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What is Serpstat?

"Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis."

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Serpstat does keyword and domain research, provides analysis on organic and paid keywords, level of competition and cost per click. Serpstat’s database includes information on 10 geographical regions of Google (USA, Australia, United Kingdom, Bulgaria, Ukraine, Lithuania, Russia, Kazakhstan, South Africa, Canada) and 3 regional databases of Yandex – Yandex Moscow and Yandex Saint-Petersburg and Yandex Ukraine. As of late 2015 Serpstat's database includes information on about 180 million domains, 168 million ads, 370 million search suggestions and 98 million queries.


Serpstat scored 90/100 in the SEO & SEM category. This is based on user satisfaction (94/100), press buzz (59/100), recent user trends (rising), and other relevant information on Serpstat gathered from around the web.

The score for this service has declined over the past month. What is this?

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Serpstat Product Overview

  • The growth hacking tool for SEO, PPC, content marketing, marketing & search analytics

  • All-in-one SEO platform for professionals

  • Research competitors in search

  • Turn data from search into actionable insights

  • The complete research of SERP with advance anaytics

  • Insights into traffic distribution among SERPs

  • Backlink data in one click

  • In-depth URL reasearch with the first page-oriented platform for a deep competitive analysis

  • Research niche questions and find ideas for creating traffic-driving content

  • Use Serpstat`s unique tree-view algorithm to check your page's positions


Languages: Bulgarian, Russian, English, Ukrainian

Serpstat Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Serpstat Pricing Plans

Guest

Free

Included in plan:

  • 10 queries per day
  • 10 results per report
  • In-dept URL analysis
  • Competitors' Domains to track in Projects
  • Link explorer: 5 queries per day with 10 results per report

Registered user

Free

Included in plan:

  • 100 Pages to audit
  • 10 keyword to track
  • 30 queries per day
  • Competitors' Domains to track in Projects
  • 10 results per report
  • In-depth URL Analysis

Plan A

$19.00
1 user(s) / month

Included in plan:

  • 100 Results per report
  • In-depth URL Analysis
  • 200 Tracked Keywords
  • 10 Domains to track in Projects
  • 100 queries per day 100 Results per report in Link Explorer
  • 20 000 Pages to audit
  • 300 queries per day

Plan C

$149.00
1 user(s) / month

Included in plan:

  • 6 000 queries per day
  • 40 000 Results per report
  • In-depth URL Analysis
  • Cluster Research
  • 400 000 Pages to audit
  • 10 API maximum requests per second
  • 1 200 queries per day 40 000 Results per report in Link Explorer
  • Missing Keywords
  • 2 000 Tracked Keywords
  • Unlimited domains to track in Projects

Plan D

$299.00
1 user(s) / month

Included in plan:

  • Cluster Research
  • 1 250 000 Pages to audit
  • In-depth URL Analysis
  • 5 000 Tracked Keywords
  • 1 600 queries per day 50 000 Results per report in Link Explorer
  • Missing Keywords
  • 8 000 queries per day
  • 50 000 Results per report
  • 10 API maximum requests per second

Plan F

$999.00
1 user(s) / month

Included in plan:

  • 15 000 Tracked Keywords
  • 25 000 queries per day
  • 5 000 queries per day 50 000 Results per report in Link Explorer
  • 100 000 Results per report
  • 5 000 000 Pages to audit 10 000

Plan G

$1,499.00
1 user(s) / month

Included in plan:

  • 10 000 000 Pages to audit
  • 1 000 000 queries per day
  • 1 000 000 Results per report
  • 1 000 Projects to track, analyze and audit
  • 30 000 Tracked Keywords
  • 100 000 queries per day 1 000 000 Results per report in Link Explorer

Plan B

$69.00
1 user(s) / month

Included in plan:

  • 150 000 Pages to audit
  • Cluster Research
  • 4 000 queries per day
  • 1 API maximum requests per second
  • 700 Tracked Keywords
  • 800 queries per day 15 000 Results per report in Link Explorer
  • Access to API
  • In-depth URL Analysis
  • 15 000 Results per report
  • Unlimited Domains to track in Projects
  • Missing Keywords

Plan E

$499.00
1 user(s) / month

Included in plan:

  • 2 400 queries per day 50 000 Results per report in Link Explorer
  • 7 500 Tracked Keywords
  • 75 000 Results per report
  • Phone Support
  • 12 000 queries per day
  • 100 Projects to track, analyze and audit
  • 2 500 000 Pages to audit

Plans starting from: $19.00/month Credit card required: N/A

Serpstat FAQs

Does Serpstat offer guides, tutorials and or customer support?

Yes, you can find all the video tutorials on how to become Serpstat power user on this YouTube channel -

https://www.youtube.com/channel/UC8WHYsyidKd8GGDuyhQN3NQ/videos -

Reading Users Guide - https://serpstat.com/tutorial/?lang=en

See the Use Cases section - https://serpstat.com/use-cases/

Read the news posts and guides on Serpstat blog - https://serpstat.com/blog/

What is Serpstat generally used for?

  • collecting profitable organic and paid keywords of your competitors to use them in your SEO and advertising;
  • daily tracking of your rankings, as well as changes in your competitors' positions;
  • in-depth domain or URL analysis against a range of ranking factor. The returned data will give you insight into issues that may negatively impact your search visibility visibility;
  • backlink research. The data on the domain's link profile will help you identify toxic backlinks or find linking opportunities when researching a competitor.

Does Serpstat offer an API?

Serpstat's application programming interface (API) allows you to get the raw data from Serpstat without having to manually log in to the service. With API calls, you will be able to get data right in your browser without navigating to Serpstat's website.

We offer API free of charge for all our paid subscriptions.

The API documentation page (https://serpstat.com/api/) will guide you through working with Serpstat's API.

Who are the main user groups of Serpstat?

Online shop managers

Our service will help them analyze keyword organic and paid search results, will show what keywords competing shops use to attract visitors to their websites and beat on in advertising. Ads texts, queries they are being triggered by, cost per click are all here on Serpstat.

Digital agencies while performing the whole range of tasks

Using Serpstat, SEO specialists reduce the amount of their work. For example, they can develop semantic core just in few minutes using competitor’s semantics, select phrases for internal linking, estimate domain’s visibility along with backlinks’ weight.

Serpstat will help avoid guess work while developing successful advertising campaign: discover here the best keywords as well as negative keywords, level of keyword competition, and average CPC.

Copywriters and journalists for creating content that drives traffic.

It is easy to find topics for fascinating articles when you have at your disposal: volume of search queries and a huge number of search suggestions (phrases that pop up while you’re entering a particular word into the search engine). Serpstat will also identify questions related to a keyword that users are seeking answers to.

Does Serpstat offer multi-user capability? (e.g. teams)

Yes.

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Serpstat User Reviews

Average User Rating:
4.69 /5 based on 131 user ratings.
Your Rating:
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Using for tracking competitors’ backlink strategies. So far so good.

(5/5) (Web Content Manager at COMFY consumer electronics retail)

The service has great capability to analyze how your competitors work with links and pinpoint the times of change in backlinks number. You can match these results with their (competitors') positions and gain insights into working backlink strategies.
The one thing the new design’s a tad confusing.


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Great tool for getting insights into traffic distribution among domains.

(5/5) (Professional Freelancer at My Own)

The introduction of rank tracking and keyword grouping capabilities has given us an opportunity to implement an algorithm that allows to find out the market share of every domain from top 100 search results for the tracked keywords and keyword groups. It also helps to track improvements in SEO rankings and changes in domain visibility. UI lacks sleekness.


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The tool covers a lot!

(5/5) (PPC Senior at www.pro-internet-marketing.com.au)

Wow, this tool realy covers a lot. We've put a test to its different modules and are extremely content with results. We use it for rank tracking, backlink profile managment, and audit automated reports.

The good: tag keywords and monitor all top 100 domains for them! Right!

The bad: backlink reports could use some ability to be sorted and prioritized by Alexa ranking withing the tool and not just with exported data. Could speed things up a bit.

The ugly: I'm not very fond of blue design;)


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Yay, Serpstat

(4/5) (Head of Content Marketing Department at Serpstat)

Great all-in-one SEO tool. A little short on the number of databases but rumors have it that it's in the works. Best value on the market IMO.


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Massive size of index for backlinks.

(5/5) (VP of Marketing at Индивидуальный предприниматель)

Monitor the progress of your competitors. Can't outrank your competitor? Serpstat will show you their weak spots. Find keywords that your competitors are losing grasp on and use the opportunity to take their place in SERP.


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Love Serpstat

(5/5) (Marketing Specialist at Big Spaceship)

Although the visibility metric is a bit confusing, Serpstat definitely has the best price-quality ratio. I’ve been using various search suggestions tool, but none gives same results. The sheer size of this module is HUGE. Excellent tool!


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