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<p>Source: <a href="https://business.softonic.com/marketing/social-media-software#top-list" target="_blank">Social Media Market Research</a>, Crozdesk</p>
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<p>Source: <a href="https://business.softonic.com/marketing/social-media-software#top-list" target="_blank">Social Media Market Research</a>, Crozdesk</p>

Best Social Media Software in 2018

The rapidly evolving Social Media software market is dominated by quite a few vendors, some of which offer full-stack Social Media management solutions (SMMS).

The landscape also features some vendors which offer niche solutions that are geared towards more specific use cases as per buyer needs.

Among the market leaders, differentials primarily reside in more specialized and advanced functionalities such as flexible APIs to allow integration to other platforms, automation across Social Media channels, streamlined publishing workflows to enhance content review functions, advertising functionalities, improved reporting on analytics, and compliance with security measures.

Overall, the Crozdesk Market Radar™ for Social Media software portrays a balanced market with a range of vendors in each sector including smaller vendors offering differentiated Social Media solutions.


Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understanding existing ones via engagement on various social channels like Facebook, Instagram and Twitter. Software in this space generally helps with gaining insight into trends and customer opinions, resulting in better and more targeted segmentation / personalization for current & future campaigns or automating parts of the management required for these channels. Other features include aiding online reputation management (ORM), analysing social trends, customer engagement, creation of social ads and unification of strategies. Lastly, many solutions provide analytical features such as detailed reports on social media metrics like virality, reach and conversions to ensure a focus on strategies with high ROI.  Read the full software guide...


Crozdesk Software Ranking 2017

Crozdesk Icon Top 20 Social Media Software in 2017 View All Products

Social Media marketing budgets are steadily on the rise and software is crucial to get the most out of it. Below you can find the very best Social Media solutions for freelancers, startups, SMEs and mid-sized businesses in 2017. All applications are ranked by the smart Crozscore algorithm - taking into account large amounts of market data. The primary ranking factors are: general user satisfaction and usability, features and overall popularity. Additionally, you can find quotes from our in-house software experts below to get a better idea of each winner's offering.

This ranking was published on July 26, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full Social Media product list.

1
95%
Buffer

Buffer (5) Simple But Powerful

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Buffer makes collating, scheduling and sharing social media posts across a wide range of social channels a breeze. Apart from its simplicity it is also inexpensive which makes it a great choice for teams of all sizes, lean startups and established SMBs alike. More Information...

2
90%
Falcon.io

Falcon.io (4) All Rounder

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Falcon IO excels in community management and publishing capabilities, with handy tools such as the post-calendar. Its extensive set of features makes it one of the prime services to use if you are managing a myriad of social media accounts for different brands. Overall, it’s an excellent all-in-one approach towards social media management. More Information...

3
89%
Sprout Social

Sprout Social (9)

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Sprout Social is a CRM that bridges communication between businesses and customers across multiple social networks. It makes it easy to provide customer support as well as robust marketing and analytics, and is a great tool to track social media campaigns for companies looking to gain valuable feedback from their customers. More Information...

4
87%
Agorapulse

Agorapulse (7)

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Agorapulse offers some unique features making it an incredible social CRM that is also affordable. Some extremely useful examples: auto-moderation that flags content in accordance with preset criteria, segmented inboxes for every social media account, and the ‘inbox zero’ utility that lets you know when your management tasks are done for the day. More Information...

5
87%
ReviewTrackers

ReviewTrackers (0)

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Review Trackers is a handy tool that lets businesses track customer feedback by collating data from over 85 review websites, ensuring you have a wealth of insight and comprehensible data. With this software, you can see the full picture, enabling you to confidently assess your customer service strategies. More Information...

6
87%
MavSocial

MavSocial (1)

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For a social media management software (SMMS), MavSocial has some great visual content storage features on top of scheduling and distribution functionality. Visual content such as videos, images, and infographics are often shared periodically and Mavsocial helps you build media galleries that can be called upon time and time again. More Information...

7
84%
Lithium

Lithium (0)

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Increase your efficiency and drive up brand engagement with this powerful social media marketing tool that has a focus on customer care. Lithium has a vast range of high-end features, such as extensive language detection, role-based screens, and a unified social inbox. More Information...

8
84%
Hootsuite

Hootsuite (57) Team Pick

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Hootsuite is a feature-rich SMMS which can provide deep insights through analytics. While HootSuite can be used by anyone, it makes an even better choice for teams. It allows multiple administrators on different social media accounts making it simpler to delegate tasks and keep track of who is posting what in real time. More Information...

9
84%
SocialPilot

SocialPilot (14) Agency Pick

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Social Pilot is a great choice for agencies with a large client base, as it can connect to 200 social media profiles simultaneously while queuing 5000 posts in the scheduler. The ‘branding’ utility is also a unique feature that lets fans know when you have a special message for them. More Information...

10
83%
Klout

Klout (1)

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Klout is a tool which enables users to measure social media influence. Through its robust algorithm using 100 different variables, including engagement, followers, content output and more, you will consistently receive valuable feedback. Having a high Klout score will ensure that your hard work is recognized by the social media community at large. More Information...

11
83%
Crowdfire

Crowdfire (16) Growth Hacking Pick

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Crowfire is a clever application that helps you grow your Twitter and Instagram follower bases quickly, based on the follow/unfollow method. Following its ‘clean-engage-grow’ philosophy, Crowdfire filters spammy accounts and ensures that you attract the right users, enabling growth and increasing user engagement. More Information...

12
83%
Sprinklr

Sprinklr (8)

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Sprinklr is a catch-all solution for social media management. The platform allows integration of systems such as Salesforce and Adobe Analytics, and it offers a suite of features that fits the needs customer-facing teams exceptionally well. More Information...

13
77%
PromoRepublic

PromoRepublic (3)

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PromoRepublic is ideally suited to increasing brand awareness, thanks to its social media content builder and posting tool. With over 1000 post ideas and templates, freelancers and marketers with little time on their hands can easily streamline their social channel management. More Information...

14
76%
OnlyWire

OnlyWire (64)

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OnlyWire is a content syndication tool. It is an excellent little helper for bloggers and e-entrepreneurs - especially those running sites based on Wordpress, due to the OnlyWire Wordpress plugin. OnlyWire auto-submits your new content to over 45 different websites, including social bookmarking sites. More Information...

15
76%
Click to Tweet

Click to Tweet (2)

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With this free service, you have the ability to attach a ‘click to tweet’ tag to any of your posts and/or site assets. When users click on it, your tweet will be generated automatically in their publishing box. Additional features such as click-mapping, user suggestions, and click analytics make Click to Tweet a very comprehensive social media add-on. More Information...

16
75%
Keyhole

Keyhole (0)

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Hashtags are everywhere, from social media to news articles, and Keyhole helps you stay on top of them. As a visual dashboard that tracks hashtags across Twitter, Facebook, and Instagram, it can easily ascertain who is using your hashtags and how influential they are, enabling you to plan better campaigns and map digital strategies. More Information...

17
70%
Brand24

Brand24 (3)

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Brand24 is a social media analytics platform that has many useful functions for businesses, small and large. With an intuitive interface, it allows you to easily find out what customers and competitors are saying about your brand on social media and react instantaneously. More Information...

18
68%
Publer

Publer (1)

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Publer is the ultimate Facebook scheduler. Whether it's a photo album or a video, an infographic or a special offer, it allows its users to post almost anything anywhere on Facebook. This includes event pages and group pages which are generally not supported by most social media tools. More Information...

19
65%
TweetDeleter

TweetDeleter (1)

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TweetDeleter is an add-on that lets you delete old tweets in just a few clicks. Even if they are more than six years old, the robust search function is able to find all your unwanted tweets. Other features include a tool that lets you delete all of your tweets at once and another that deletes tweets based on custom parameters. More Information...

20
65%
Narrow

Narrow (5)

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Narrow helps you build a targeted audience and increase your influence with that audience on Twitter. It allows you to enter relevant keywords or hashtags and build an audience that fits your business's exact requirements. More Information...


This Software Ranking was published on July 14, 2017. All Crozscores are fixed as of that date.
Additional Notes: TweetDeck was omitted from this list due to it being a service offered by the social media platform, Twitter, itself.

Social Media Software Guide

What is Social Media Software?

Social Media software is any digital solution that helps organizations successfully engage in social media with the goal of improving brand awareness, increasing inbound traffic, boosting search rankings, monitoring competitors, and enhancing customer satisfaction.

Most products in this category enable you to manage all your social media accounts from a single dashboard. For instance, you can publish the same post on Facebook, Twitter, and LinkedIn with a single click. Other common functionalities include the ability to pre-plan and schedule social content, automate pre-approved responses to common customer queries, monitor and analyze online conversations, conduct sentiment analysis, run targeted social marketing campaigns, and manage paid social campaigns.

More advanced products allow you to measure the effectiveness of your social campaigns and collaborate across internal departments. You’ll also find solutions that help monitor regional social marketing campaigns and meet industry-specific compliance regulations.


What Social Media Software should I Choose?

Typically, social media software combines a multitude of the above features into one application. However, products focused on one particular aspect of social media management are also available. For instance, some solutions are specifically designed for social listening, scheduling, or competitor analysis. This means you should choose a product depending on your priorities and goals.

Once you know what goals you want to accomplish with your social media software, you can choose the features accordingly. For instance, if you are more concerned about social media publishing, you should look for features like content libraries, geo-location targeting, content suggestion, and the ability to create custom posting schedules. On the other hand, if your aim is to analyze the effectiveness of social campaigns, you may want to look for a product that allows you to identify key performance metrics, measure team performance, create and share custom reports, and track what content your customers are liking, sharing, or retweeting.

If, however, you are looking for a solution that offers a little bit of everything, you’ll still need to decide on the must-have features. Some essential features to look for in a one-size-fits-all solution include platform integration, social listening, influencer identification, publishing, scheduling, social analytics, and reporting capabilities.

Some other factors to consider include mobility, usability, scalability, user access control, and whether the product can seamlessly integrate with other software products, such as CRM and analytics software.


Common Features of Social Media

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-Account Support for several different accounts, for example different social media platform accounts.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Social Media Monitoring Monitor what is being said across the internet through social sites.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Social Media

Infogram
Michael Schell, Senior Project Manager - IKEA Group
"Effective to create graphics with professi..."

It allows you to insert a variety of graphics and edit it according to your data, it ...

OneUp
Mo Cusato, -
"Social Media Scheduling Made Easy & It's A..."

The price is fantastic, and the customer support cannot be beat. It's easy to use, ha...

EngageBay
Alex Yu, Digital Marketing Manager - Wolf-Guard
"Full featured marketing tool"

A good competent marketing tool with very some exciting marketing automation features...

OneUp
Juliette Stapleton, Online Visibility Strategist - EZ Marketing
"Brilliant app that can save hundreds on So..."

Love the evergreen post option, and the number of accounts I can add - I have used an...