The design, planning and coordination of complex events requires a broad range of functionality that normal project management software does not support. Event management software delivers features adapted to the event industry and enables event managers to better handle tasks like online registration, ticketing/booking and guest lists. With features like conference, convention and venue management these applications offer full support of all types of events, from corporate product launches to fully-fledged faires and multi-national industry exhibitions. Event management applications can help users achieve more efficient attendee management, higher sales with online payment methods integration, higher engagement with feedback and review systems and integrated social media campaigning that allows better audience targeting. Some software offers features like localization, GPS-based equipment tracking and even file sharing support for presentations, maps, guides and other promotional material that organizers would want to share with their visitors.