Interactive Market Radar™
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<p>Source: <a href="" target="_blank">Social Media Market Research</a>, Crozdesk</p>
Live Market Infographic preview
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<p>Source: <a href="" target="_blank">Social Media Market Research</a>, Crozdesk</p>

Best Social Media Software in 2018

The rapidly evolving Social Media software market is dominated by quite a few vendors, some of which offer full-stack Social Media management solutions (SMMS).

The landscape also features some vendors which offer niche solutions that are geared towards more specific use cases as per buyer needs.

Among the market leaders, differentials primarily reside in more specialized and advanced functionalities such as flexible APIs to allow integration to other platforms, automation across Social Media channels, streamlined publishing workflows to enhance content review functions, advertising functionalities, improved reporting on analytics, and compliance with security measures.

Overall, the Crozdesk Market Radar™ for Social Media software portrays a balanced market with a range of vendors in each sector including smaller vendors offering differentiated Social Media solutions.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understanding existing ones via engagement on various social channels like Facebook, Instagram and Twitter. Software in this space generally helps with gaining insight into trends and customer opinions, resulting in better and more targeted segmentation / personalization for current & future campaigns or automating parts of the management required for these channels. Other features include aiding online reputation management (ORM), analysing social trends, customer engagement, creation of social ads and unification of strategies. Lastly, many solutions provide analytical features such as detailed reports on social media metrics like virality, reach and conversions to ensure a focus on strategies with high ROI.  Read the full software guide... 88


Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. More Information...


NiceJob 48


NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...


Buffer 94


Buffer simplifies social media sharing and message scheduling to increase the time you have to make and curate great online content. More Information...


eClincher 90


eClincher is a complete social media management tool, helping you manage social media presence from A to Z. More Information...

Sprout Social

Sprout Social 89


Sprout Social is a social media management platform assisting businesses with their social media engagement, publishing and analytics. More Information...


ReviewTrackers 86


Track, Manage and Generate Online Reviews from Your Happiest Customers. More Information...


BuzzSumo 86


BuzzSumo is social media analytics and monitoring tool. More Information...


Agorapulse 85


Agorapulse allows you to manage Facebook pages, Instagram and Twitter accounts as well as LinkedIn personal profiles and company pages and Google+ company pages. More Information...


Dovetale 85


Dovetale is a data focused influencer platform for growing brands on social media. Discover online trends, save time and build relationships with people to drive results. More Information...


Crowdfire 84


Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...


Lithium 83


Lithium Social Media Management is an integrated platform which combines powerful publishing and response feature sets. More Information...


PromoRepublic 83


PromoRepublic is a Social Media Content Builder and Posting Tool with more than 100,000 ideas, templates, and visuals for Facebook, Instagram, Twitter and LinkedIn posts. More Information...


Brand24 83


Brand24 is a reliable, simple and cost-efficient social media monitoring tool that gives you instant access to mentions about your brand across the web. More Information...


Hootsuite 82


Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms. More Information...


Klout 82


The best way to have an impact online is to create and share great content. Klout helps you do exactly that. More Information...


Audiense 81


Audiense is a social marketing platform that enables marketers to conduct efficient social media campaigns. More Information...


Postplanner 81


Post Planner is a social media marketing tool, aimed to manage and share curated content. More Information...


Sprinklr 80


Sprinklr allows you to effectively manage customer experiences across +20 digital channels. More Information...


Oktopost 80


Oktopost is social media management platform for B2B marketers. More Information...


Keyhole 79


Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. More Information...


CrowdTangle 78


CrowdTangle is a social network monitoring and content discovery tool for social networks. More Information...

MailGet Enricher

MailGet Enricher 76


MailGet Enricher is lead enrichment software which gives complete information of the person by using their email address. More Information...


SocialPilot 76


SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

Click to Tweet

Click to Tweet 76


Click to Tweet is the easiest way to promote, share & track content on Twitter. More Information...


SentiOne 74


SentiOne is a social listening and online reputation management platform that helps monitor, analyse and react to whatever is happening online. More Information...


OnlyWire 73


OnlyWire is a social media management platform that allows users to post content to 50 leading social media networks at the same time. More Information...


Grum 72


Grum is an Instagram scheduler tool used for automatically scheduling Instagram photos and videos. More Information...

Rival IQ

Rival IQ 71


Rival IQ is a social media analytics software. More Information...


Amplifr 69


Amplifr helps social media managers post to all the social accounts that they manage, create insightful reports and organize team collaboration on social media. More Information...


TweetDeleter 65


SaaS Twitter service allowing users to manage their account and tweets - including the ability to delete and remove unwanted tweets from their history. More Information...


Qwaya 65


Qwaya is Social Media advertising software. More Information...


MavSocial 64


MavSocial is a social media visual content management & advertising platform for brands and agencies More Information...


Intellifluence 64


Intellifluence is influencer marketing made easy for brands of all sizes. Discover, manage, and optimize your influencer campaigns. More Information...


Narrow 61


Narrow helps you build a targeted audience and increase your influence on twitter. Enter relevant keywords or hashtags and we’ll begin building the right audience for you. More Information...

Constant Contact

Constant Contact 94


Constant Contact is a simple tool for creating professional email campaigns. More Information...


River 60


River in the Instagram search and engagement tool on steroids. More Information...


Lately 59


Lately is the only all-in-one Marketing Dashboard that pulls together content, project management, analytics and more in one place, at a small-business price. More Information...


Publicfast 59


Publicfast is an influencer marketing tool, which helps to create branded social media campaigns via influencers on Facebook, Twitter, Instagram, Youtube and Vkontakte. More Information...


Infogram 91


Infogram helps anyone create and share beautiful charts, maps, infographics, reports and presentations. More Information...


Mention 90


Mention is a media monitoring software that shows you what's said about your brand, your competitors, and your industry, anywhere online. More Information... 90

(28) is a content marketing platform that helps users discover, curate and publish great online content. More Information...


HubSpot 90


Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...


Marketo 90


Marketo is a marketing automation tool that helps companies attract valuable customers. More Information...

Tweet Full

Tweet Full 56


Tweet Full finds and engages your potential customers on Twitter and sends them to you so that you can successfully convert them. More Information...

Facelift Cloud

Facelift Cloud 56


Facelift is an integrated social media marketing platfrom which is optimized to be used on Facebook. More Information...


Linkkle 56


All your important links for your social media pages... in one place. More Information...


Enplug 86


Enplug is the #1 open software for digital displays. Connect our powerful media player to any HD screen to manage a variety of content from our secure App Market. More Information...


Unrollme 86


Unrollme combines all your favorite subscriptions into a single beautiful daily digest email. More Information...


CoSchedule 85


A social media editorial calendar for WordPress that makes planning, creating, and sharing your content easy. More Information...


Cloohawk 52


Cloohawk is your intelligent social media assistant. It analyses social media and identifies tasks to supercharge engagement with your target audience, influencers and leads. More Information...


Pablo 85


Pablo is a free image editing software, designed by Buffer. More Information...

Le Guide Noir

Le Guide Noir 51


Le Guide Noir is the world’s most complete social performance tool on the market, giving your Digital Marketing Team 21 exclusive modules that will boost productivity. More Information...


TweetFavy 51


An automated growth-hacking tool for Twitter! More Information...


AdEspresso 83


AdEspresso is easy and intuitive Facebook Ad Management and Optimization tool, making Facebook Advertising easy and profitable for small and medium businesses. More Information...


Instavast 49


Instavast is a smart web-based service for Instagram Management and Promotion. We help people and businesses to grow their social impact. More Information...


SALESmanago 81


SALESmanago is one of the fastest growing cloud based online Marketing Automation platforms used by over 10,000 companies all over the world. More Information...

Salesforce Marketing

Salesforce Marketing 80


Salesforce Marketing Cloud is set of digital marketing tools offered by family. More Information...


Nimble 80


Nimble is an insightful customer relationship manager created to help professionals build better relationships across all social channels. More Information...


Sniply 79


Sniply is a conversion driving link shortener that embeds call-to-actions into every page you share. More Information...


Kenshoo 79


Kenshoo is a cross-channel advertising solution for search marketing, social media and online advertising. More Information...


Twitfox 45


Twitfox is a growth hacking tool that automates Twitter favoriting, retweeting and un-favoriting to generate real followers and high-quality traffic. More Information...


Batchbook 78


Batchbook is a cloud-based social CRM. It has all the standard features of a CRM plus it can take in Twitter streams, Facebook updates, RSS feeds and more. More Information...


Ambassador 77


Ambassador empowers marketing teams to increase revenue by leveraging the power of word-of-mouth. Our marketer-friendly software simplifies affiliate marketing. More Information...


Websays 44


Websays develops online services to monitor, measure and understand online presence and opinions about brands, businesses, institutions and people. More Information...


Yodle 75


Yodle is online marketing tool used by small businesses. More Information...


Meltwater 75


Meltwater is online Media Intelligence platform that provides real-time brand and news monitoring. More Information...


Publer 41


Let a Superhero help you manage your Facebook More Information...


Noplag 72


Noplag - online plagiarism checker for writers, students, educators, companies and website owners. More Information...


SocialEngine 72


SocialEngine is a web-based tool to build social networks and online communities without the need for code. More Information...


AllTheFreeStock 71


Get all the Free Stock Images 📷, Videos 📹, Music 🎼 and Icons in one location. More Information...


SocioAdvocacy 38


SocioAdvocacy is an employee advocacy tool that turns your employees into online marketers by allowing them to discover official marketing communications. More Information...


MoreFollow 38


MoreFollow is a Twitter management tool that makes social media marketing easy. Quickly grow and manage your followers, schedule your tweets, and analyze your results. More Information...


Rocketium 70


Rocketium is a free online platform that helps you create HD text-based videos (Buzzfeed) in minutes. You can collaborate together in teams and share to social media directly! More Information...

OSI Affiliate

OSI Affiliate 69


OSI Affiliate Software helps you get more traffic, leads, and customers by making it easy to set up an affiliate and referral marketing program. Get more sales now. More Information...


AdHipster 35


AdHipster is a free social media cross-promotion service, which helps you reach more people on social media. More Information...


JellyChip 34


JellyChip is a simple way to chat and change lives. More Information...


Flockler 66


Flockler platform enables brands to collate, analyse and display user-generated social content on their services, increasing conversion rates and dwell time. More Information...


BitHub 33


Real-time, embeddable, social hubs. Gather and display all the content produced by you and your social media fans. More Information...


Viralpep 32


Simple & Affordable Social Media Management. Manage all Social Media messages from one place. More Information...


Swayy 65


Swayy helps users discover the most engaging content to share with users on social media and around the web. More Information...

Chatbots Builder

Chatbots Builder 32


ChatbotsBuilder is an online platform for easily building complete, effective and advanced autonomous chatbots for Facebook Messenger. More Information...


Sopularity 31


Sopularity is a social media management tool that can increase your social popularity by using the right hashtags. More Information...

Stack Accomplice

Stack Accomplice 30


Streamline your social media marketing processes including social stacking, posting updates & SEO. More Information...


RapidTwitter 30


The most comprehensive tool to fulfill your twitter experience. We provide lots of tools for follow and unfollow management. More Information...


Solomoto 62


Solomoto is an online Digital Marketing platform for small and medium businesses. We offer easy-to-use tools to manage your activity on the web, social media and mobile. More Information...


StoreYa 62


StoreYa is marketing automation and social commerce software for online stores. More Information... 29


The First Visual Planner and Scheduler for Instagram. More Information...

Reach Raven

Reach Raven 28


Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...


MetaEyes 28


MetaEyes is a reporting service that, with the help of image recognition, analyzes Instagram (and other services) photos, revealing a wealth of actionable information. More Information...


Vaizle 28


VAIZLE is a cloud-based social media analytics tool giving actionable insights in the simplest possible way. More Information...

Aritic PinPoint

Aritic PinPoint 60


Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

OpenMoves OM3

OpenMoves OM3 60


OM3 is an Enterprise level email marketing platform. Experience the easiest drag-and-drop functionality, automation, lead scoring, segmentation, and much more. More Information... 26

(0) alerts you to email or Telegram when there is a new comment in your social communities. So you can quickly engage – respond to question/review or delete spam. More Information...


Socializd 26


Socializd is the tool for managing your brands' social media, whether you are an agency with 10 brands and 50 profiles, or a small business with one brand and 5 profiles. More Information...


Linkwik 26


Linkwik is an online tool that helps users quickly share a URL or a link with their whatsapp contacts. More Information...


myPresences 58


We help local businesses get the most from online by helping them build the best online presence & reputation possible and then manage everything from everywhere in one place. More Information...


AgencyPlatform 58


Agency Platform offers a premier white label SEO dashboard to Internet Marketing resellers. More Information...


PhantomPost 25


PhantomPost is a social media management platform for Twitter, Facebook and LinkedIn. PhantomPost offers users the ability to repeat posts daily to their social media networks More Information...


Reador 21


Keep track of Twitter users and get a daily report on who they follow and who follows them. More Information...

Colibri IO

Colibri IO 52


Colibri.IO provides a set of growth hacking & inbound marketing tools to improve your visibility on Social Media & your SEO rankings. More Information...


SocialBro 46


SocialBro is an online analytics and management platform to grow and get the most out of your Twitter community. More Information...


BannerBoo 45


BannerBoo is an online HTML5 Banner Maker. Create animated HTML5/GIF banners without coding skills. Build your own custom banner ads or use professional templates. More Information...


Linkgage 40


Linkgage is a tool that allows users to promote their products, services, events or anything by adding a branded Call-To-Action to the links they share. More Information...


Sitefly 39


Sitefly is a simple, fast, easy, and affordable way for small businesses to create beautiful websites by leveraging their Facebook pages. More Information...


Queue 38


Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...

Whichit for Advertisers

Whichit for Advertisers 38


We help digital marketers to increase campaign performance by creating personalised offers and multichannel distribution. More Information...


Catvertiser 35


Catvertiser offers smarter Facebook advertising. It allows you to create, run and optimize advertising campaigns on Facebook more effectively than other standard tools. More Information...


Bornevia 34


Simple helpdesk and live chat software made for teams More Information...


Memeni 34


Memeni is a customer engagement platform that connects community with user's website and social media channels. More Information...


ConnSuite 34


ConnSuite is an online platform that provides an upgrade to the classic business card. Link your social accounts and showcase articles about yourself all under one single username. More Information...


Ambassify 33


Manage and direct online word of mouth and maximize its effect. Create a stable, vibrant community of advocates who will act as your fervent evangelists to drive growth. More Information...




TweetDeck is a social media management tool for the real-time tracking, organizing and engagement of Twitter accounts. More Information...


EngageBay 33


EngageBay is an all-in-one marketing platform for less than $1 a day. More Information...


SmatSocial 31


A powerful social media marketing automation tool powered by A.I. ROI driven More Information...


TidyMktr 30


TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...


MarketingLeo 28


MarketingLeo is an advanced B2B and eCommerce Omnichannel Marketing cloud that helps businesses to engage more customers and boost their sales. More Information...


cooala 28


With cooala you can create websites as interactive, mobile and snackable as Social Media. More Information...


Foll. 26


Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...


Karmalytics 25


Karmalytics lets you track keywords on Reddit and Hacker News and get email alerts when changes occur. More Information...

Inclick Track

Inclick Track 22


Inclick Track helps you understand your competitors' strategy, approach, and spend across social networks easily. It displays data on a user-friendly dashboard. More Information...


TripsCommerce 14


An e-commerce solution for travel operators to manage and automate their business more efficiently and economically. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 20 Social Media Software in 2017 View All Products

Social Media marketing budgets are steadily on the rise and software is crucial to get the most out of it. Below you can find the very best Social Media solutions for freelancers, startups, SMEs and mid-sized businesses in 2017. All applications are ranked by the smart Crozscore algorithm - taking into account large amounts of market data. The primary ranking factors are: general user satisfaction and usability, features and overall popularity. Additionally, you can find quotes from our in-house software experts below to get a better idea of each winner's offering.

This ranking was published on July 26, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full Social Media product list.


Buffer (4) Simple But Powerful

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Buffer makes collating, scheduling and sharing social media posts across a wide range of social channels a breeze. Apart from its simplicity it is also inexpensive which makes it a great choice for teams of all sizes, lean startups and established SMBs alike. More Information...

90% (185) All Rounder

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Falcon IO excels in community management and publishing capabilities, with handy tools such as the post-calendar. Its extensive set of features makes it one of the prime services to use if you are managing a myriad of social media accounts for different brands. Overall, it’s an excellent all-in-one approach towards social media management. More Information...

Sprout Social

Sprout Social (5)

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Sprout Social is a CRM that bridges communication between businesses and customers across multiple social networks. It makes it easy to provide customer support as well as robust marketing and analytics, and is a great tool to track social media campaigns for companies looking to gain valuable feedback from their customers. More Information...


Agorapulse (409)

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Agorapulse offers some unique features making it an incredible social CRM that is also affordable. Some extremely useful examples: auto-moderation that flags content in accordance with preset criteria, segmented inboxes for every social media account, and the ‘inbox zero’ utility that lets you know when your management tasks are done for the day. More Information...


ReviewTrackers (112)

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Review Trackers is a handy tool that lets businesses track customer feedback by collating data from over 85 review websites, ensuring you have a wealth of insight and comprehensible data. With this software, you can see the full picture, enabling you to confidently assess your customer service strategies. More Information...


MavSocial (1)

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For a social media management software (SMMS), MavSocial has some great visual content storage features on top of scheduling and distribution functionality. Visual content such as videos, images, and infographics are often shared periodically and Mavsocial helps you build media galleries that can be called upon time and time again. More Information...


Lithium (0)

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Increase your efficiency and drive up brand engagement with this powerful social media marketing tool that has a focus on customer care. Lithium has a vast range of high-end features, such as extensive language detection, role-based screens, and a unified social inbox. More Information...


Hootsuite (1932) Team Pick

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Hootsuite is a feature-rich SMMS which can provide deep insights through analytics. While HootSuite can be used by anyone, it makes an even better choice for teams. It allows multiple administrators on different social media accounts making it simpler to delegate tasks and keep track of who is posting what in real time. More Information...


SocialPilot (0) Agency Pick

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Social Pilot is a great choice for agencies with a large client base, as it can connect to 200 social media profiles simultaneously while queuing 5000 posts in the scheduler. The ‘branding’ utility is also a unique feature that lets fans know when you have a special message for them. More Information...


Klout (35)

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Klout is a tool which enables users to measure social media influence. Through its robust algorithm using 100 different variables, including engagement, followers, content output and more, you will consistently receive valuable feedback. Having a high Klout score will ensure that your hard work is recognized by the social media community at large. More Information...


Crowdfire (15) Growth Hacking Pick

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Crowfire is a clever application that helps you grow your Twitter and Instagram follower bases quickly, based on the follow/unfollow method. Following its ‘clean-engage-grow’ philosophy, Crowdfire filters spammy accounts and ensures that you attract the right users, enabling growth and increasing user engagement. More Information...


Sprinklr (1)

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Sprinklr is a catch-all solution for social media management. The platform allows integration of systems such as Salesforce and Adobe Analytics, and it offers a suite of features that fits the needs customer-facing teams exceptionally well. More Information...


PromoRepublic (10)

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PromoRepublic is ideally suited to increasing brand awareness, thanks to its social media content builder and posting tool. With over 1000 post ideas and templates, freelancers and marketers with little time on their hands can easily streamline their social channel management. More Information...


OnlyWire (2)

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OnlyWire is a content syndication tool. It is an excellent little helper for bloggers and e-entrepreneurs - especially those running sites based on Wordpress, due to the OnlyWire Wordpress plugin. OnlyWire auto-submits your new content to over 45 different websites, including social bookmarking sites. More Information...

Click to Tweet

Click to Tweet (2)

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With this free service, you have the ability to attach a ‘click to tweet’ tag to any of your posts and/or site assets. When users click on it, your tweet will be generated automatically in their publishing box. Additional features such as click-mapping, user suggestions, and click analytics make Click to Tweet a very comprehensive social media add-on. More Information...


Keyhole (0)

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Hashtags are everywhere, from social media to news articles, and Keyhole helps you stay on top of them. As a visual dashboard that tracks hashtags across Twitter, Facebook, and Instagram, it can easily ascertain who is using your hashtags and how influential they are, enabling you to plan better campaigns and map digital strategies. More Information...


Brand24 (131)

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Brand24 is a social media analytics platform that has many useful functions for businesses, small and large. With an intuitive interface, it allows you to easily find out what customers and competitors are saying about your brand on social media and react instantaneously. More Information...


Publer (1)

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Publer is the ultimate Facebook scheduler. Whether it's a photo album or a video, an infographic or a special offer, it allows its users to post almost anything anywhere on Facebook. This includes event pages and group pages which are generally not supported by most social media tools. More Information...


TweetDeleter (1)

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TweetDeleter is an add-on that lets you delete old tweets in just a few clicks. Even if they are more than six years old, the robust search function is able to find all your unwanted tweets. Other features include a tool that lets you delete all of your tweets at once and another that deletes tweets based on custom parameters. More Information...


Narrow (5)

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Narrow helps you build a targeted audience and increase your influence with that audience on Twitter. It allows you to enter relevant keywords or hashtags and build an audience that fits your business's exact requirements. More Information...

This Software Ranking was published on July 14, 2017. All Crozscores are fixed as of that date.
Additional Notes: TweetDeck was omitted from this list due to it being a service offered by the social media platform, Twitter, itself.

Social Media Software Guide

What is Social Media Software?

Social Media software is any digital solution that helps organizations successfully engage in social media with the goal of improving brand awareness, increasing inbound traffic, boosting search rankings, monitoring competitors, and enhancing customer satisfaction.

Most products in this category enable you to manage all your social media accounts from a single dashboard. For instance, you can publish the same post on Facebook, Twitter, and LinkedIn with a single click. Other common functionalities include the ability to pre-plan and schedule social content, automate pre-approved responses to common customer queries, monitor and analyze online conversations, conduct sentiment analysis, run targeted social marketing campaigns, and manage paid social campaigns.

More advanced products allow you to measure the effectiveness of your social campaigns and collaborate across internal departments. You’ll also find solutions that help monitor regional social marketing campaigns and meet industry-specific compliance regulations.

What Social Media Software should I Choose?

Typically, social media software combines a multitude of the above features into one application. However, products focused on one particular aspect of social media management are also available. For instance, some solutions are specifically designed for social listening, scheduling, or competitor analysis. This means you should choose a product depending on your priorities and goals.

Once you know what goals you want to accomplish with your social media software, you can choose the features accordingly. For instance, if you are more concerned about social media publishing, you should look for features like content libraries, geo-location targeting, content suggestion, and the ability to create custom posting schedules. On the other hand, if your aim is to analyze the effectiveness of social campaigns, you may want to look for a product that allows you to identify key performance metrics, measure team performance, create and share custom reports, and track what content your customers are liking, sharing, or retweeting.

If, however, you are looking for a solution that offers a little bit of everything, you’ll still need to decide on the must-have features. Some essential features to look for in a one-size-fits-all solution include platform integration, social listening, influencer identification, publishing, scheduling, social analytics, and reporting capabilities.

Some other factors to consider include mobility, usability, scalability, user access control, and whether the product can seamlessly integrate with other software products, such as CRM and analytics software.

Common Features of Social Media

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-Account Support for several different accounts, for example different social media platform accounts.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Social Media Monitoring Monitor what is being said across the internet through social sites.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Social Media

Aritic PinPoint
Moazzam Ahmad, Area Sales Manager - MENARINI Group
"The Identical leads feature is awesome"

The Identical leads feature always report us about the lead which can get closed and ...

Bharath Salil, -
"It's Awesome! Cool Tool with multiple grow..."

I have been using Cloohawk for about 7 months now. It's awesome! Really efficient too...

Kevin Scott, Consultant -
"Horrible. Fraud. Waste of $"

Horrible experience. Failed to provide the minimum amount of results. Refuse to issue...

Casmin Giles Wisner, Public Relations Specialist - Jive Communications, Inc
"Great tool, great integrations, okay price"

Marketo is a powerful tool that does so much. As I learned how to use it over the pas...

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