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What is Badger Maps?

"Badger Maps is a sales routing app that helps field salespeople optimize their routes, manage their customer data more efficiently, find new leads faster and close more deals."

Badger Maps is a sales routing app that helps Field Salespeople close more deals and minimize busy work throughout the sales process. Badger provides automatic territory management for Field Sales Reps by helping them take action quickly on their customer data on a map, to focus in on the best opportunities. Reps using Badger reduce driving time by 20% and increase the productivity by 25%. Reps use it to automatically optimize schedules and routes to get more meetings and sales.

Badger connects with Salesforce and any other CRM, or imports spreadsheets with customer data. It then automatically organizes the data on a map so you can see where your customers are located. You can create, schedule and adjust your routes and Badger automatically optimizes them. Built-in calendar integration on the iPhone and iPad allows you to add your optimized routes as appointments on your calendar with just a couple taps. All routes are pushed to your calendar taking into account things like traffic, so that you get to your appointment when you expect to. With Badger, you are also able to visualize your customers on the map, and filter and colorize them by specific criteria, such as sales volume or priority. The Check-in feature allows you to check-in with customers while out in the field and add any notes about the appointments. With the Places feature, you can easily discover new leads in your sales territory and add them to your routes and contacts.

Badger Maps scored 76/100 in the Sales Management category. This is based on user satisfaction (100/100), press buzz (48/100), recent user trends (falling), and other relevant information on Badger Maps gathered from around the web.

The score for this service has declined over the past month. What is this?

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Badger Maps Product Overview

  • Accelerate Field and Outside Sales with Automated Territory Management

  • Automatically optimize your route to get 25% more sales and drive 20% less

  • CRM and Calendar integration to get Reps the information they need in the way they need it

  • Filter and colorize your customers on the map to focus on the most important ones

  • Find new leads by location and know where leads are when you are in the field

  • Create Check-in's for each customer visit, add notes and generate monthly reports that show all your activities

  • Sales reps can get the busy work of managing a sales territory done automatically

  • Badger lets you adjust to changes in your day quickly to stay on top of everything

  • Build and make adjustments to your routes to get more meetings on the fly in the field

  • Maximize revenue in your territory by having a better strategy to manage your relationships with your most important customers

Languages: English

Badger Maps Features

  • 2-Factor Authentication
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Gantt Charts
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Payroll
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Tax Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Product Catalog
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Shipping Management
  • Order management
  • Route Optimization
Compare Pricing

Badger Maps Pricing Plans


per user/per month ($99 yearly)

Included in plan:

  • Upload your Customers
  • Optimize Routes
  • Schedule Appointments
  • Prospect for Leads
  • Colorize and Filter


per user/month/billed annually (billed monthly is 42$/user/month)

Included in plan:

  • Team Sharing
  • Share Routes
  • Weekly Reports
  • Management Tools


per user/month/billed annually (billed monthly is 74$/user/month)

Included in plan:

  • One-on-One Training
  • CRM Integration
  • Technical Account Manager
  • Custom Check-Ins and Reports

Plans starting from: $9.00/month Credit card required: Yes

Badger Maps FAQs

What is Badger Maps generally used for?

Badger Maps is used for route optimization, scheduling, customer data management, lead generation and reporting.

Who are the main user groups of Badger Maps?

Field salespeople, sales managers, VP's of Sales, sales reps, sales trainers and territory sales managers. They come from various industries, such as medical devices, wholesale, construction, insurance and health care.

Does Badger Maps integrate with any other apps?

Badger integrates with CRM's and calendars.

Does Badger Maps offer an API?


Does Badger Maps offer multi-user capability? (e.g. teams)

Yes, Badger offers multi-user accounts which allow team members to share their routes and contacts, as well as provides management tools.

What are some applications Badger Maps is commonly used in tandem with?

Badger is commonly used with a CRM and a calendar application.

What platforms does Badger Maps support? (e.g. native mobile apps)

The Badger Maps App works on all iOS and Android mobile devices and on your computer.

Does Badger Maps offer guides, tutorials and or customer support?

Yes, you can find training videos for all devices and a knowledge base on the website. You can also schedule a time to talk to customer support on the website, and they will help you get started with Badger and answer any questions.

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Badger Maps User Reviews

Average User Rating:
5.0 /5 based on 7 user ratings.
Your Rating:
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Best Route Optimization App I've ever used

(5/5) (Chief Development Officer at Global Clean Energy, Inc.)

What do you like about Badger Maps?

The intuitive design and ease of operations. It does everything I ever wished for in an optimization app and I love the Lasso option. I can circle the cluster of destinations to create a route and it then instantly lists the routes in a report...amazing time saver for me.

What do you dislike about Badger Maps?

That I can't incorporate it into my daily scheduler but that it is still worth the effort as I can instantly change routes with their app.

What have you been using it for and what problems did Badger Maps solve?

Getting 160 destination points organized in seconds, creating 20 different routes instantly with the Lasso option. This has saved me tens of hours of time.

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Saves me 3 days per month

(5/5) (Owner, Sales and Application Engineer at Diamond Equipment Group Inc.)

I have utilized Badger maps in my business to better plan and organize my sales approach. It used to take me a couple days to organize the route and order of customers to see, but now it takes me about 5 minutes. I use the Lasso tool to circle the customers in the area i want to see and then hit 'route' and its done. I figure Badger Maps is saving me 3-4 days of work per month. It basically pays for itself.

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Awesome App

(5/5) (Retail Sales Specialist at HEINEKEN)

I began using Badger Maps when my company restructured and shifted more towards street level selling. Within the new structure, I have ~100 accounts that I must see on a regular basis. Badger helped me to map-out and route each of these accounts to have a consistent bi-weekly schedule in which I am not overwhelmed nor confused as to what accounts I have visited and when I visited.
This platform allows me to input any data needed; I personally utilize it for: distribution, account owner’s information, taking notes about the account/follow up notes, when the account’s delivery day is, when the sales rep from the distributor visits the account, how large the account is from a sales volume perspective, the share of my products vs competition and the list goes on…
On top of the fact that this app can house the data listed, it can also filter by the data and then show you geographically where those accounts are after the filter. From there you can create a route on the spot, optimize the route based on your geography and then you can begin targeting those accounts immediately.
I would personally recommend this application to any and every one that is tasked with street level sales and wants to excel in their role. Badger has helped me to become the most successful sales rep on my team. I have since shared this app with the remainder of my team and it has continued to assist us all. This platform is more than worth the monthly subscription; I pay out of pocket (vs expensing through my company) in order to maintain its services.
Btw…the customer service is top-notch. Every single issue I have had (mostly due to me not understanding) has been addressed in a very timely fashion and the agent has been nothing but polite and helpful.
I hope you can find it as useful as I have!

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Great app for salespeople

(5/5) (Artist at Pet Portraits by Debby)

I use Badger to plan my customer visits and to stay organized with all the information I have about my customers. With the lasso tool it's so easy and fast to create a route (I love that they have it on the iPhone now too!) and it's automatically optimized. I really like the filter and colorization feature which helps me to differentiate between different types of customers and to focus on the ones I need to visit. Badger saves me so much time and it's great having everything in one app! Also their customer service is amazing, they helped me out so much with importing my customer data and setting up my account. I definitely recommend it to anyone working in sales.

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BEST app for Outside Sales!

(5/5) (Director of Business Development - Infusion Services at Elwyn Specialty Care)

I honestly don't know HOW I functioned before using this app! I am in medical sales and have a large, multi-city, territory with over 300 accounts. My company does not use a CRM and I was desperate for some way to keep all of my accounts organized. The Badger app goes ABOVE and beyond what I was hoping to find. And, the price is amazing. It keeps me organized and efficient. The routing feature is excellent, saving me an incredible amount of drive-time. Also, their customer service is top-notch. Any questions are answered quickly and thoroughly. BEST APP for outside sales!

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Awesome sales app!

(5/5) (Ohio Territory Manager / Independent Sales Rep. at Cleveland Golf)

This app is fantastic for tracking sales runs, organizing trips, planning optimal routes and staying on track. Badger has made scheduling and traveling so much easier it allows me to spend more time selling and staying focused.

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