help to find errors and grow your SEO score due to exact tips. More Information...

HitTail

HitTail 61

(1)

HitTail is an SEO tool that helps users to increase organic traffic by revealing the best and worst keywords in existing traffic sources. More Information...


trial/premium
Agency platform

Agency platform 58

(0)

Be it SEO, PPC or Social, our professional white label Audits will help you quickly create in-depth Audit on client’s website. More Information...

SEO4Ajax

SEO4Ajax 57

(1)

SEO4Ajax is a SaaS that allows you to get full visibility of Ajax and Javascript based websites on search engines and social networks. More Information...

Topvisor

Topvisor 55

(2)

Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...

ContentKing

ContentKing 54

(0)

ContentKing provides real-time SEO auditing and content change tracking. Thanks to 24/7 monitoring you won't be bitten by nasty SEO surprises anymore! More Information...

Colibri IO

Colibri IO 49

(4)

Colibri.IO provides a set of growth hacking & inbound marketing tools to improve your visibility on Social Media & your SEO rankings. More Information...

SerpYou

SerpYou 47

(1)

Daily Keyword Rank Tracker for Google, Bing and Yahoo. More Information...


trial/premium
SEOCrawler

SEOCrawler 43

(2)

SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...

Mazen

Mazen 42

(0)

Mazen is an SEO software dedicated to save SEO specialists' time. Mazen streamlines the entire SEO process, saving you 10 hours per week. More Information...


trial/premium
Green Lotus SEO

Green Lotus SEO 30

(0)

Green Lotus SEO Tools provide a huge set of marketing tools for internet marketers. More Information...

Linkfool

Linkfool 29

(1)

Linkfool is an inbound marketing and SEO service to help grow your site's rankings. More Information...

PerfectPage

PerfectPage 29

(0)

PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...

LinkStrategy

LinkStrategy 29

(0)

LinkStrategy helps to find effective link building strategies, valuable backlinks, and anchors in a few clicks. More Information...

SimilarWeb

SimilarWeb 94

(13)

SimilarWeb is an online, advanced traffic research tool. Uncover your competitors online marketing strategies with ease. More Information...

StackAdapt

StackAdapt 86

(26)

StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units. More Information...

Dareboost

Dareboost 79

(0)

Dareboost is an online tool to test, analyze and monitor your website speed and quality. We offer the best of Synthetic Monitoring with Real Browser Testing. More Information...

SumoMe

SumoMe 72

(31)

SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...

Noplag

Noplag 72

(0)

Noplag - online plagiarism checker for writers, students, educators, companies and website owners. More Information...

Flockler

Flockler 66

(0)

Flockler platform enables brands to collate, analyse and display user-generated social content on their services, increasing conversion rates and dwell time. More Information...

adCore

adCore 55

(1)

adCore is an advertising technology platform, providing automated solutions for marketing professionals to scale SEM activity and outperform your targets. More Information...

TrackingDesk

TrackingDesk 53

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

Aritic PinPoint

Aritic PinPoint 51

(0)

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

Text United

Text United 46

(1)

Text United is a Translation Management System for continuous translation that allows you to translate while you are developing your products and content. More Information...

Peek

Peek 31

(0)

Test and monitor your websites for SEO, social, accessibility, speed, mobile, performance and more. More Information...

Anygrowth

Anygrowth 27

(1)

Anygrowth.com is a platform offering a suite of Growth Hacking tools that will help growth hackers and web marketers to accelerate their business. More Information...

TripsCommerce

TripsCommerce 26

(0)

An e-commerce solution for travel operators to manage and automate their business more efficiently and economically. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 SEO & SEM Software in 2017 View All Products

It can be difficult to weed through all the software solutions out there that help you optimize your website for better readability and marketing with respect to search engines. Search Engine Marketing (SEM) covers diverse areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC), so most people prefer to use a cocktail of software solutions to improve their website’s domain authority and rank. What we have here is a mix of the top SEO & SEM software that will help you make your company brand more visible in search results, drive more traffic to your website(s) and impact conversion rates. More advanced software can also track backlinks, keywords and competitors’ websites.

This ranking was published on September 6, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full list of SEO & SEM products.

1
95%
HubSpot

HubSpot (1865)

  • Crozdesk Icon Grey

Hubspot Marketing is an all-in-one inbound marketing software that has some excellent features for SEO and SEM. With HubSpot, you can identify the right keywords with its keyword strategy suite, which dynamically gives SEO advice. Users will also be able to easily assess the competition by comparing SEO metrics and rankings. More Information...

2
93%
Ahrefs

Ahrefs (81)

  • Crozdesk Icon Grey

Ahrefs features a suite of solutions for SEO. It is one of the most in-depth and widely-used crawlers on the market as it maintains a staggeringly large catalogue of backlinks which has set the standard for backlink analysis. Other useful solutions include ad-hoc keyword research capabilities, domain and competitor comparisons. More Information...

3
93%
Moz Analytics

Moz Analytics (3)

  • Crozdesk Icon Grey

One of the biggest authorities in the SEO sector, Moz analytics is the leading product from Moz.com. Moz Analytics enhances your ability to measure your SEO efforts with its MozRank and Domain Authority metrics. Moz Analytics will impart actionable insights such as keyword opportunities and crawl errors on your site with suggestions on how to resolve them. More Information...

4
91%
Serpstat

Serpstat (131)

  • Crozdesk Icon Grey

Characterized by its slick user-interface and its ability to track SEO metrics in real-time, Serpstat will take care of just about every area of SEO. Its standout solutions include its PPC analysis and competitor research, as Serpstat will enable you to easily get long-tail keywords, target certain countries, and analyze trends. More Information...

5
87%
SEMrush

SEMrush (189)

  • Crozdesk Icon Grey

An all-in-one digital marketing platform which features historical SEO records dating back to 2012, SEMrush enhances the effectiveness of SEO campaigns. It does so with pro-active keyword suggestions, in-depth data visualizations and thorough audits to maximize optimization. More Information...

6
84%
WebCEO

WebCEO (0)

  • Crozdesk Icon Grey

A great solution for businesses of all sizes, WebCEO has a wealth of SEO features that cover key areas such as link-building, marketing analytics and social media. There are also a number of modules that can be used to enhance your backlink strategies. For example, it makes it simple to disavow links. More Information...

7
81%
Monitor Backlinks

Monitor Backlinks (5) Backlink Pro

  • Crozdesk Icon Grey

With a slick and easy-to-use interface, Monitor Backlinks goes one step further when its comes to monitoring backlinks. This solution will update you after a myriad of different scenarios, such as when you receive links, when links are removed, how good your links are for SEO and much more, ensuring that you are constantly on top of your backlink profile. More Information...

8
81%
Advanced Web Ranking

Advanced Web Ranking (0)

  • Crozdesk Icon Grey

Advanced Web Ranking ensures that your ranking metrics are up-to-date and accurate. This service utilizes geo-located proxy servers which flood search engines with queries. These are then posted to your website which ensures that you have unbiased and up-to-date ranking data. More Information...

9
81%
BrightLocal

BrightLocal (18)

  • Crozdesk Icon Grey

BrightLocal can provide you with up-to-date local SEO metrics. Important data, such as search rankings, reviews and social media interactions can all be accessed easily. Best of all, BrightLocal data can be filtered from a citywide search to a single postcode, ensuring that you get the data that is most relevant to you. More Information...

10
76%
AuthorityLabs

AuthorityLabs (6)

  • Crozdesk Icon Grey

AuthorityLabs is a flexible and powerful SEO monitoring solution. Authority Labs will let you track the competition, check your own rankings, receive local data and much more. They offer multiple packages at different price points to cater to budding startups and large enterprises alike. More Information...

11
72%
CanIRank

CanIRank (3)

  • Crozdesk Icon Grey

Understand more with CanlRank, an SEO software solution that utilizes AI which can give users SEO suggestions and recommendations. CanlRank has functionality to let users discover the changes that will increase SEO performance, understand why pages rank the way they do, and get notifications for new ideas. More Information...

12
65%
Mangools

Mangools (1)

  • Crozdesk Icon Grey

SERPWatcher is a rank-tracking solution that emphasizes usability through its simple user-interface that gives you the most pertinent information all on one screen. SERPWatcher will let you easily track your overall progress by taking key metrics into account, such as estimated visits, keyword rankings etc. More Information...

13
61%
Marketing Miner

Marketing Miner (1)

  • Crozdesk Icon Grey

Primarily a data-mining solution, Marketing Miner will extract data from domains, URLs, products and keywords to give you important information that will help you with keyword research, rank-tracking and much more. More Information...

14
59%
HitTail

HitTail (1)

  • Crozdesk Icon Grey

HitTail is a keyword suggestion tool. It will analyze the keywords that are most effective at bringing traffic to your site, and then suggest other long-tail keywords based on what works for your niche. HitTail is an easy-to-use SEO resource that will give you content ideas you need to increase your traffic. More Information...

15
57%
SEO4Ajax

SEO4Ajax (1)

  • Crozdesk Icon Grey

SEO4Ajax does what it says on the tin. It is a solution that will make AJAX applications visible on Google and social media platforms for SEO purposes. AJAX-based applications generally lack crawler support, but SEO4AJAX capitalizes on this by giving users the ability to easily view SEO metrics on AJAX applications. More Information...


This Software Ranking was published on September 06, 2017. All Crozscores are fixed as of that date.

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