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What is Hootsuite?

"Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms."

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.


Hootsuite scored 87/100 in the Social Media category. This is based on user satisfaction (85/100), press buzz (73/100), recent user trends (falling), and other relevant information on Hootsuite gathered from around the web.

The score for this service has improved over the past month. What is this?

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Hootsuite Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring

Hootsuite Pricing Plans

Enterprise


Custom solution user(s) / month

Included in plan:

  • Custom number of social profiles

Business

$400.00
5 user(s) / month

Included in plan:

  • 50 social profiles

Team

$80.00
3 user(s) / month

Included in plan:

  • 20 social profiles

Professional

$16.00
1 user(s) / month

Included in plan:

  • 10 social profiles

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Hootsuite User Reviews

Average User Rating:
4.23 /5 based on 1583 user ratings.
Your Rating:
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My favorite of what's available

(5/5) (Professional Author at Self-Employed)

What do you like about Hootsuite?

I've tried a lot of different services meant to simplify and streamline and organize the social media maintenance process. Most are at least halfway decent, but Hootsuite is the one that held on to me, even when they shifted their business model and made using their service pricier a few years back.

Their dashboard has become my control panel in large part because of how well it plays with their Chrome plugin, Hootlet. I use Twitter partially to follow folks who know a lot about their field, but also to curate what I find via them, and my own research. The Hootlet applet allows me to do that just by clicking a button — it autofills the requisite fields, and I can choose which networks it goes to, when, and how the posts look.

Autoschedule is amazing in this regard, as it'll help space out what you share each day, so that you don't cluster a bunch of posts at an inopportune moment, because that happens to be when you read and shared them.

It's also convenient to have several streams visible all at once, so you can keep tabs on keywords and other social media accounts all at once. There are higher-level, more-pro tools available, as well, that allow you to operate in tandem with other team members, but I haven't found much utility for them. I'm guessing they would work well for teams, but the price goes up fairly steeply beyond the initial paid-for version of the service.

I manage multiple projects, and therefore have multiple accounts on several services. You run into a paywall at a certain point, if you have too many, but I think the standard $6.99 level would suffice for most individuals juggling a handful of projects.

They also recently added some basic analytics to every paid account. What they give you isn't as fleshed out as offerings elsewhere, but it's a nice, broad collection of information.

My favorite thing about Hootsuite is how well it generally works, and how smoothly the fundamentals fall into place. Other services have similar offerings at competitive prices, but the rhythm of using Hootsuite is simpler and works well more of the time for more purposes, in my experience.

What do you dislike about Hootsuite?

Sometimes the applet fails to open, or fails to auto-populate the share fields. Which isn't the end of the world, but is surprisingly annoying in the moment, when you just want to share and have it in your queue, rather than worrying about filling those fields. This is alongside other random glitches, where periodically my dashboard will fail to load, the applet will load the wrong information, conversations on Twitter won't load correctly, or the formatting will disappear. Little issues that most services deal with, and which Hootsuite has, but probably no more often than its competitors.

I've also found that, at times, the streams don't update as quickly as other apps. Which makes sense, as they're presumably pinging the services (like Twitter) and receiving updates somewhat irregularly compared to the main service. But at times I find myself opening Twitter alongside Hootsuite, because I can't be sure what I'm seeing is the most up-to-date information.

For what I do, and the amount that I use social media (alongside my professional efforts), the monthly cost makes a lot of sense, as it provides me with a lot of value. I'm not sure the paid version would be worth it for everyone, though — especially those people who use it to keep up with conversations and interactions with others, rather than using it as more of a publishing platform.

I'm also not a huge fan of how posting to Instagram is managed on Hootsuite, but as I understand it, that's not entirely their fault.

What have you been using it for and what problems did Hootsuite solve?

Social media publishing and management. It helps me organize these efforts more effectively and efficiently.


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